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Global Stand Up Paddle Board Market 2016-2020

Global Stand Up Paddle Board Market 2016-2020

About Stand-Up Paddle Board

The soft adventure sporting goods market, especially SUP board, holds great growth potential globally. It is mainly driven by the growing interest of consumers in outdoor recreational activities and the availability of a wide range of SUP boards. In addition, the tourism industry has also encapsulated water sports among the various activities available for domestic and international tourists.

Technavio’s analysts forecast the global stand-up paddle board market to grow at a CAGR of 15.05% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global stand-up paddle board market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of SUP boards and accessories to individual consumers.

The market is divided into the following segments based on geography:

  • Americas
  • Europe
  • ROW
Technavio's report, Global Stand-Up Paddle Board Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BIC Sport
  • Naish
  • Red Paddle
  • Starboard
  • Tower
Other prominent vendors
  • AIRHEAD SUP
  • Aqua Marina
  • Imagine Paddle Surf Co.
  • RAVE Sports
  • Solstice Sports
  • Surftech
Market driver
  • Increased adoption of SUP boards
  • For a full, detailed list, view our report
Market challenge
  • Preference for rentals due to high costs of SUP boards
  • For a full, detailed list, view our report
Market trend
  • Availability of I-SUPs
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Stand-Up Paddle Board Market 2016-2020

Technavio recognizes the following companies as the key players in the global stand-up paddle board market: BIC Sport, Naish, Red Paddle, Starboard, and Tower.

Other Prominent Vendors in the market are: AIRHEAD SUP, Aqua Marina, Imagine Paddle Surf Co., RAVE Sports, Solstice Sports, and Surftech.

Commenting on the report, an analyst from Technavio’s team said: “I-SUPs provide easy storage and portability option, convenient for most SUP boarding enthusiasts. Unlike rigid SUPs, which take up quite some space and can be difficult to be stored in apartments, an I-SUP can be easily placed in a closet or a car trunk. Generally, traditional SUPs provide a much sturdier balance and stability in comparison to I-SUPs. I-SUPs also stand as the economical option while purchasing a SUP board. An I-SUP costs much lesser than the traditional SUP, offering value for money, especially to enthusiasts who surf often.”

According to the report, increased consumers' preference for nature-based outdoor adventures can lead to the demand for water sporting equipment. The increased interest in recreational water sports is expected to be a key driver of the global SUP board market during the forecast period. Along with traditional water sporting activities, the youth today is participating and showing a budding interest in many novel water sports activities, including SUP boarding.

Further, the report states that SUP boards are relatively high priced, and this associated price with SUP boarding tends to restrict the potential market growth, especially among people engaging in paddle boarding casually. The average cost of quality SUP boards is more than $2,050. This high cost of SUP boards offered by global vendors results in a significant challenge to the renowned global vendors. This is because many people do not purchase such high-priced paddle boards and only prefer renting them.

Companies Mentioned

BIC Sport, Naish, Red Paddle, Starboard, Tower, AIRHEAD SUP, Aqua Marina, Imagine Paddle Surf Co., RAVE Sports, Solstice Sports, Surftech.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Global SUP board market by product type
      • Table List of countries by geography
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Global water sports equipment market: Overview
      • Table Global water sports equipment market 2015
    • Global SUP board market: Overview
      • Table Global SUP board market: Overview
      • Table Global SUP board market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Table Global SUP board market by product type
    • Table Global SUP board market by product type 2015 and 2020 (% share)
    • Global paddle boards market
      • Table Global paddle boards market 2015-2020 ($ billions)
    • Global paddles market
      • Table Global paddles market 2015-2020 ($ billions)
    • Global paddle boarding accessories market
      • Table Global paddle boarding accessories market 2015-2020 ($ billions)
  • Market segmentation by distribution channel
    • Table Global SUP board market by distribution channel
    • Table Global SUP board market by distribution channel 2015
    • Table Global SUP board market by distribution channel 2020
    • Table Analysis of different distribution channels based on key parameters
  • Geographical segmentation
    • Table Global SUP board market by geography 2015 and 2020 (% share)
    • SUP board market in Americas
      • Table SUP board market in Americas 2015-2020 ($ billions)
    • SUP board market in Europe
      • Table SUP board market in Europe 2015-2020 ($ billions)
    • SUP board market in ROW
      • Table SUP board market in ROW 2015-2020 ($ billions)
  • Market drivers
    • Increased adoption of SUP boards
    • Availability of multi-purpose SUP boards
    • Increase in number of soft adventure sports enthusiasts
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Preference for rentals due to high costs of SUP boards
    • Unfavorable weather conditions
    • Inconsistent raw material prices
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Availability of I-SUPs
    • Fitness benefits associated with SUP boarding
    • Availability of SUP foil boarding
  • Vendor landscape
    • Competitive scenario
      • Table Global SUP board market: Radar chart analysis
    • BIC Sport
      • Table BIC Sport: Net sales by product segments 2015 (% share)
      • Table BIC Sport: Net sales by geography 2015 (% share)
      • Table BIC Sport: Product portfolio
    • Naish International
      • Table Naish International: Product portfolio
    • Red Paddle Co.
      • Table Red Paddle Co.: Product portfolio
    • Starboard
      • Table Starboard: Product portfolio
    • Tower
      • Table Tower: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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