Global Snus Market 2017-2021
Snus is a form of smokeless tobacco that undergoes a special manufacturing process. Snus is steam-pasteurized, unlike the dipping tobacco which is fire-cured. Swedish food regulations, which apply to the manufacturing of snus, limit the permitted amounts of certain components in snus products. Swedish snus differs from American snus only in packaging, as the former comes in both loose and portion form while the latter comes only in portions.
Technavio’s analysts forecast the global snus market to grow at a CAGR of 10.92% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global snus market for 2017-2021. To calculate the market size, the report considers the production of snus.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Snus Market 2017-2021
Technavio recognizes the following companies as the key players in the global snus market: Altria Group (AGI), British American Tobacco (BAT), Imperial Brands, Reynolds American (RAI), and Swedish Match.
Other Prominent Vendors in the market are: Arnold Andre, Dharampal Satyapal Group, Gajane Tobacco, Gotlandssnus, Japan Tobacco, MAHAK Group, Manikchand Group, Swisher International Group, Tej Ram Dharam Paul, and V2 Tobacco.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is changing consumption trends in global tobacco market. The global tobacco market is witnessing a significant shift in consumption trends, quite noticeably away from cigarettes. Smoking bans, rising health concerns, and stringent government regulations against cigarettes have affected the global tobacco market.”
According to the report, one driver in the market is increasing launch of products containing innovative flavors. In the last five years, the global snus market has seen a surge in new product launches, which have innovative flavors. To defend its strong position of being a premium player in the Swedish snus market, Swedish Match reinforced new branding and quality measures through different product line extensions in 2015.
Further, the report states that one challenge in the market is increasing competition from other smokeless tobacco products. The global snus industry is quite young compared to other smokeless tobacco product industries like chewing tobacco, moist snuff, and vapes. Thus, it is vital for snus manufacturers to include innovative features in their products to increase sales, and to strengthen their market by implementing successful strategies for consumer engagement.
Altria Group (AGI), British American Tobacco (BAT), Imperial Brands, Reynolds American (RAI), and Swedish Match.Other Prominent Vendors in the market are: Arnold Andre, Dharampal Satyapal Group, Gajane Tobacco, Gotlandssnus, Japan Tobacco, MAHAK Group, Manikchand Group, Swisher International Group, Tej Ram Dharam Paul, and V2 Tobacco.
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