Global Social Media Management Software Market 2019-2023

Global Social Media Management Software Market 2019-2023

About this market

The growing need for managing social media accounts efficiently is one of the key factors expected to trigger market growth in the forthcoming years. Social media management software helps enterprises in aggregating messages sent from different social media accounts in one dashboard. Enterprises are using this software for effectively managing their multiple social media accounts. The use of social media management software allows the social media handlers for performing multiple actions including sharing and scheduling of posts in the same spot, thus, driving the demand during the forecast period. Technavio’s analysts have predicted that the social media management software market will register a CAGR of nearly 14% by 2023.

Market Overview

An increasing number of users on social media

One of the growth drivers of the global social media management software market is the increasing number of users on social media. With the increasing use of social media among consumers, the demand for social media management software is also expected to increase during the forecast period.

Need to continuously upgrade social media management software

One of the challenges in the growth of the global social media management software market is the need to continuously upgrade social media management software. SEMs using on-premises social media management software and having budget constraints will not be able to use the software due to the need for continuous upgrades, which may affect market growth.

For the detailed list of factors that will drive and challenge the growth of the social media management software market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several market players. Many vendors are offering social media management software solutions integrated with analytics solutions to help enterprises to understand their follower's trends. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global information technology (IT) software market
      • Table Segments of global information technology (IT) software market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by deployment
    • Table Deployment - Market share 2018-2023 (%)
    • Comparison by deployment
      • Table Comparison by deployment
    • Cloud-based - Market size and forecast 2018-2023
      • Table Cloud-based - Market size and forecast 2018-2023 ($ millions)
      • Table Cloud-based - Year-over-year growth 2019-2023 (%)
    • On-premises - Market size and forecast 2018-2023
      • Table On-premises - Market size and forecast 2018-2023 ($ millions)
      • Table On-premises - Year-over-year growth 2019-2023 (%)
    • Market opportunity by deployment
      • Table Market opportunity by deployment
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Cumulative growth for social media users 2018-2023 (%)
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • AgoraPulse
      • Table AgoraPulse - Vendor overview
      • Table AgoraPulse - Key offerings
    • Buffer
      • Table Buffer - Vendor overview
      • Table Buffer - Product segments
      • Table Buffer - Organizational developments
      • Table Buffer - Key offerings
    • Hootsuite Inc.
      • Table Hootsuite Inc. - Vendor overview
      • Table Hootsuite Inc. - Key offerings
    • Sprout Social, Inc.
      • Table Sprout Social, Inc. - Vendor overview
      • Table Sprout Social, Inc. - Product segments
      • Table Sprout Social, Inc. - Key offerings
    • Twitter, Inc. (TweetDeck)
      • Table Twitter, Inc. (TweetDeck) - Vendor overview
      • Table Twitter, Inc. (TweetDeck) - Business segments
      • Table Twitter, Inc. (TweetDeck) - Geographic focus
      • Table Twitter, Inc. (TweetDeck) - Segment focus
      • Table Twitter, Inc. (TweetDeck) - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

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