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Global Social Commerce Market 2017-2021

Global Social Commerce Market 2017-2021

About Social Commerce

Social commerce refers to the buying and selling activities through social media. Social media platforms enable purchase and include highly-curated e-commerce websites. Traditional in-store retailing is popular across the world. However, social commerce has gained considerable traction in the last few years. The global social commerce market is competitive and puts high barriers for new entrants.

Technavio’s analysts forecast the global social commerce market to grow at a CAGR of 33.91% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global social commerce market for 2017-2021. To calculate the market size, the report considers sales through desktops, mobiles, and other electronic devices.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Social Commerce Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Facebook
  • Pinterest
  • Tencent
  • Twitter
  • Weibo
Other prominent vendors
  • Alibaba
  • Etsy
  • Fab
  • iQIYI
  • LinkedIn
  • PayPal
  • Qwiqq
  • Qzone
  • Reddit
  • Renren
  • Tumblr
  • Yahoo!
Market driver
  • Increasing use of social media advertising
  • For a full, detailed list, view our report
Market challenge
  • Efforts required for customer engagement and retention
  • For a full, detailed list, view our report
Market trend
  • Technological advances in social media
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Social Commerce Market 2017-2021

Technavio recognizes the following companies as the key players in the global social commerce market: Facebook, Pinterest, Tencent, Twitter, and Weibo.

Other Prominent Vendors in the market are: Alibaba, Etsy, Fab, iQIYI, LinkedIn, PayPal, Qwiqq, Qzone, Reddit, Renren, Tumblr, and Yahoo!.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is technological advances in social media. Technological innovations have revolutionized social media platforms. Social media was limited to interaction among people through Facebook and Twitter. In the present scenario, social media platforms are used for shopping and sharing information. Social interaction platforms, such as Snapchat, drive the global social commerce market. It is a user-friendly platform used for marketing products.”

According to the report, one driver in the market is increasing use of social media advertising. The e-commerce industry utilizes social media platforms for advertising and increasing the customer base. Due to the growing popularity of social media, e-commerce advertisers use banner display ads and sponsored content to attract customers. These platforms help in effectively engaging the target audience. The posts on social media platforms, such as Facebook and Twitter, are viewed and shared by the users. Circulation of the content increases traffic to the company's website and increases the customer base.

Further, the report states that one challenge in the market is efforts required for customer engagement and retention. Retaining consumers is one of the major challenges faced by the vendors in the online community. In offline retail stores, the staff members help the buyers in choosing the right product or engage them in a way that influences the buying decision. However, in social commerce, customers have complete control over the purchases. Engaging customers on online platforms is a challenge for the vendors. If the web page or mobile application is not appealing or interactive enough, the customers can browse through other shopping sites or visit offline stores.

Companies Mentioned

Facebook, Pinterest, Tencent, Twitter, Weibo, Alibaba, Etsy, Fab, iQIYI, LinkedIn, PayPal, Qwiqq, Qzone, Reddit, Renren, Tumblr, and Yahoo!.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global social commerce market
    • Market size and forecast
      • Table Global social commerce market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by device
    • Global social commerce market by device
      • Table Global social commerce market by device 2016-2021 (% share of revenue)
    • Global social commerce market by laptops and PCs
      • Table Global social commerce market by laptops and PCs 2016-2021 ($ billions)
    • Global social commerce market by mobiles
      • Table Global social commerce market by mobiles 2016-2021 ($ billions)
    • Global social commerce market by tablets
      • Table Global social commerce market by tablets 2016-2021 ($ billions)
    • Global social commerce market by e-readers
      • Table Global social commerce market by e-readers 2016-2021 ($ billions)
    • Global social commerce market by internetenabled TVs
      • Table Global social commerce market by internet-enabled TVs 2016-2021 ($ billions)
    • Global social commerce market by others
      • Table Global social commerce market by others 2016-2021 ($ billions)
  • Geographical segmentation
    • Global social commerce market by geography
      • Table Global social commerce market share by geography 2016-2021 (% share of revenue)
    • Social commerce market in Americas
      • Table Social commerce market in Americas 2016-2021 ($ billions)
    • Social commerce market in APAC
      • Table Social commerce market in APAC 2016-2021 ($ billions)
    • Social commerce market in EMEA
      • Table Social commerce market in EMEA 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • Social commerce market in China
      • Table Social commerce market in China 2016-2021 ($ billions)
    • Social commerce market in US
      • Table Social commerce market in US 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Number of social media users in 2016 (active monthly users)
    • Market challenges
  • Market trends
    • Vendors switching from websites to mobile-only apps
    • Technological advances in social media
    • Increased adoption of RTB
    • Emergence of cross-device marketing techniques
    • Introduction of direct payment options
  • Vendor landscape
    • Competitive scenario
    • Key vendor analysis
      • Table Facebook: Business segmentation by revenue 2016 (% share of revenue)
      • Table Facebook: Geographical segmentation by revenue 2016 (% share of revenue)
      • Table Twitter: Business segmentation by revenue 2016 (% share of revenue)
      • Table Weibo: Business segmentation by revenue 2016 (% share of revenue)
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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