Global Smartphone Market 2023-2027

Global Smartphone Market 2023-2027

Technavio has been monitoring the smartphone market and is forecast to grow by 226.17 mn units during 2022-2027, accelerating at a CAGR of 3.44% during the forecast period. Our report on the smartphone market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing adoption of ai in smartphones, increasing adoption of premium smartphones in emerging countries, and adoption of bezel-less screens.

Technavio's smartphone market is segmented as below:

By Price Range

  • Between $150-$800
  • Less than $150
  • Greater than $800
By Technology
  • Android
  • iOS
  • Others
By Screen Size
  • Between 5-6 inches
  • Greater than 6 inches
  • Less than 5 inches
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • Middle East and Africa
  • South America
This study identifies the emergence of sensor fusion technology as one of the prime reasons driving the smartphone market growth during the next few years. Also, the introduction of 5G technology and increasing online purchases of smartphones will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the smartphone market covers the following areas:
  • Smartphone market sizing
  • Smartphone market forecast
  • Smartphone market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartphone market vendors that include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., ZTE Corp., and Huawei Technologies Co. Ltd. Also, the smartphone market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Price Range
      • Table Executive Summary – Chart on Market Segmentation by Technology
      • Table Executive Summary – Chart on Market Segmentation by Screen Size
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Global - Market size and forecast 2022-2027 (million units)
      • Table Chart on Global Market- Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market- Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global smartphone market 2017 - 2021
      • Table Historic Market Size – Data table on global smartphone market 2017 - 2021 (million units)
    • Price range Segment Analysis 2017 - 2021
      • Table Historic Market Size – Price range Segment 2017 - 2021 (million units)
    • Technology Segment Analysis 2017 - 2021
      • Table Historic Market Size – Technology Segment 2017 - 2021 (million units)
    • Screen size Segment Analysis 2017 - 2021
      • Table Historic Market Size – Screen size Segment 2017 - 2021 (million units)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 (million units)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 (million units)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Price Range
    • Market segments
      • Table Chart on Price Range - Market share 2022-2027 (%)
      • Table Data Table on Price Range - Market share 2022-2027 (%)
    • Comparison by Price Range
      • Table Chart on Comparison by Price Range
      • Table Data Table on Comparison by Price Range
    • Between $150-$800 - Market size and forecast 2022- 2027
      • Table Chart on Between $150-$800 - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Between $150-$800 - Market size and forecast 2022-2027 (million units)
      • Table Chart on Between $150-$800 - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Between $150-$800 - Year-over-year growth 2022-2027 (%)
    • Less than $150 - Market size and forecast 2022-2027
      • Table Chart on Less than $150 - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Less than $150 - Market size and forecast 2022-2027 (million units)
      • Table Chart on Less than $150 - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Less than $150 - Year-over-year growth 2022-2027 (%)
    • Greater than $800 - Market size and forecast 2022-2027
      • Table Chart on Greater than $800 - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Greater than $800 - Market size and forecast 2022-2027 (million units)
      • Table Chart on Greater than $800 - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Greater than $800 - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Price Range
      • Table Market opportunity by Price Range (million units)
      • Table Data Table on Market opportunity by Price Range (million units)
  • Market Segmentation by Technology
    • Market segments
      • Table Chart on Technology - Market share 2022-2027 (%)
      • Table Data Table on Technology - Market share 2022-2027 (%)
    • Comparison by Technology
      • Table Chart on Comparison by Technology
      • Table Data Table on Comparison by Technology
    • Android - Market size and forecast 2022-2027
      • Table Chart on Android - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Android - Market size and forecast 2022-2027 (million units)
      • Table Chart on Android - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Android - Year-over-year growth 2022-2027 (%)
    • IOS - Market size and forecast 2022-2027
      • Table Chart on IOS - Market size and forecast 2022-2027 (million units)
      • Table Data Table on IOS - Market size and forecast 2022-2027 (million units)
      • Table Chart on IOS - Year-over-year growth 2022-2027 (%)
      • Table Data Table on IOS - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Others - Market size and forecast 2022-2027 (million units)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology (million units)
      • Table Data Table on Market opportunity by Technology (million units)
  • Market Segmentation by Screen Size
    • Market segments
      • Table Chart on Screen Size - Market share 2022-2027 (%)
      • Table Data Table on Screen Size - Market share 2022-2027 (%)
    • Comparison by Screen Size
      • Table Chart on Comparison by Screen Size
      • Table Data Table on Comparison by Screen Size
    • Between 5-6 inches - Market size and forecast 2022- 2027
      • Table Chart on Between 5-6 inches - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Between 5-6 inches - Market size and forecast 2022-2027 (million units)
      • Table Chart on Between 5-6 inches - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Between 5-6 inches - Year-over-year growth 2022-2027 (%)
    • Greater than 6 inches - Market size and forecast 2022- 2027
      • Table Chart on Greater than 6 inches - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Greater than 6 inches - Market size and forecast 2022-2027 (million units)
      • Table Chart on Greater than 6 inches - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Greater than 6 inches - Year-over-year growth 2022-2027 (%)
    • Less than 5 inches - Market size and forecast 2022-2027
      • Table Chart on Less than 5 inches - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Less than 5 inches - Market size and forecast 2022-2027 (million units)
      • Table Chart on Less than 5 inches - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Less than 5 inches - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Screen Size
      • Table Market opportunity by Screen Size (million units)
      • Table Data Table on Market opportunity by Screen Size (million units)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 (million units)
      • Table Data Table on APAC - Market size and forecast 2022-2027 (million units)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Europe - Market size and forecast 2022-2027 (million units)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 (million units)
      • Table Data Table on North America - Market size and forecast 2022-2027 (million units)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 (million units)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 (million units)
      • Table Data Table on South America - Market size and forecast 2022-2027 (million units)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 (million units)
      • Table Data Table on China - Market size and forecast 2022-2027 (million units)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 (million units)
      • Table Data Table on US - Market size and forecast 2022-2027 (million units)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • India - Market size and forecast 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 (million units)
      • Table Data Table on India - Market size and forecast 2022-2027 (million units)
      • Table Chart on India - Year-over-year growth 2022-2027 (%)
      • Table Data Table on India - Year-over-year growth 2022-2027 (%)
    • Brazil - Market size and forecast 2022-2027
      • Table Chart on Brazil - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Brazil - Market size and forecast 2022-2027 (million units)
      • Table Chart on Brazil - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Brazil - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 (million units)
      • Table Data Table on Germany - Market size and forecast 2022-2027 (million units)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography (million units)
      • Table Market opportunity by geography (million units) - Volume
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing adoption of AI in smartphones
      • Increasing adoption of premium smartphones in emerging countries
      • Adoption of bezel-less screens
    • Market challenges
      • Ongoing trade wars affecting smartphone sales
      • Concerns associated with security and privacy
      • Increasing replacement cycle of smartphones
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Emergence of sensor fusion technology
      • Introduction of 5G technology
      • Increasing online purchases of smartphones
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • ASUSTeK Computer Inc.
      • Table ASUSTeK Computer Inc. - Overview
      • Table ASUSTeK Computer Inc. - Product / Service
      • Table ASUSTeK Computer Inc. - Key news
      • Table ASUSTeK Computer Inc. - Key offerings
    • Guangdong OPPO Mobile Telecommunications Corp. Ltd.
      • Table Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Overview
      • Table Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Product / Service
      • Table Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Key offerings
    • Honor Device Co. Ltd.
      • Table Honor Device Co. Ltd. - Overview
      • Table Honor Device Co. Ltd. - Product / Service
      • Table Honor Device Co. Ltd. - Key offerings
    • HTC Corp.
      • Table HTC Corp. - Overview
      • Table HTC Corp. - Product / Service
      • Table HTC Corp. - Key offerings
    • Huawei Technologies Co. Ltd.
      • Table Huawei Technologies Co. Ltd. - Overview
      • Table Huawei Technologies Co. Ltd. - Business segments
      • Table Huawei Technologies Co. Ltd. - Key news
      • Table Huawei Technologies Co. Ltd. - Key offerings
      • Table Huawei Technologies Co. Ltd. - Segment focus
    • Lenovo Group Ltd.
      • Table Lenovo Group Ltd. - Overview
      • Table Lenovo Group Ltd. - Business segments
      • Table Lenovo Group Ltd. - Key offerings
      • Table Lenovo Group Ltd. - Segment focus
    • LG Corp.
      • Table LG Corp. - Overview
      • Table LG Corp. - Business segments
      • Table LG Corp. - Key offerings
      • Table LG Corp. - Segment focus
    • Micromax Informatics Ltd.
      • Table Micromax Informatics Ltd. - Overview
      • Table Micromax Informatics Ltd. - Product / Service
      • Table Micromax Informatics Ltd. - Key offerings
    • Nokia Corp.
      • Table Nokia Corp. - Overview
      • Table Nokia Corp. - Business segments
      • Table Nokia Corp. - Key offerings
      • Table Nokia Corp. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
    • TCL Electronics Holdings Ltd.
      • Table TCL Electronics Holdings Ltd. - Overview
      • Table TCL Electronics Holdings Ltd. - Business segments
      • Table TCL Electronics Holdings Ltd. - Key news
      • Table TCL Electronics Holdings Ltd. - Key offerings
      • Table TCL Electronics Holdings Ltd. - Segment focus
    • Xiaomi Communications Co. Ltd.
      • Table Xiaomi Communications Co. Ltd. - Overview
      • Table Xiaomi Communications Co. Ltd. - Business segments
      • Table Xiaomi Communications Co. Ltd. - Key news
      • Table Xiaomi Communications Co. Ltd. - Key offerings
      • Table Xiaomi Communications Co. Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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