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Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

About spectacular advertising

Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages for branding and support campaigns. Outdoor advertising expenses are of two types, physical and digital. Physical outdoor media includes bulletin billboards while digital outdoor media includes media that are connected to the network such as smart billboards. Spectacular outdoor advertising formats are classified into three categories, permanent bulletins, rotary bulletins, and junior bulletins.

The global spectacular outdoor advertising market is projected to grow at a CAGR of 7.56% during the period 2014-2019. The growth of the market is attributed to the expansion of infrastructure, growth in the digital medium, and advancements in the technology used in digital billboards.

Covered in this report

This report covers the present scenario and the growth prospects of the global spectacular outdoor advertising market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from physical and digital spectacular outdoor advertising whose minimum size is 650 square feet. Based on medium, the market is classified into the following types:

  • Permanent bulletin
  • Rotary bulletin
  • Junior bulletin
The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors in the market.

The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global spectacular outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.

Technavio's report, Global Spectacular Outdoor Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.Key vendors
  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • Outfront Media
Other prominent vendors
  • Adams Outdoor Advertising
  • AdSpace Networks
  • AirMedia
  • APG | SGA
  • APN Outdoor
  • Burkhart Advertising
  • Captivate Network
  • Cemusa
  • Clear Media
  • Daktronics
  • DDI Signs
  • Epamedia
  • EuroMedia Group
  • Eye Airports
  • Fairway Outdoor Advertising
  • Focus Media
  • IZ-ON Media
  • Primedia Outdoor
  • Stroer Media
  • Titan Outdoor
  • Van Wagner Communication
  • Zoom Media
Market driver
  • Increasing global advertising expenditure
  • For a full, detailed list, view our report
Market challenge
  • Threat from online advertising
  • For a full, detailed list, view our report
Market trend
  • Technological advancements
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Spectacular Outdoor Advertising Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Spectacular Outdoor Advertising Market: Clear Channel Outdoor, JCDecaux, Lamar Advertising, and Outfront Media.

Other Prominent Vendors in the market are: Adams Outdoor Advertising, AdSpace Networks, AirMedia, APG | SGA, APN Outdoor, Burkhart Advertising, Captivate Network, Cemusa, Clear Media, Daktronics, DDI Signs, Epamedia, EuroMedia Group, Eye Airports, Focus Media, Fairway Outdoor Advertising, IZ-ON Media, Primedia Outdoor, Stroer Media, Titan Outdoor, Van Wagner Communication, and Zoom Media.

Commenting on the report, an analyst from Technavio’s team said: “Spectacular outdoor advertising has been aided by growing advances in technology in the last 10 years, which have improved interaction and engagement with customers. The market has high potential with the increasing influence of the digital sector, which will propel market growth during the forecast period.”

According to the report, the global advertising market is continually growing and choosing the right form of advertising is becoming even more important. With an increasing number of companies seeking high value in advertising, the market is only going to grow in the forecast period. Spectacular outdoor advertising is the fastest growing non-digital segment and is growing faster that global advertising indicating that spectacular outdoor advertising will be the future of advertising.

Further, the report states that one of the major challenges the market is facing is the low amount of ad-spend on OOH media for the amount of time individuals spent outdoors.

Companies Mentioned

Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media, Stroer Media.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Base year
    • Vendor segmentation
    • Summation errors
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global spectacular outdoor advertising market
    • Market size and forecast
      • Table Global spectacular outdoor advertising market 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Global spectacular outdoor advertising market by type
      • Table Trends in global spectacular outdoor advertising market by type 2013-2019 ($ billions)
    • Global physical spectacular outdoor advertising 2014-2019
      • Table Global physical spectacular outdoor advertising 2014-2019 ($ billions)
    • Global digital spectacular outdoor advertising 2014-2019
      • Table Global digital spectacular outdoor advertising 2014-2019 ($ billions)
      • Table Major factors influencing shift to digital spectacular outdoor advertising 2014
  • Market segmentation by medium
    • Global spectacular outdoor advertising market by medium
      • Table Global spectacular outdoor advertising market by medium 2014
      • Table Global spectacular outdoor advertising market by medium 2019
    • Global permanent spectacular outdoor advertising
      • Table Global permanent spectacular outdoor advertising 2014-2019 ($ billions)
    • Global rotary spectacular outdoor advertising
      • Table Global rotary spectacular outdoor advertising 2014-2019 ($ billions)
    • Global junior spectacular outdoor advertising
      • Table Global junior spectacular outdoor advertising 2014-2019 ($ billions)
  • Geographical segmentation
    • Geographical segmentation of global spectacular outdoor advertising market
      • Table Geographical segmentation of global spectacular outdoor advertising market 2014
      • Table Geographical segmentation of global outdoor advertising market 2019
    • Global spectacular outdoor advertising in Americas 2014-2019
      • Table Global spectacular outdoor advertising in Americas 2014-2019 ($ billions)
    • Global spectacular outdoor advertising in EMEA 2014-2019
      • Table Global spectacular outdoor advertising in EMEA 2014-2019 ($ billions)
    • Global spectacular outdoor advertising in APAC 2014-2019
      • Table Global spectacular outdoor advertising in APAC 2014-2019 ($ billions)
  • Key leading countries
    • Table Key leading countries for global spectacular outdoor advertising
    • Table Top 10 countries for spectacular outdoor advertising by revenue 2014
  • Top technological trends
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • Clear Channel Outdoor
      • Table Clear Channel Outdoor: Business segmentation by revenue 2014
      • Table Clear Channel Outdoor: Business segmentation by revenue 2013 and 2014 ($ billions)
    • JCDecaux
      • Table JCDecaux: Business segmentation 2014 by revenue
      • Table JCDecaux: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table JCDecaux: Geographical segmentation by revenue 2014
    • OUTFRONT Media
      • Table OUTFRONT Media: Business segmentation by revenue 2014
      • Table OUTFRONT Media: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table OUTFRONT Media: Geographical segmentation by revenue 2014
    • Lamar
      • Table Lamar: Business segmentation by revenue 2014
      • Table Lamar: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviation
  • Explore Technavio

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