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Global Specialty Spirits Market 2016-2020

About Specialty Spirits

Specialty spirits are region-specific traditional spirits. Baijiu in China, soju in South Korea, sochu in Japan, Cachaça in Brazil, and raki in Turkey are some of the popular specialty spirits.

The global specialty spirits market is dominated by APAC. China is the largest market for specialty spirits. Rising disposable incomes, especially in developing nations, coupled with increased expenditure on alcohol has fueled the global specialty spirits market.

Technavio’s analysts forecast the global specialty spirits market to grow at a CAGR of 1.05% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global specialty spirits market for the period 2016-2020. The market size and forecasts provided in this report are in terms of revenue and volume and are calculated on the basis of retail sales of specialty spirits.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Specialty Spirits Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • HiteJinro
  • IRB Tatuzinho 3 Fazendas (Tatuzinho)
  • Kirishimashuzo
  • Kumbokju
  • Lotte
  • Luzhou Laojiao
  • Sanwa Shurui
  • Takara Shuzo
Other prominent vendors
  • Asahi Breweries
  • Beam Suntory
  • Beijing Red Star
  • Companhia Müller de Bebidas
  • Diageo
  • Engarrafamento Pitu
  • Kweichow Moutai
  • Wuliangye
Market driver
  • High demand in APAC and other developing markets
  • For a full, detailed list, view our report
Market challenge
  • Campaigns against alcohol consumption
  • For a full, detailed list, view our report
Market trend
  • Increasing online sales of specialty spirits
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Specialty Spirits Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Specialty Spirits Market: HiteJinro, IRB Tatuzinho 3 Fazendas (Tatuzinho), Kirishimashuzo, Kumbokju, Lotte, Luzhou Laojiao, Sanwa Shurui, and Takara Shuzo.

Other Prominent Vendors in the market are: Asahi Breweries, Beam Suntory, Beijing Red Star, Companhia Müller de Bebidas, Diageo, Engarrafamento Pitu, Kweichow Moutai, and Wuliangye.

Commenting on the report, an analyst from Technavio’s team said: “Consumers today prefer the convenience of online shopping owing to their busy lifestyles, and this is likely to extend to specialty spirits as well. Increased internet penetration, increased access to smartphones, and simplified e-banking systems will lead to increased purchases through the online channel.”

According to the report, specialty spirits from different regions have grown in popularity in recent years; cachaça in Brazil, baijiu in China, and raki in Turkey are some of the spirits that are gaining in popularity. Baijiu, which is popular in Asia, has seen increasing demand from consumers in the US. Baiju has an alcohol content similar to that of vodka. Vendors have introduced flavored varieties such as cinnamon, pear, ginger, and honey to cater to consumer preferences.

Further, the report states that the campaigns against alcohol consumption launched by various organizations in many countries are another challenge hindering market growth.

Companies Mentioned

HiteJinro, IRB Tatuzinho 3 Fazendas (Tatuzinho), Kirishimashuzo, Kumbokju, Lotte, Luzhou Laojiao, Sanwa Shurui, Takara Shuzo, Asahi Breweries, Beam Suntory, Beijing Red Star, Companhia Müller de Bebidas, Diageo, Engarrafamento Pitu, Kweichow Moutai, Wuliangye.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Table Global alcoholic drinks market 2015-2020 (billions of liters)
    • Global spirits market
      • Table Binge drinking by women in US 2013
      • Table Global spirits market 2015-2020 (billions of liters)
      • Table Product segmentation of global spirits market 2015
    • Global specialty spirits market size and forecast
      • Table Global specialty spirits market 2015-2020 (billions of liters)
      • Table Global specialty spirits market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Product segmentation of global specialty spirits market 2015
      • Table Product segmentation of global specialty spirits market 2020
    • Baijiu
      • Table Global baijiu market 2015-2020 (billions of liters)
    • Shochu and soju
      • Table Global shochu and soju market 2015-2020 (billions of liters)
    • Cachaça
      • Table Global cachaça market 2015-2020 (billions of liters)
      • Table Overview of global specialty market by product 2015-2020
  • Market segmentation distribution
    • Market overview
      • Table Distribution channel segmentation of global specialty spirits market 2015
      • Table Number of convenience stores 2014 and 2015
  • Geographical segmentation
    • Table Geographical segmentation of global specialty spirits market 2015-2020
    • Table Overview of global specialty spirits market by geography
    • Specialty spirits market in APAC
      • Table Specialty spirits market in APAC 2015-2020 (billions of liters)
    • Specialty spirits market in Americas
      • Table Specialty spirits market in Americas (millions of liters)
    • Specialty spirits market in EMEA
      • Table Specialty spirits market in EMEA 2015-2020 (millions of liters)
      • Table Number of internet users and e-shoppers in Europe 2013-2015 (millions of people)
  • Key leading countries
    • Table Key leading countries
    • Table Overview of global specialty spirits market by leading countries 2015-2020
    • China
      • Table Specialty spirits market in China 2015-2020 (billions of liters)
    • Brazil
      • Table Specialty spirits market in Brazil 2015-2020 (millions of liters)
    • South Korea
      • Table Specialty spirits market in South Korea 2015-2020 (millions of liters)
    • Japan
      • Table Specialty spirits market in Japan 2015-2020 (millions of liters)
  • Market drivers
    • Table Urbanization levels in select countries
    • Table Product segmentation of global travel retail sales 2015
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table World internet users by region 2015 (millions of users)
    • Table Timeline exhibiting lowering of alcohol content in soju
  • Vendor landscape
    • HiteJinro
      • Table HiteJinro: Soju products
      • Table Hitejinro: Exports
    • IRB Tatuzinho 3 Fazendas (Tatuzinho)
      • Table Tatuzinho: Brands and products
    • Kumbokju
    • Kirishimashuzo
      • Table Kirishimashuzo: Product category
    • Lotte
    • Luzhou Laojiao
      • Table Luzhou Laojiao: Brands
    • Sanwa Shurui
      • Table Sanwa Shurui: Products
    • Takara Shuzo
      • Table Takara Shuzo: Product segmentation
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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