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Global Spirit-based RTD Mixes Market 2017-2021

Global Spirit-based RTD Mixes Market 2017-2021

About Spirit-based RTD Mixes

Spirit-based RTD mixes are products that have a lower alcohol content than spirits and can be consumed directly from the bottle without any preparation. The products are flavored and the alcohol content in the product ranges from 5% to 15% by volume. The RTD products are popular among the consumers due to the convenience factor and flavor preferences. Consumers who are pressed for time due to busy lifestyles prefer RTD products as they can be consumed directly without much preparation and thus offer a convenience factor. The players in the market are coming up with new products and this is driving the growth of the market.

Technavio’s analysts forecast the global spirit-based RTD mixes market to grow at a CAGR of 7.36% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global spirit-based RTD mixes market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of spirit-based RTD mixes.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Spirit-based RTD Mixes Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key vendors
  • Bacardi Limited
  • Beam Suntory
  • Diageo
  • Gruppo Campari
  • Pernod Ricard
Other prominent vendors
  • Asahi Breweries
  • Beverage Brands
  • Distell
  • Halewood International
  • LA Martiniquaise
  • Mark Anthony Group
  • Radico Khaitan
Market driver
  • Introduction of new flavors
  • For a full, detailed list, view our report
Market challenge
  • Campaigns against alcohol consumption
  • For a full, detailed list, view our report
Market trend
  • Increasing prominence of ethnic flavor
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
    • Market overview
      • Table Product segments in global spirit-based RTD mixes market
      • Table Key countries in each region
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global spirit-based RTD mixes market 2016
    • Global alcoholic drinks market
      • Table Global alcoholic drinks market by volume 2016-2021 (billion liters)
      • Table Global alcoholic drinks market by revenue 2016-2021 ($ trillions)
    • Global spirit-based RTD mixes market
      • Table Global spirit-based RTD mixes market 2016-2020 (billion liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global spirit-based RTD mixes market by product 2016 and 2020
    • Global dark spirit-based RTD mixes market
      • Table Global dark spirit-based RTD mixes market 2016-2021 (billion liters)
    • Global light spirit-based RTD mixes market
      • Table Global light spirit-based RTD mixes market 2016-2021 (billion liters)
  • Market segmentation by distribution channel
    • Table Global Internet users by region 2015 (million users)
    • Table Global smartphone users 2012-2015 (billions)
  • Geographical segmentation
    • Table Global spirit-based RTD mixes market by geography 2016 and 2020
    • Spirit-based RTD mixes market in Americas
      • Table Spirit-based RTD mixes market in Americas 2016-2021 (billion liters)
    • Spirit-based RTD mixes market in Europe
      • Table Spirit-based RTD mixes market in Europe 2016-2021 (billion liters)
    • Spirit-based RTD mixes market in APAC
      • Table Spirit-based RTD mixes market in APAC 2016-2021 (billion liters)
    • Spirit-based RTD mixes market in MEA
      • Table Spirit-based RTD mixes market in MEA 2016-2021 (billion liters)
  • Key leading countries
    • Table Key leading countries
    • Japan
      • Table Spirit-based RTD mixes market in Japan 2016-2021 (billion liters)
    • China
      • Table Spirit-based RTD mixes market in China 2016-2021 (million liters)
    • Australia
      • Table Spirit-based RTD mixes market in Australia 2016-2021 (million liters)
    • Russia
      • Table Spirit-based RTD mixes market in Russia 2016-2021 (million liters)
    • UK
      • Table Spirit-based RTD mixes market in UK 2016-2021 (billion liters)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Comparison of average excise duty on various alcohol beverage segments in Australia and South Africa ($ per liter)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Competitive assessment of major players in global spirit-based RTD mixes drinks market
    • Bacardi Limited
      • Table Bacardi Limited: Geographic presence
      • Table Bacardi Limited: Product overview
    • Beam Suntory
      • Table Beam Suntory: Geographic presence
      • Table Beam Suntory: Product offerings
    • Diageo
      • Table Diageo: Geographic presence
      • Table Diageo: Product overview
    • Gruppo Campari
      • Table Gruppo Campari: Geographic presence
      • Table Gruppo Campari: Product overview
    • Pernod Ricard
      • Table Pernod Ricard: Geographic presence
      • Table Pernod Ricard: Product overview
      • Table Pernod Ricard: Manufacturing facilities
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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