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Global Smartwatch Market 2017-2021

Global Smartwatch Market 2017-2021

About Smart Watch

Smartwatches are basically wristwatches with extra functionalities beyond timekeeping. A smartwatch is a discrete window to one's smartphone. It has its own smart apps, games, and entertainment apps, along with enhanced features of making calls, messaging, and receiving notifications. Smartwatches have integrated the OS, and different smartwatches have different OSs such as Tizen from Samsung, Android Wear from Google, and WatchOS3 from Apple.

Technavio’s analysts forecast the global smart watch market to grow at a CAGR of 16.42% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global smart watch market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Smart Watch Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Apple
  • Samsung Group
  • Lenovo Group
  • Garmin
  • Pebble Technology
  • Fitbit
Other prominent vendors
  • ASUSTeK Computer
  • Fossil Group
  • Huawei Technologies
  • LG Electronics
  • Motorola Mobility
  • Omate
  • Polar Electro
  • Razer
  • Sony
  • Xiaomi
Market driver
  • Increasing use of smartwatches for notifications
  • For a full, detailed list, view our report
Market challenge
  • Lack of awareness about potential use of smartwatches
  • For a full, detailed list, view our report
Market trend
  • Rising integration of entertainment apps
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Smart Watch Market 2017-2021

Technavio recognizes the following companies as the key players in the global smart watch market: apple, Samsung Group, Lenovo Group, Garmin, Pebble Technology, and Fitbit.

Other Prominent Vendors in the market are: ASUSTeK Computer, Fossil Group, Huawei Technologies, LG Electronics, Motorola Mobility, Omate, Polar Electro, Razer, Sony, and Xiaomi.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising integration of entertainment apps. Smartwatches are highly in use as they allow quick and efficient communications. The entertainment apps section is one of the most popular sections of the smartwatch market.”

According to the report, one driver in the market is increasing use of smartwatches for notifications. Several companies are manufacturing smartwatches that can provide notifications, apps, and several other features right at the wrists of users. Several smartwatch manufacturers include traditional companies such as Fossil and TAG Heuer, leading smartwatch companies like Apple and Samsung, as well as startups like Martian.

Further, the report states that one challenge in the market is lack of awareness about potential use of smartwatches. Lack of consumer understanding on the benefits of using a smartwatch is contributing to the poor sales of smartwatches. Manufacturers, such as Samsung, Apple, LG, and Motorola, are investing in advertising and marketing to increase the awareness among customers about the smartphone features.

apple, Samsung Group, Lenovo Group, Garmin, Pebble Technology, Fitbit, ASUSTeK Computer, Fossil Group, Huawei Technologies, LG Electronics, Motorola Mobility, Omate, Polar Electro, Razer, Sony, and Xiaomi.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global smartwatch market: Overview
    • Market size and forecast
      • Table Global smartwatch market 2016-2021 (millions of units)
      • Table Global smartwatch market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by operating system
    • Global smartwatch market by operating system
      • Table Global smartwatch market by operating system 2016-2021 (millions of units)
    • Global smartwatch market by watchOS
      • Table Global smartwatch market by watchOS 2016-2021 (millions of units)
    • Global smartwatch market by Tizen
      • Table Global smartwatch market by Tizen 2016-2021 (millions of units)
    • Global smartwatch market by Android Wear
      • Table Global smartwatch market by Android Wear 2016-2021 (millions of units)
    • Global smartwatch market by others
      • Table Global smartwatch market by others 2016-2021 (millions of units)
  • Market segmentation by connectivity
    • Global smartwatch market by connectivity
      • Table Global smartwatch market by connectivity 2016-2021 (% share)
    • Global smartwatch market by Bluetooth
      • Table Global smartwatch market by Bluetooth 2016-2021 (millions of units)
    • Global smartwatch market by Wi-Fi
      • Table Global smartwatch market by Wi-Fi 2016-2021 (millions of units)
    • Global smartwatch market by NFC
      • Table Global smartwatch market by NFC 2016-2021 (millions of units)
    • Global smartwatch market by cellular networks
      • Table Global smartwatch market by cellular networks 2016-2021 (millions of units)
  • Market segmentation by compatibility
    • Global smartwatch market by compatibility
      • Table Global smartwatch market by compatibility 2016-2021 (millions of units)
    • Global smartwatch market by iOS
      • Table Smartwatches with iOS compatibility
      • Table Global smartwatch market by iOS 2016-2021 (millions of units)
    • Global smartwatch market by Android
      • Table Smartwatches with Android compatibility
      • Table Global smartwatch market by Android 2016-2021 (millions of units)
    • Global smartwatch market by others
      • Table Global smartwatch market by others 2016-2021 (millions of units)
  • Market segmentation by type
    • Global smartwatch market by type
      • Table Global smartwatch market by type 2016-2021 (millions of units)
    • Global standalone smartwatch market
      • Table Global standalone smartwatch market 2016-2021 (millions of units)
    • Global integrated smartwatch market
      • Table Global integrated smartwatch market 2016-2021 (millions of units)
  • Geographical segmentation
    • Global smartwatch market by geography
      • Table Global smartwatch market by geography 2016-2021 (% share of revenue)
    • Smartwatch market in Americas
      • Table Smartwatch market in Americas 2016-2021 (millions of units)
      • Table Smartwatch market in Americas 2016-2021 ($ billions)
    • Smartwatch market in APAC
      • Table Smartwatch market in APAC 2016-2021 (millions of units)
      • Table Smartwatch market in APAC 2016-2021 ($ billions)
    • Smartwatch market in EMEA
      • Table Smartwatch market in EMEA 2016-2021 (millions of units)
      • Table Smartwatch market in EMEA 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Declining ASP of smartwatches
    • Increasing use of connecting devices
    • Rising integration of entertainment apps
    • Increasing integration of haptics technology in smartwatches
    • Increasing introduction of luxury smartwatches
    • Growing introduction of smartwatches for children
  • Vendor landscape
    • Competitive scenario
      • Table Key leading vendors 2016 (shipment share)
      • Table Key leading vendors 2016 (revenue share)
    • Apple
      • Table Apple: Product categories
      • Table Apple: Key highlights
    • Samsung Group
      • Table Samsung: Product overview
    • Lenovo Group
      • Table Lenovo: Product overview
    • Garmin
    • Pebble Technology
      • Table Pebble: Recent developments
    • Fitbit
      • Table Fitbit: Recent developments
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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