Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019
About spectacular advertising
Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages for branding and support campaigns. Outdoor advertising expenses are of two types, physical and digital. Physical outdoor media includes bulletin billboards while digital outdoor media includes media that are connected to the network such as smart billboards. Spectacular outdoor advertising formats are classified into three categories, permanent bulletins, rotary bulletins, and junior bulletins.
The global spectacular outdoor advertising market is projected to grow at a CAGR of 7.56% during the period 2014-2019. The growth of the market is attributed to the expansion of infrastructure, growth in the digital medium, and advancements in the technology used in digital billboards.
Covered in this report
This report covers the present scenario and the growth prospects of the global spectacular outdoor advertising market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from physical and digital spectacular outdoor advertising whose minimum size is 650 square feet. Based on medium, the market is classified into the following types:
Technavio Announces the Publication of its Research Report – Global Spectacular Outdoor Advertising Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Spectacular Outdoor Advertising Market: Clear Channel Outdoor, JCDecaux, Lamar Advertising, and Outfront Media.
Other Prominent Vendors in the market are: Adams Outdoor Advertising, AdSpace Networks, AirMedia, APG | SGA, APN Outdoor, Burkhart Advertising, Captivate Network, Cemusa, Clear Media, Daktronics, DDI Signs, Epamedia, EuroMedia Group, Eye Airports, Focus Media, Fairway Outdoor Advertising, IZ-ON Media, Primedia Outdoor, Stroer Media, Titan Outdoor, Van Wagner Communication, and Zoom Media.
Commenting on the report, an analyst from Technavio’s team said: “Spectacular outdoor advertising has been aided by growing advances in technology in the last 10 years, which have improved interaction and engagement with customers. The market has high potential with the increasing influence of the digital sector, which will propel market growth during the forecast period.”
According to the report, the global advertising market is continually growing and choosing the right form of advertising is becoming even more important. With an increasing number of companies seeking high value in advertising, the market is only going to grow in the forecast period. Spectacular outdoor advertising is the fastest growing non-digital segment and is growing faster that global advertising indicating that spectacular outdoor advertising will be the future of advertising.
Further, the report states that one of the major challenges the market is facing is the low amount of ad-spend on OOH media for the amount of time individuals spent outdoors.
Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media, Stroer Media.
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