Market Research Logo

Global Stationery and Cards Market 2016-2020

About the Stationery and Cards Market

The demand for stationery and cards market grows in line with changing demographics, developments in the economy, lifestyle changes, technological innovations, and seasonal and cyclic trends. The market has witnessed a significant change since the evolution of electronic media. While stationery has evolved to become a niche market with an assortment of supplies that cater to different customer segments, cards have transformed in their forms and functions.

Technavio’s analysts forecast the global stationery and cards market to grow at a CAGR of 4.74% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global stationery and cards market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of stationery and cards.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • ROW
Technavio's report, Global Stationery and Cards Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Office Depot
  • Staples
  • Top Culture
  • Walmart
Other prominent vendors
  • ACCO Brands
  • Adveo
  • Ardent Group
  • American Greetings
  • El Corte Inglés
  • Hallmark Cards
  • Herlitz
  • Kokuyo
  • Lyreco
  • METRO Cash & Carry
  • Ryman Group
  • WH Smith
Market Driver
  • Evolution of new business models
  • For a full, detailed list, view our report
Market challenge
  • Digitalized communications
  • For a full, detailed list, view our report
Market trend
  • Licensing of stationery
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Stationery and Cards Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Stationery and Cards Market: OfficeDepot, Staples, Top Culture, and Walmart.

Other Prominent Vendors in the market are: ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Hallmark Cards, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, METRO Cash & Carry, Ryman Group, and WH Smith.

Commenting on the report, an analyst from Technavio’s team said: “A popular trend in the stationery and cards market has been licensing. The concept of licensing allows for diversity and propels sales in the market through new products. Global sales of licensed merchandise reached $157 billion in 2013, where Asia’s licensing market accounts for 12.7% of the world’s total. Licenses dealing with cartoon characters, movies, mobile games, TV shows, and sports stars are particularly popular and are used in the marketing of basic stationery products. These products display new and unique designs that are familiar to the consumer base, driving their demand.”

According to the report, a key growth driver is the evolution of new business models. Stationery and greeting card manufacturers are adopting new business models to tackle the growing competition in the market. New entrants are revisiting the way the stationery and cards business conducted and are more inclined toward entering niche segments. Originally, players in the market used to depend on internal designers and copywriters or the designing process for greeting cards was outsourced to freelancers, which were sold through traditional sales channels.

Further, the report states that one challenge to market growth is the increased shift to digital communication.

Companies Mentioned

OfficeDepot, Staples, Top Culture, Walmart, ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Hallmark Cards, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, METRO Cash & Carry, Ryman Group, WH Smith.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global stationery and cards market by distribution 2015
    • Market size and forecast
      • Table Global stationery and cards market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global stationery and cards market by product
      • Table Global stationery and cards market: components
      • Table Global stationery and cards market by product 2015
      • Table Global stationery and cards market by product 2020
      • Table Global stationery and cards market by product 2015-2020 ($ billions)
      • Table Global stationery and cards market by product 2015-2020
    • Global stationery market
      • Table Global stationery market 2015-2020 ($ billions)
      • Table Global stationery market by application
    • Global cards market
      • Table Global cards market 2015-2020 ($ billions)
      • Table Global cards market by application
      • Table Most popular everyday cards 2015
      • Table Most popular seasonal cards by occasion 2015
      • Table Global stationery and cards market by product 2015-2020 ($ billions)
      • Table Global stationery and cards market by product 2015-2020
  • Geographical segmentation
    • Global stationery and cards market by geography
      • Table Global stationery and cards market by geography 2015
      • Table Global stationery and cards market by geography 2020
      • Table Global stationery and cards market by geography 2015-2020 ($ billions)
      • Table Global stationery and cards market by geography 2015-2020
    • Stationery and cards market in Americas
      • Table Stationery and cards market in Americas 2015-2020 ($ billions)
      • Table Stationery and cards market in Americas by product 2015
      • Table Stationery and cards market in Americas by country 2015
    • Stationery and cards market in APAC
      • Table Stationery and cards market in APAC 2015-2020 ($ billions)
      • Table Stationery and cards market in APAC by product 2015
      • Table Stationery and cards market in APAC by country 2015
    • Stationery and cards market in Europe
      • Table Stationery and cards market in Europe 2015-2020 ($ billions)
      • Table Stationery and cards market in Europe by product 2015
      • Table Stationery and cards market in Europe by country 2015
    • Stationery and cards market in ROW
      • Table Stationery and cards market in ROW 2015-2020 ($ billions)
      • Table Global stationery and cards market by geography 2015-2020 ($ billions)
      • Table Global stationery and cards market by geography 2015-2020
  • Key leading countries
    • Table Key leading countries 2014
    • US
      • Table Stationery and cards market in US 2015-2020 ($ billions)
      • Table Stationery and cards market in US by product segmentation 2015
    • China
      • Table Stationery and cards market in China 2015-2020 ($ billions)
      • Table Stationery and cards market in China by product 2015
    • Japan
      • Table Stationery and cards market in Japan 2015-2020 ($ billions)
      • Table Stationery and cards market in Japan by product 2015
  • Market drivers
    • Table Total enrollment in secondary education (% gross)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Chinese standards on stationery
    • Table Net profit margin of select industries in US 2014
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Effect of digital consumerism: Web-based offline retail sales versus offline only and online sales 2006-2019
  • Vendor landscape
    • Competitive scenario
    • Market vendor analysis
    • Other prominent vendors
    • ACCO Brands
    • Adveo
    • Ardent Group
    • American Greetings
    • El Corte Inglés
    • Hallmark Cards
    • Herlitz
    • Kaut-Bullinger
    • Kokuyo
    • Lyreco
    • METRO Cash & Carry
    • Ryman Group
    • WH Smith
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report