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Global Social Business Intelligence Market 2016-2020

About Social Business Intelligence

Business intelligence software is an important tool or application used by organizations to analyze data and make improved real-time market decisions. Traditionally, business intelligence was used only for reporting, designing dashboards, and resolving queries. Its goal was to track key business performance and metrics. The main focus of traditional business intelligence was on delivering intelligence and data from data warehouses and other databases rather than directly from users. Because of the increased competition, organizations are expanding globally to capitalize on the rising advantages of globalization. The collaboration of information increases the demand for big data analytics, through which organizations can come up with strategies and decisions to keep their business competitive.

Technavio’s analysts forecast the global social business intelligence market to grow at a CAGR of 38.36% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global social business intelligence market for 2016-2020. To calculate the market size, the report covers the present scenario and prospects of the global social business intelligence market for the period 2016-2020. Also, it focuses on the major drivers of the market. Furthermore, it outlines the challenges faced by vendors and the market at large, as well as the key emerging trends.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Social Business Intelligence Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • IBM
  • Oracle
  • SAP
  • SAS Institute
Other prominent vendors
  • Adobe Systems
  • Attensity
  • Beevolve
  • Clarabridge
  • Crimson Hexagon
  • evolve24
  • Google
  • HP
  • Kapow Software
  • Lithium Technologies
  • NetBase Solutions
  • Radian6
  • Sysomos
  • Visible Technologies
Market driver
  • Increased need to improve market responsiveness
  • For a full, detailed list, view our report
Market challenge
  • High implementation costs
  • For a full, detailed list, view our report
Market trend
  • Increased integration of business intelligence with social networking
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Social Business Intelligence Market 2016-2020

Technavio recognizes the following companies as the key players in the global social business intelligence market: IBM, Oracle, SAP, and SAS Institute.

Other Prominent Vendors in the market are: Adobe Systems, Attensity, Beevolve, Clarabridge, Crimson Hexagon, evolve24, Google, HP, Kapow Software, Lithium Technologies, NetBase Solutions, Radian6, Sysomos, and Visible Technologies.

Commenting on the report, an analyst from Technavio’s team said: “The rsing preference for bundled offerings will be a key trend for market growth. A few companies prefer to have several vendors for different service offerings to retain an advantage during contract negotiations. However, several companies are looking for social business intelligence services from a single provider, as they are willing to compromise on a few features for smooth interoperability. In addition, the adoption of hybrid solutions has increased, adding to the complexity of managing different vendors. Many large enterprises are deploying the hybrid social business intelligence model with a single service provider.”

According to the report, one of the key drivers for market growth will be the need for data analytics to devise new predictive models. Earlier, enterprises gathered data, ran analytics, and uncovered information that could be used for decision-making in the future. Now, enterprises can identify insights for instant decision-making through data analytics. Data analytics helps enterprises extract insights from their data and use it to identify new opportunities. It helps enterprises make smarter business strategies, more efficient processes, higher profits, and happier customers.

Further, the report states that data security and privacy will be a major challenge for market growth. Cloud storage is a cost-effective and convenient way to store corporate data, but organizations will transfer their data or information to the cloud only if the trust is built between the cloud service providers and consumers. It is because the organization will lose control over data, and it will become dependent on the cloud computing service provider.

Companies Mentioned

IBM, Oracle, SAP, SAS Institute, Adobe Systems, Attensity, Beevolve, Clarabridge, Crimson Hexagon, evolve24, Google, HP, Kapow Software, Lithium Technologies, NetBase Solutions, Radian6, Sysomos, Visible Technologies.

  • Executive summary
    • Highlights
      • Table Major acquisitions of key vendors
      • Table Data generated from social media 2015-2020 (zettabytes)
  • Scope of the report
    • Market segmentation
      • Table Countries covered for market analysis
    • Vendors
    • Review period
    • Exclusions
      • Table Definitions
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Social business intelligence
      • Table Social business intelligence process
      • Table Types of business intelligence
  • Market landscape
    • Market overview
      • Table Overview of global social business intelligence market
      • Table Key social media demographics
      • Table Popular social networking sites among people aged 12-30 (% share)
      • Table Influence of social media in enterprise marketing
    • Social business intelligence components
      • Table Components of social business intelligence
    • Social business intelligence services
      • Table Social media and business intelligence services
    • Market size and forecast
      • Table Global social business intelligence market 2015-2020 ($ billions)
  • Market segmentation by deployment
    • Global social business intelligence market by deployment
      • Table Global social business intelligence market by deployment 2015 (% share)
      • Table Cloud-based social business intelligence solutions 2015 (% share)
  • Market segmentation by end-user
    • Global social business intelligence market by end-user
      • Table Global social business intelligence by end-user 2015 (% share)
  • Geographical segmentation
    • Geographical segmentation of social business intelligencemarket
      • Table Social business intelligence market by region 2015 (% share)
      • Table Global social media use (% share)
    • Americas
      • Table Social business intelligence market in Americas 2015-2020 ($ billions)
    • EMEA
      • Table Social business intelligence market in EMEA 2015-2020 ($ millions)
    • APAC
      • Table Social business intelligence market in APAC 2015-2020 ($ millions)
  • Buying criteria
    • Buying criteria
      • Table Buying criteria for social business intelligence solutions
  • Market drivers
    • Table Percentage of teens using various social networking 2015 (% of teen population)
    • Table Internet penetration by region 2015 (%)
    • Table Global internet penetration 2015-2020 (%)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Global cyber attacks by type of attack 2015 (% share)
    • Table Cost split of social business intelligence software (% share)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Comparison of cloud communication technology and on-premises communication technology
  • Five forces analysis
    • Table Five forces analysis
  • Vendor landscape
    • Competitive scenario
    • Vendor matrix
      • Table Deployment model supported by social business intelligence vendors
      • Table Features provided by social business intelligence vendors
      • Table End-user support provided by social business intelligence vendors
      • Table Licensing options provided by social business intelligence vendors
      • Table Geographical presence of social business intelligence vendors
      • Table Customer base of social business intelligence vendors
  • Key vendor analysis
    • Key vendor offerings
      • Table Product offerings
    • Key vendor profiles
      • Table IBM: Revenue based on business segments 2015 (% share)
      • Table Oracle: Revenue based on business segments 2015 (% share)
      • Table SAP: Revenue based on business segments 2015 (% share)
      • Table SAS Institute: Revenue based on business segments 2015 (% share)
    • Other prominent vendors
    • Assumptions
  • Appendix
    • List of abbreviations
  • Explore Technavio

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