About the Stationery and Cards Market
The demand for stationery and cards market grows in line with changing demographics, developments in the economy, lifestyle changes, technological innovations, and seasonal and cyclic trends. The market has witnessed a significant change since the evolution of electronic media. While stationery has evolved to become a niche market with an assortment of supplies that cater to different customer segments, cards have transformed in their forms and functions.
Technavio’s analysts forecast the global stationery and cards market to grow at a CAGR of 4.74% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global stationery and cards market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of stationery and cards.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Stationery and Cards Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Stationery and Cards Market: OfficeDepot, Staples, Top Culture, and Walmart.
Other Prominent Vendors in the market are: ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Hallmark Cards, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, METRO Cash & Carry, Ryman Group, and WH Smith.
Commenting on the report, an analyst from Technavio’s team said: “A popular trend in the stationery and cards market has been licensing. The concept of licensing allows for diversity and propels sales in the market through new products. Global sales of licensed merchandise reached $157 billion in 2013, where Asia’s licensing market accounts for 12.7% of the world’s total. Licenses dealing with cartoon characters, movies, mobile games, TV shows, and sports stars are particularly popular and are used in the marketing of basic stationery products. These products display new and unique designs that are familiar to the consumer base, driving their demand.”
According to the report, a key growth driver is the evolution of new business models. Stationery and greeting card manufacturers are adopting new business models to tackle the growing competition in the market. New entrants are revisiting the way the stationery and cards business conducted and are more inclined toward entering niche segments. Originally, players in the market used to depend on internal designers and copywriters or the designing process for greeting cards was outsourced to freelancers, which were sold through traditional sales channels.
Further, the report states that one challenge to market growth is the increased shift to digital communication.
OfficeDepot, Staples, Top Culture, Walmart, ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Hallmark Cards, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, METRO Cash & Carry, Ryman Group, WH Smith.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook