Global Sports Sunglasses Market 2019-2023

Global Sports Sunglasses Market 2019-2023

Global Sports Sunglasses Market: About this market

Sports sunglasses help athletes and sportspersons enhance their visibility in bright conditions, thereby driving their performance. Technavio’s sports sunglasses market analysis considers sales from both offline and online. Our analysis also considers the sales of sports sunglasses in Europe, North America, South America, and MEA. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as growth of online-to-offline marketing and the increasing number of specialty stores, hypermarkets and supermarkets, and departmental stores will play a significant role in the offline segment to maintain its market position. Also, our global sports sunglasses market report also looks at factors such as new product launches, increased demand for product customization, increased demand for polarized sports sunglasses. However, rising rivalry among key competitors, threat from counterfeit products, rising availability of substitute products may hamper the growth of the sports sunglasses industry over the forecast period.

Global Sports Sunglasses Market: Overview

Increased demand for product customization

In the global sports sunglasses market, there has been an increased demand for product premiumization, as key vendors are increasingly focusing on enhancing the quality of their products to execute proper branding. The premiumization of products is largely driven by the increased demand for customization in terms of lens color, type of frame used, and various other attributes of sports sunglasses. This demand for product customization will lead to the expansion of the global sports sunglasses market at a CAGR of about 4% during the forecast period.

Increase in adoption of sports sunglasses as fashion accessory

The rising demand for multipurpose fashion accessories, especially from the millennial population, has been resulting in the adoption of sports sunglasses in the market. The increased availability of various sports sunglasses in new styles, shapes, sizes, colors, and structural orientation is also driving the adoption of sports sunglasses as a major fashion accessory. Continuous product development and innovation encourage consumers to choose products, depending on the occasion and their needs, such as office wear, casual wear, party wear, and beachwear. This trend is prominent among teenagers and young adults because these sports sunglasses add to their style statement. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global sports sunglasses market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global sports sunglasses market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sports sunglasses manufacturers, that include adidas AG, Luxottica Group Spa, Nike Inc., PUMA SE, and Under Armour Inc.

Also, the sports sunglasses market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


Companies Mentioned

adidas AG, Luxottica Group Spa, Nike Inc., PUMA SE, and Under Armour Inc.

  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global eyewear market
      • Table Segments of global eyewear market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing emphasis on omnichannel retailing
    • Increasing emphasis on online-to-offline commerce
    • Increase in adoption of sports sunglasses as fashion accessory
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • adidas AG
      • Table adidas AG - Vendor overview
      • Table adidas AG - Product segments
      • Table adidas AG - Organizational developments
      • Table adidas AG - Geographic focus
      • Table adidas AG - Segment focus
      • Table adidas AG - Key offerings
    • Luxottica Group Spa
      • Table Luxottica Group Spa - Vendor overview
      • Table Luxottica Group Spa - Business segments
      • Table Luxottica Group Spa - Organizational developments
      • Table Luxottica Group Spa - Geographic focus
      • Table Luxottica Group Spa - Segment focus
      • Table Luxottica Group Spa - Key offerings
    • Nike Inc.
      • Table Nike Inc. - Vendor overview
      • Table Nike Inc. - Product segments
      • Table Nike Inc. - Organizational developments
      • Table Nike Inc. - Geographic focus
      • Table Nike Inc. - Segment focus
      • Table Nike Inc. - Key offerings
    • PUMA SE
      • Table PUMA SE - Vendor overview
      • Table PUMA SE - Product segments
      • Table PUMA SE - Organizational developments
      • Table PUMA SE - Geographic focus
      • Table PUMA SE - Segment focus
      • Table PUMA SE - Key offerings
    • Under Armour Inc.
      • Table Under Armour Inc. - Vendor overview
      • Table Under Armour Inc. - Product segments
      • Table Under Armour Inc. - Geographic focus
      • Table Under Armour Inc. - Segment focus
      • Table Under Armour Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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