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Global Social Media Management Software Market 2017-2021

Global Social Media Management Software Market 2017-2021

About Social Media Management Software

Social media management software is used to streamline social media marketing tasks. It provides functions for managing social media accounts and social media posts as well as to schedule social media posts.Social media management software is used primarily by the marketing and communications departments of a company. Organizations adopt social media management solutions because of their advantages such as better use of social media analytics, improved management of dashboards, and availability of data recording facilities. These organizations are gradually shifting their IT resources from on-premise to cloud-based software-as-a-service (SaaS) solutions, to minimize upfront costs and scale up their IT infrastructure.

Technavio’s analysts forecast the global social media management software market to grow at a CAGR of 14.57% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global social media management software market for 2017-2021. To calculate the market size, the report considers the new installations of social media management software.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Social Media Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AgoraPulse
  • Buffer
  • Hootsuite Media
  • Sprout Social
Other prominent vendors
  • Crowdbooster
  • Facebook
  • IFTTT
  • Lithium Technologies
  • NUVI
  • Oktopost
  • Roeder Studios
  • Sendible
  • Social Board
  • SocialFlow
  • SocialOomph
  • SPRINKLR
  • Tweepi
  • TweetDeck
  • Zoho Social
Market driver
  • Data privacy and security concerns
  • For a full, detailed list, view our report
Market challenge
  • Data privacy and security concerns
  • For a full, detailed list, view our report
Market trend
  • Use of social media management software to increase brand awareness
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Social Media Management Software Market 2017-2021

Technavio recognizes the following companies as the key players in the global social media management software market: AgoraPulse, Buffer, Hootsuite Media, and Sprout Social.

Other Prominent Vendors in the market are: Crowdbooster, Facebook, IFTTT, Lithium Technologies, NUVI, Oktopost, Roeder Studios, Sendible, Social Board, SocialFlow, SocialOomph, SPRINKLR, Tweepi, TweetDeck, and Zoho Social.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increased adoption of analytics in marketing. The use of analytics in data-driven marketing practices by combining actionable analytics, audience segmentation, and sharing of key business information is one of the major trends in the market. Marketers can measure and manage the activities of customers in the social networking sites using social media management software. This helps them improve the performance of their marketing activities. Analytical solutions present in social media management software help organizations to manage large volumes of data from mobile applications and smart connected devices.”

According to the report, one of the major drivers for this market is Use of social media management software to increase brand awareness. Companies consider social media sites such as Facebook, Twitter, LinkedIn, Instagram, and Snapchat as efficient platforms to promote themselves, build their brands, and reach out to larger audiences or consumer bases. Finding the time to update the profiles and blogs can be a challenge for companies, which release several products in a month. Tracking consumer updates regarding products from social media is another time-consuming task. Many customers complain online about products if they are not satisfied with them If such complaints are not taken care of immediately, there are chances that the customer's social media post may become viral and tarnish the brand completely.

Further, the report states that one of the major factors hindering the growth of this market is Data privacy and security concerns. There are many companies that provide their software solutions on the cloud. SPRINKLR, for instance, provides its social media management solutions using the cloud platform. Data privacy and security risks are the major barriers to the adoption of cloud services, especially the public cloud, in organizations. Cloud security management is a challenging task for vendors as the frequency of cyberattacks is increasing daily. The information, including the usage patterns of social media end-users, and the company's strategy in gaining social media prominence are vital data points that should not be leaked out of the cloud.

Companies Mentioned

AgoraPulse, Buffer, Hootsuite Media, and Sprout Social.

Other Prominent Vendors in the market are: Crowdbooster, Facebook, IFTTT, Lithium Technologies, NUVI, Oktopost, Roeder Studios, Sendible, Social Board, SocialFlow, SocialOomph, SPRINKLR, Tweepi, TweetDeck, and Zoho Social.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Major social media platforms
  • Market landscape
    • Market overview
      • Table Market overview of social media management software
    • Market size and forecast
      • Table Global social media management software market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Deployment model
    • Overview
      • Table Global social media management software market by deployment type 2016
      • Table Global social media management software market by deployment type 2016-2021
      • Table Global on-premise social media management software market 2016-2021 ($ millions)
      • Table Global cloud-based social media management software market 2016-2021 ($ millions)
  • Geographical segmentation
    • Overview
      • Table Global social media management software market by region 2016
    • Americas
      • Table Social media management software market in the Americas 2016-2021 ($ millions)
    • EMEA
      • Table Social media management software market in EMEA 2016-2021 ($ millions)
    • APAC
      • Table Social media management software market in APAC 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries by market share 2016
    • US
      • Table Major social media management software vendors based in the US
      • Table Social media management software market in the US 2016-2021 ($ millions)
    • UK
      • Table Social media management software market in the UK 2016-2021 ($ millions)
    • China
      • Table Social media management software market in China 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Major social media management software and their prices
    • Market challenges
  • Market trends
    • Increased adoption of analytics in marketing
    • Growing demand for mobile applications
    • Emergence of integrated social media management solutions
  • Vendor landscape
    • Overview
      • Table Competitive differentiators for vendors
    • Other prominent vendors
      • Table Other prominent vendors in global social media management software market
  • Key vendor analysis
    • AgoraPulse
      • Table AgoraPulse: Pricing
    • Buffer
    • Hootsuite Media
    • Sprout Social
  • Appendix
    • List of abbreviations
  • Explore Technavio

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