Global Smartphone Market 2021-2025

Global Smartphone Market 2021-2025

Technavio has been monitoring the smartphone market and it is poised to grow by 464.20 mn units during 2021-2025 progressing at a CAGR of 6% during the forecast period. Our report on smartphone market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing adoption of AI in smartphones, increasing adoption of premium smartphones in emerging countries. In addition, growing adoption of AI in smartphones is anticipated to boost the growth of the market as well.

The smartphone market analysis includes technology segment and geographical landscapes.

Technavio's smartphone market is segmented as below:

By Technology

  • Android
  • iOS
  • Others
By Geographical Landscapes
  • APAC
  • Europe
  • North America
  • MEA
  • South America
This study identifies the increasing investments in global smartphone market as one of the prime reasons driving the smartphone market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our smartphone market covers the following areas:
  • Smartphone market sizing
  • Smartphone market forecast
  • Smartphone market industry analysis"
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartphone market vendors that include Alphabet Inc., Apple Inc., BBK Electronics Corp. Ltd., HTC Corp., Huawei Investment & Holding Co. Ltd., LG Electronics Inc., Nokia Corp., Samsung Electronics Co. Ltd., Sony Corp., and ZTE Corp.. Also, the smartphone market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Technology hardware, storage, and peripherals market
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • After-sales services
      • Support activities
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
      • Table Global - Market size and forecast 2020 - 2025 (million units)
      • Table Global market: Year-over-year growth 2020 - 2025 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2020 & 2025
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2020
  • Market Segmentation by Technology
    • Market segments
      • Table Technology - Market share 2020-2025 (%)
    • Comparison by Technology
      • Table Comparison by Technology
    • Android - Market size and forecast 2020-2025
      • Table Android - Market size and forecast 2020-2025 (million units)
      • Table Android - Year-over-year growth 2020-2025 (%)
    • iOS - Market size and forecast 2020-2025
      • Table iOS - Market size and forecast 2020-2025 (million units)
      • Table iOS - Year-over-year growth 2020-2025 (%)
    • Others - Market size and forecast 2020-2025
      • Table Others - Market size and forecast 2020-2025 (million units)
      • Table Others - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology
  • Market Segmentation by Price Range
    • Market segments
      • Table Price range - Market share 2020-2025 (%)
    • Comparison by Price range
      • Table Comparison by Price range
    • Between $150-$800 - Market size and forecast 2020-2025
      • Table Between $150-$800 - Market size and forecast 2020-2025 (million units)
      • Table Between $150-$800 - Year-over-year growth 2020-2025 (%)
    • Less than $150 - Market size and forecast 2020- 2025
      • Table Less than $150 - Market size and forecast 2020-2025 (million units)
      • Table Less than $150 - Year-over-year growth 2020-2025 (%)
    • Greater than $800 - Market size and forecast 2020-2025
      • Table Greater than $800 - Market size and forecast 2020-2025 (million units)
      • Table Greater than $800 - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Price range
      • Table Market opportunity by Price range
  • Market Segmentation by Screen Size
    • Market segments
      • Table Screen Size - Market share 2020-2025 (%)
    • Comparison by Screen Size
      • Table Comparison by Screen Size
    • Between 5-6 inches - Market size and forecast 2020-2025
      • Table Between 5-6 inches - Market size and forecast 2020-2025 (million units)
      • Table Between 5-6 inches - Year-over-year growth 2020-2025 (%)
    • Greater than 6 inches - Market size and forecast 2020-2025
      • Table Greater than 6 inches - Market size and forecast 2020-2025 (million units)
      • Table Greater than 6 inches - Year-over-year growth 2020-2025 (%)
    • Less than 5 inches - Market size and forecast 2020-2025
      • Table Less than 5 inches - Market size and forecast 2020-2025 (million units)
      • Table Less than 5 inches - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Screen Size
      • Table Market opportunity by Screen Size
  • Customer landscape
    • Overview
      • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2020-2025 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2020-2025
      • Table APAC - Market size and forecast 2020-2025 (million units)
      • Table APAC - Year-over-year growth 2020-2025 (%)
    • Europe - Market size and forecast 2020-2025
      • Table Europe - Market size and forecast 2020-2025 (million units)
      • Table Europe - Year-over-year growth 2020-2025 (%)
    • North America - Market size and forecast 2020- 2025
      • Table North America - Market size and forecast 2020-2025 (million units)
      • Table North America - Year-over-year growth 2020-2025 (%)
    • MEA - Market size and forecast 2020-2025
      • Table MEA - Market size and forecast 2020-2025 (million units)
      • Table MEA - Year-over-year growth 2020-2025 (%)
    • South America - Market size and forecast 2020- 2025
      • Table South America - Market size and forecast 2020-2025 (million units)
      • Table South America - Year-over-year growth 2020-2025 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography (million units)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing adoption of AI in smartphones
      • Increasing adoption of premium smartphones in emerging countries
      • Increasing investments in global smartphone market
    • Market challenges
      • Ongoing trade wars
      • Concerns associated with security and privacy
      • Increasing replacement cycle of smartphones
        • Table Impact of drivers and challenges
    • Market trends
      • Technological advances
      • Consumers' shift to online purchases
      • Introduction of 5G technology
  • Vendor Landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • BBK Electronics Corp. Ltd.
      • Table BBK Electronics Corp. Ltd. - Overview
      • Table BBK Electronics Corp. Ltd. - Product and service
      • Table BBK Electronics Corp. Ltd. - Key news
      • Table BBK Electronics Corp. Ltd. - Key offerings
    • HTC Corp.
      • Table HTC Corp. - Overview
      • Table HTC Corp. - Business segments
      • Table HTC Corp. - Key news
      • Table HTC Corp. - Key offerings
    • Huawei Investment & Holding Co. Ltd.
      • Table Huawei Investment & Holding Co. Ltd. - Overview
      • Table Huawei Investment & Holding Co. Ltd. - Business segments
      • Table Huawei Investment & Holding Co. Ltd. - Key news
      • Table Huawei Investment & Holding Co. Ltd. - Key offerings
      • Table Huawei Investment & Holding Co. Ltd. - Segment focus
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Overview
      • Table LG Electronics Inc. - Business segments
      • Table LG Electronics Inc. - Key news
      • Table LG Electronics Inc. - Key offerings
      • Table LG Electronics Inc. - Segment focus
    • Nokia Corp.
      • Table Nokia Corp. - Overview
      • Table Nokia Corp. - Business segments
      • Table Nokia Corp. - Key news
      • Table Nokia Corp. - Key offerings
      • Table Nokia Corp. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sony Corp.
      • Table Sony Corp. - Overview
      • Table Sony Corp. - Business segments
      • Table Sony Corp. - Key news
      • Table Sony Corp. - Key offerings
      • Table Sony Corp. - Segment focus
    • ZTE Corp.
      • Table ZTE Corp. - Overview
      • Table ZTE Corp. - Business segments
      • Table ZTE Corp. - Key news
      • Table ZTE Corp. - Key offerings
      • Table ZTE Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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