Global Sports Intimate Wear Market 2016-2020
About Sports Intimate Wear
Sports intimate wear refers to a category of intimate wear that is designed to be worn during physical activities such as running, yoga, games and competitive sports, and ensure maximum comfort. Sports intimate wear includes intimate apparel such as underwear, tank tops, and bras, as well as swimwear and compression wear, worn during recreation, as casual wear, or even during competitive sports.
Technavio’s analysts forecast the global sports intimate wear market to grow at a CAGR of 10.20% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global sports intimate wear market for 2016-2020. To calculate the market size, the report considers the revenue generated by the sales of sports intimate apparel, swimwear, and compression wear at retail prices.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Sports Intimate Wear Market 2016-2020
Technavio recognizes the following companies as the key players in the global sports intimate wear market: Adidas, Hanesbrands, Nike, Pentland, and Under Armour.
Other Prominent Vendors in the market are: 2XU, Arena, Asics, Dolfin, Fila, H&M, Jockey, Lululemon Athletica, New Balance, Stella McCartney, TYR Sport, Umbro, Victoria's Secret, and ZARA.
Commenting on the report, an analyst from Technavio’s team said: “Growing popularity of sweatpants among women will be a key trend for market growth. Until recently, women preferred tight fitting clothes that were more of a fashion statement. This was a trend that was promoted by celebrities, fashion magazines, and designers alike. However, in the last decade, this trend has seen a gradual decline and women have started to move toward more comfortable clothes, particular sportswear for casual occasion and settings. The demand for sweatpants has been gaining traction since 2012. Further, innovations such as use of ‘seamless’ materials, as well as the shift in young women’s attitudes toward dressing for comfort as well as style, have contributed to the rise in sales of fuller-bottomed briefs and a decline in sales of thongs; sales of thongs dropped by 8%, while sales of fuller-bottomed underwear grew by over 15% in 2014.”
According to the report, rising awareness about fitness and a healthier lifestyle, globally, has led to the introduction of several new products and services, and also led to an increase in the number of fitness facilities around the world. With the onset of this trend in 2012, a large number of people are signing up for gym memberships and other fitness activities, leading to the current generation being termed as a 'fitness crazy' generation. Though this trend is applicable to less than 18% of the population, it is still a significant number and a strong movement toward a healthier lifestyle. In the US alone, over 55 million people enrolled in a gym or a fitness center in 2015, and an increase of over 19% compared to 2008. On a global scale, fitness clubs have earned a revenue of almost $87 billion in 2015 alone. This inclination toward a healthier lifestyle has also led to consumers buying fitness apparel and gadgets to keep track of their daily routines and fitness levels. This has been and will continue to be one of the major growth drivers for the sports intimate wear market.
Further, the report states that sports intimate wear are offered by a large number of companies, and beyond the materials used and the stitching patterns, there are no unique feature or advantages that one manufacturers’ products have over the others. Whether one considers the compression top Pro Combat from Nike, or the TechFit compression top from Adidas, the materials used are the same, and so are the benefits of wearing them, and the way the fit. Both these products are made from a blend of polyester and spandex and cost nearly the same. The only difference is the stitching pattern, design of the garment and the logo printed on the final product. This lack of USP creates an almost commodity like market, where products cannot be distinguished if logos are removed. This drawback also makes it difficult to promote one brand’s products over another, and will continue to be a challenge for the growth of the market during the forecast period.
Adidas, Hanesbrands, Nike, Pentland, Under Armour, 2XU, Arena, Asics, Dolfin, Fila, H&M, Jockey, Lululemon Athletica, New Balance, Stella McCartney, TYR Sport, Umbro, Victoria's Secret, ZARA.
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