Global Sparkling Water Market 2016-2020
About Sparkling Water
Sparkling water has become popular in developed countries such as the US and Canada, especially among health-conscious consumers who prefer it as an alternative to carbonated beverages. A large number of consumers in developing countries such as India, China, and Indonesia consider sparkling water to be a significant substitute for soft drinks. Therefore, the per capita consumption of sparkling water is expected to increase during the forecast period.
Technavio’s analysts forecast the global sparkling water market to grow at a CAGR of 3.33% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global sparkling water market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of sparkling water.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Sparkling Water Market 2016-2020
Technavio recognizes the following companies as the key players in the global sparkling water market: Coca-Cola, Cott, Danone, Dr. Pepper Snapple, Nestlé, and PepsiCo
Other Prominent Vendors in the market are: A.G. Barr, Crystal Geyser, Sparkling Ice, Tempo Beverages, Vintage, and VOSS of Norway
Commenting on the report, an analyst from Technavio’s team said: “Private label offerings in the sparkling water range are gaining popularity in countries such as India, China, the UK, and Australia. A growing number of consumers, particularly those who are price-sensitive, are becoming more confident in the quality of such products, and are no longer hesitant to be regularly purchasing private labels. Leading retailers are introducing and expanding their private label range to include premium, specialized, and basic products. The strategies of private label chains are focused on ensuring the best shelf space for their products, product variety, and competitive pricing in core categories such as sparkling water drinks.”
According to the report, according to the United Nations, approximately 54% of the world's population resides in urban areas, which translates to 3.72 billion people globally. This trend is expected to accelerate over the forecast period with close to 90% urbanization expected in the developing world. This shift toward a more urban population globally has a profound implication for the sparkling water market in terms of increase in consumption.
Further, the report states that excessive utilization and exploitation of water bodies worldwide has depleted drinking water sources. Many large industries pollute water bodies by dumping toxic and unrecyclable waste. This leads to water contamination, which threatens both quality of life and public health. In addition, some government bodies are not implementing proper initiatives to clean and purify tap water before making it available to the public. This can lead to the spread of waterborne diseases such as cholera and coenurosis. However, as most sparkling water brands try to meet the standards imposed by governments and regulatory bodies, consumers are increasingly switching to bottled water, which is clean, purified, bacteria-free, and safe.
oca-Cola, Cott, Danone, Dr. Pepper Snapple, Nestlé, PepsiCo, A.G. Barr, Crystal Geyser, Sparkling Ice, Tempo Beverages, Vintage, VOSS of Norway.
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