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Global Social Media Analytics Market 2017-2021

Global Social Media Analytics Market 2017-2021

About Social Media Analytics

The term social media is defined as a platform, such as a website or application, that enables users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and pictures/videos. Social media analytics is the process of collating data from blogs and social media websites and deriving meaningful business insights. It (social media analytics) is used to gauge consumer behavior and formulate effective marketing strategies.

Technavio’s analysts forecast the global social media analytics market to grow at a CAGR of 30.42% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global social media analytics market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Social Media Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • IBM
  • Oracle
  • Salesforce.com
  • SAP
Other prominent vendors
  • Adobe Systems
  • GoodData
  • Hootsuite Media
  • SAS Institute
  • Tableau Software
Market driver
  • Increasing brand recognition due to social media
  • For a full, detailed list, view our report
Market challenge
  • Lack of awareness regarding social media analytics
  • For a full, detailed list, view our report
Market trend
  • Advanced targeting options
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Segmentation of global social media analytics market
    • Market size and forecast
      • Table Global social media analytics market size and forecast ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by industry
    • Global social media analytics market by industry
      • Table Global social media analytics market by industry 2016-2021 (% share)
    • Global social media analytics market by retail industry
      • Table Global social media analytics market by retail industry 2016-2021 ($ billions)
    • Global social media analytics market by government
      • Table Global social media analytics market by government 2016-2021 ($ billions)
    • Global social media analytics market by media and entertainment industry
      • Table Global social media analytics market by media and entertainment industry 2016- 2021 ($ billions)
    • Global social media analytics market by travel and tourism industry
      • Table Global social media analytics market size by travel and tourism industry 2016-2021 ($ billions)
    • Global social media analytics market by other industries
      • Table Global social media analytics market by other industries 2016-2021 ($ billions)
  • Market segmentation by application
    • Global social media analytics market share by application
      • Table Global social media analytics market share by application 2016-2021 (% share)
    • Use of social media analytics for customer benchmarking
      • Table Use of social media analytics for customer benchmarking 2016-2021 ($ billions)
    • Use of social media analytics for product enhancement
      • Table Use of social media analytics for product enhancement 2016-2021 ($ billions)
    • Use of social media analytics for analyzing marketing techniques
      • Table Use of social media analytics for analyzing marketing techniques 2016-2021 ($ billions)
    • Use of social media analytics for competitive advantage
      • Table Use of social media analytics for competitive advantage 2016-2021 ($ billions)
    • Other global applications of social media analytics
      • Table Other global applications of social media analytics 2016-2021 ($ billions)
  • Market segmentation by network
    • Social media analytics market by network
      • Table Global social media analytics market by network 2016-2021 (% share)
    • Global social media analytics market by Facebook
      • Table Global social media analytics market by Facebook 2016-2021 ($ billions)
    • Global social media analytics market for YouTube
      • Table Global social media analytics market for YouTube 2016-2021 ($ billions)
    • Global social media analytics market by Twitter
      • Table Global social media analytics market for Twitter 2016-2021 ($ billions)
    • Global social media analytics market by Pinterest
      • Table Global social media analytics market size and forecast by Pinterest 2016-2021 ($ billions)
    • Global social media analytics market by others segment
      • Table Global social media analytics market for others 2016-2021 ($ billions)
  • Geographical segmentation
    • Global social media analytics by region
      • Table Global social media analytics market share by region 2016-2021 (% share)
    • Social media analytics market in Americas
      • Table Social media analytics market in Americas 2016-2021 ($ billions)
    • Social media analytics market in APAC
      • Table Social media analytics market in APAC 2016-2021 ($ billions)
    • Social media analytics market in EMEA
      • Table Social media analytics market in EMEA 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries 2016 (% share)
    • Social media analytics market in US
      • Table Social media analytics market size and forecast in US 2016-2021 ($ billions)
    • Social media analytics market in China
      • Table Social media analytics market in China 2016-2021 ($ billions)
    • Social media analytics market in UK
      • Table Social media analytics market in UK 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Advanced targeting options
    • Increasing demand for online security
    • Growing demand for ubiquitous content
    • Emergence of video blogging as a career option
  • Vendor landscape
    • Competitive scenario
    • Key vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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