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Global Snus Market 2017-2021

Global Snus Market 2017-2021

About Snus

Snus is a form of smokeless tobacco that undergoes a special manufacturing process. Snus is steam-pasteurized, unlike the dipping tobacco which is fire-cured. Swedish food regulations, which apply to the manufacturing of snus, limit the permitted amounts of certain components in snus products. Swedish snus differs from American snus only in packaging, as the former comes in both loose and portion form while the latter comes only in portions.

Technavio’s analysts forecast the global snus market to grow at a CAGR of 10.92% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global snus market for 2017-2021. To calculate the market size, the report considers the production of snus.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Snus Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Altria Group (AGI)
  • British American Tobacco (BAT)
  • Imperial Brands
  • Reynolds American (RAI)
  • Swedish Match
Other prominent vendors
  • Arnold Andre
  • Dharampal Satyapal Group
  • Gajane Tobacco
  • Gotlandssnus
  • Japan Tobacco
  • MAHAK Group
  • Manikchand Group
  • Swisher International Group
  • Tej Ram Dharam Paul
  • V2 Tobacco
Market driver
  • Increasing launch of products containing innovative flavors
  • For a full, detailed list, view our report
Market challenge
  • Increasing competition from other smokeless tobacco products
  • For a full, detailed list, view our report
Market trend
  • Changing consumption trends in global tobacco market
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Snus Market 2017-2021

Technavio recognizes the following companies as the key players in the global snus market: Altria Group (AGI), British American Tobacco (BAT), Imperial Brands, Reynolds American (RAI), and Swedish Match.

Other Prominent Vendors in the market are: Arnold Andre, Dharampal Satyapal Group, Gajane Tobacco, Gotlandssnus, Japan Tobacco, MAHAK Group, Manikchand Group, Swisher International Group, Tej Ram Dharam Paul, and V2 Tobacco.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is changing consumption trends in global tobacco market. The global tobacco market is witnessing a significant shift in consumption trends, quite noticeably away from cigarettes. Smoking bans, rising health concerns, and stringent government regulations against cigarettes have affected the global tobacco market.”

According to the report, one driver in the market is increasing launch of products containing innovative flavors. In the last five years, the global snus market has seen a surge in new product launches, which have innovative flavors. To defend its strong position of being a premium player in the Swedish snus market, Swedish Match reinforced new branding and quality measures through different product line extensions in 2015.

Further, the report states that one challenge in the market is increasing competition from other smokeless tobacco products. The global snus industry is quite young compared to other smokeless tobacco product industries like chewing tobacco, moist snuff, and vapes. Thus, it is vital for snus manufacturers to include innovative features in their products to increase sales, and to strengthen their market by implementing successful strategies for consumer engagement.

Companies Mentioned

Altria Group (AGI), British American Tobacco (BAT), Imperial Brands, Reynolds American (RAI), and Swedish Match.Other Prominent Vendors in the market are: Arnold Andre, Dharampal Satyapal Group, Gajane Tobacco, Gotlandssnus, Japan Tobacco, MAHAK Group, Manikchand Group, Swisher International Group, Tej Ram Dharam Paul, and V2 Tobacco.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global snus production in major regions 2016 (%)
      • Table Global snus production in volumes in 2016 (million cans)
      • Table Global snus market: An overview
    • Market size and forecast
      • Table Hierarchical overview of parent markets 2016
    • Global tobacco market
      • Table Global tobacco market 2016-2021 ($ billions)
    • Global smokeless tobacco products market
      • Table Global smokeless tobacco products market 2016-2021 ($ billions)
    • Global snus market
      • Table Global snus market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Market overview
      • Table Global snus market by product type 2016 and 2021 (% share of revenue)
      • Table Global snus market by product segment's market share 2016-2021 (in %)
      • Table Global snus market by product type: CAGR comparison
      • Table Global snus market by product type 2016-2021 ($ millions)
    • Global portion snus market
      • Table Global portion snus market 2016-2021 ($ millions)
    • Global loose snus market
      • Table Global loose snus market 2016-2021 ($ millions)
  • Market segmentation by geography
    • Market overview
      • Table Global snus market by geography 2016-2021 (% share of revenue)
      • Table Global snus market by geography: CAGR comparison 2016-2021
    • Market share by regions
      • Table Global snus market by geography 2016-2021 (% share of revenue)
    • Snus market in EMEA
      • Table Snus market in EMEA 2016-2021 ($ millions)
    • Snus market in the Americas
      • Table Snus market in the Americas 2016-2021 ($ millions)
    • Snus market in APAC
      • Table Snus market in APAC 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries by market share in 2016
    • Table Market share of various countries in global snus market 2016 (% share of revenue)
    • Table Market share of various countries in global snus market 2021 (% share of revenue)
    • Table Revenue generated by various countries in global snus market 2016 and 2021 ($ millions)
    • Table CAGR comparison of various countries in global snus market 2016-2021 (%)
    • Snus market in Sweden
      • Table Snus market in Sweden 2016-2021 ($ millions)
      • Table Tobacco market in Sweden by products 2015 (% share of revenue)
      • Table Snus market in Sweden by key vendors 2016 (% share of revenue)
      • Table Snus consumption by price segment in Sweden 2016 (%)
    • Snus market in the US
      • Table Snus market in the US 2016-2021 ($ millions)
      • Table Snus market in the US by major brands 2016 (% share of revenue)
    • Snus market in Norway
      • Table Snus market in Norway 2016-2021 ($ millions)
      • Table Snus market in Norway by key vendors 2016 (% share of revenue)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Changing consumption trends in global tobacco market
    • Increasing consumer engagement and brand loyalty
    • Rising sustainability in raw tobacco sourcing
    • Increasing availability of snus through online retailers
      • Table Global internet penetration rate 2016 (%)
  • Vendor landscape
    • Competitive scenario
      • Table Key vendors in global snus market
      • Table Competitive assessment of major players in global snus market 2016
      • Table Global smokeless tobacco market by geography 2015 (% share of revenue)
      • Table Market share of major vendors operating in global snus market 2015 (% share of revenue)
  • Key vendor analysis
    • Altria Group (AGI)
      • Table Marlboro: An overview of key products
      • Table Skoal: An overview of key products
    • British American Tobacco (BAT)
      • Table LUNDGREN: An overview of key products
      • Table GRANIT White portion US and Canada
      • Table MOCCA: An overview of key products
    • Imperial Brands
      • Table Skruf: An overview of key products
      • Table Knox: An overview of key products
    • Reynolds American (RAI)
      • Table CAMEL: An overview of key products
    • Swedish Match
      • Table Swedish Match: Product range 2016 (% share of revenue)
      • Table Swedish Match: Operating profit by products 2016 (%)
      • Table General: An overview of key product
      • Table Göteborgs Rapé's: An overview of key products
      • Table ETTAN's: An overview of key products
    • Other prominent vendors
  • Appendix
    • List of Abbreviations
  • Explore Technavio

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