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Global Stand-up Paddleboard Market 2019-2023

Global Stand-up Paddleboard Market 2019-2023

About this market

Adventure tourism is a niche growing segment of the tourism industry that focuses on traveling and exploring remote areas or places difficult to access and includes a lot of physical activity. Adventure tourism includes backpacking; climbing; rafting; paddle boarding; mountain biking, and snowboarding. The use of SUPs is growing in adventure tourism activities; and this is expected to drive market growth during the forecast period. SUPs can be used as a means to cruise in rivers, lakes, and oceans and are finding increasing use in adventure tourism activities. The with the number of guides and agencies offering stand-up paddle boarding adventure packages increasing. the demand for SUPs is also expected to grow during the forecast period. Technavio’s analysts have predicted that the stand-up paddleboard market will register a CAGR of almost 7% by 2023.

Market Overview

Adoption of stand-up paddle boarding sports in emerging countries

The stand-up paddle boarding is gaining popularity in emerging countries such as China, India, and Thailand, including other countries across Asia and South America. The adoption of new and novel global trends among younger generations in emerging countries is also growing, and this is enhancing the demand for SUPs and related equipment. Such developments are expected to boost the growth of the global SUP market during the forecast period.

Competition from low-cost vendors

A major factor expected to challenge the overall SUP manufacturing industry is the influx of low-quality SUPs in to the market. The SUP manufacturing industry is saturated with several low-quality manufacturing businesses that primarily compete on product pricing. The easy availability of sub-standard SUP boards in the market has forced major SUP manufacturers to cut down on product pricing to remain competitive, and such a move has eroded their profit margins.

For the detailed list of factors that will drive and challenge the growth of the stand-up paddleboard market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be highly fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Stand-up Paddleboard Market 2019-2023

Technavio recognizes the following companies as the key players in the global stand-up paddleboard market: BIC Sport, Naish International, Red Paddle Co., Starboard, SUP ATX LLC, Tower.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the increasing innovations in SUPs.”

According to the report, one of the major drivers for this market is the growing use of SUPs for yoga and other leisure activities.

Further, the report states that one of the major factors hindering the growth of this market is the rise in paddleboard fatalities.

Companies Mentioned

BIC Sport
Naish International
Red Paddle Co.
Starboard
SUP ATX LLC
Tower

  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global sports equipment market
      • Table Segments of global sports equipment market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Inflatables - Market size and forecast 2018-2023
      • Table Inflatables - Market size and forecast 2018-2023 ($ millions)
      • Table Inflatables - Year-over-year growth 2019-2023 (%)
    • Hard boards - Market size and forecast 2018-2023
      • Table Hard boards - Market size and forecast 2018-2023 ($ millions)
      • Table Hard boards - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Sports goods retailers - Market size and forecast 2018-2023
      • Table Sports goods retailers - Market size and forecast 2018-2023 ($ millions)
      • Table Sports goods retailers - Year-over-year growth 2019-2023 (%)
    • Department stores - Market size and forecast 2018-2023
      • Table Department stores - Market size and forecast 2018-2023 ($ millions)
      • Table Department stores - Year-over-year growth 2019-2023 (%)
    • Online retailers - Market size and forecast 2018-2023
      • Table Online retailers - Market size and forecast 2018-2023 ($ millions)
      • Table Online retailers - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Number of SUP-related fatalities in the US (2012-2017)
      • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • BIC Sport
      • Table BIC Sport - Vendor overview
      • Table BIC Sport - Product segments
      • Table BIC Sport - Key offerings
    • Naish International
      • Table Naish International - Vendor overview
      • Table Naish International - Product segments
      • Table Naish International - Key offerings
    • Red Paddle Co.
      • Table Red Paddle Co. - Vendor overview
      • Table Red Paddle Co. - Product segments
      • Table Red Paddle Co. - Key offerings
    • Starboard
      • Table Starboard - Vendor overview
      • Table Starboard - Product segments
      • Table Starboard - Key offerings
    • SUP ATX LLC
      • Table SUP ATX LLC - Vendor overview
      • Table SUP ATX LLC - Product segments
      • Table SUP ATX LLC - Key offerings
    • Tower
      • Table Tower - Vendor overview
      • Table Tower - Product segments
      • Table Tower - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

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