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Global Streaming Media Device Market 2016-2020

Global Streaming Media Device Market 2016-2020

About Streaming Media Devices

Streaming media devices are designed and developed specifically to stream, play, and manage online streaming content profiles such as Netflix and Hulu. It provides users with the option to play the content on TV. The global streaming media device market is expected to ship 439.8 million units by 2020, growing at a CAGR of 17.45% during the forecast period. The market is currently in its nascent stage but is witnessing unprecedented growth. In 2015, Asia-Pacific (APAC) had the highest growth rate in the market. Europe, the Middle East, and Africa (EMEA) and the Americas are quite matured markets.

Technavio’s analysts forecast the global streaming media device market to grow at a CAGR of 17.45% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global streaming media device market for 2016-2020. To calculate the market size, the report considers the unit shipments of streaming media devices.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Streaming Media Device Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Amazon
  • Apple
  • Google
  • Microsoft
  • Roku
  • Sony
Market driver
  • Easy connectivity with electronic devices
  • For a full, detailed list, view our report
Market challenge
  • Illegal downloading and piracy
  • For a full, detailed list, view our report
Market trend
  • Rising adoption of cloud services
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Streaming Media Device Market 2016-2020

Technavio recognizes the following companies as the key players in the global streaming media device market: Amazon, Apple, Google, Microsoft, Roku, and Sony.

Commenting on the report, an analyst from Technavio’s team said: “The growing production of in-house web series is a trend that is expected to positively influence the global video content market. The global video content market is home to an intensely competitive environment with the originality of content and innovation being one of the prime core competencies. This has resulted in an increase in production of in-house content across various platforms. Original in-house web series across various genres such as drama, comedy, sitcoms, action, talk shows, and documentaries are some of the highest viewed videos on online video platforms such as Netflix and YouTube.”

According to the report, one of the key drivers for market growth will be easy connectivity with electronic devices. A major factor driving the sales of streaming devices is the ease with which media content can be streamed and shared between various streaming devices. With the help of a home network, a streaming device can connect with various devices. The content can be streamed on the internet, a central repository, or any connected device. Along with wireless streaming, streaming media devices also support wired streaming using a cabled LAN.

Further, the report states that high cost of smart TVs will be a challenge for the market. The high ASP of smart TVs is one of the major growth inhibitors in the global smart TV market. The purchase of smart TVs is purely dependent on the disposable income of consumers. If low-cost alternatives are available in the market, consumers will purchase these affordable alternatives. Non-commercial customers, the potential target audience for the smart TV market, are highly price sensitive. As cost is an important buying criterion, the high cost of smart TVs hinders its adoption among the target population.

Companies Mentioned

Amazon, Apple, Google, Microsoft, Roku, Sony.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Segmentations considered in the report
      • Table Global streaming media device market by geography 2015
    • Customer segment
    • Base year
    • Vendor selection criteria
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market size and forecast
      • Table Global streaming media device market by shipment 2015-2020 (millions of units)
      • Table Broadband speed estimates by region 2015
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Global streaming media device market by type
      • Table Global streaming media device market by type 2015 and 2020 (% share)
    • Global streaming media device market for media streamers
      • Table Global unit shipment of media streamers 2015-2020 (millions of units)
      • Table Global media streamers market by region 2015-2020 (% share)
    • Global streaming media device market for smart TVs
      • Table Global unit shipment of smart TVs 2015-2020 (millions of units)
      • Table Global smart TV market by region 2015-2020 (% share)
    • Global streaming media device market for gaming consoles
      • Table Global unit shipment of gaming consoles 2015-2020 (millions of units)
      • Table Global gaming console market by region 2015-2020 (% share)
      • Table Average time spent on gaming consoles 2015
  • Geographical segmentation
    • Global streaming media device market by region
      • Table Global streaming media device market by region 2015-2020 (% share)
    • Streaming media device market in Americas
      • Table Streaming media device market in Americas 2015-2020 (millions of units)
    • Streaming media device market in APAC
      • Table Streaming media device market in APAC 2015-2020 (millions of units)
    • Streaming media device market in EMEA
      • Table Streaming media device market in EMEA 2015-2020 (millions of units)
  • Market attractiveness
    • Market attractiveness by type
      • Table Market attractiveness by type
    • Market attractiveness by geography
      • Table Market attractiveness by geography
  • Buying criteria
    • Table Buying criteria for streaming media devices
  • Market drivers
    • High control over content through streaming media devices
    • Increase in demand for live video streaming
    • Easy connectivity with electronic devices
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • High cost of smart TVs
    • Illegal downloading and piracy
      • Table Top 10 pirated movies and TV series globally 2015
    • Low switching rates
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Rising adoption of cloud services
    • Growing popularity of VR and 360-degree videos streamed through streaming media devices
      • Table Global VR headset market 2015-2020 (millions of units)
    • Increasing production of in-house web series
  • Vendor landscape
    • Competitive scenario
      • Table Global streaming media device market by vendors 2015 (% share)
    • Key vendors
      • Table Amazon.com: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Amazon.com: Segmentation by operation 2015 (% revenue share)
      • Table Apple: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Apple: Geographical segmentation 2015 (% revenue share)
      • Table Google: Business segmentation by revenue source 2014 and 2015
      • Table Google: Geographical segmentation 2015 (% revenue share)
      • Table Microsoft: Business segmentation
      • Table Microsoft: Business segmentation 2014 and 2015 (% revenue share)
      • Table Microsoft: Geographical segmentation 2015 (% revenue share)
      • Table Sony: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Sony: Geographical segmentation 2015 (% revenue share)
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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