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Global Smartphone Market 2017-2021

Global Smartphone Market 2017-2021

About Smartphone

Smartphones have become a basic necessity and an integral part of the lives of almost all individuals worldwide. A smartphone is a mobile phone that functions like a computer. It typically has a touchscreen interface, Internet access, and an OS that can run application software or apps that are integrated with other devices and sensors to provide users information on a real-time basis. Smartphones can be used to perform applications, including making calls, instant messaging, taking pictures and videos, browsing the Internet, carrying out financial transactions, creating presentations, and analyzing data. Almost 10 years ago, performing these functions without a computer were considered impossible.

Technavio’s analysts forecast the global smartphone market to grow at a CAGR of 6.04% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global smartphone market for 2017-2021. To calculate the market size, the report considers the shipments, sales, volume, and value..

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Smartphone Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Apple
  • Samsung
  • Huawei
  • OPPO
  • Vivo
  • Xiaomi
  • Lenovo
  • LG Electronics
  • Sony
  • ZTE
Other prominent vendors
  • ASUSTeK Computer
  • BlackBerry
  • Gionee Communication Equipment
  • Google
  • Micromax
  • Microsoft
  • Nokia
  • OnePlus
  • Panasonic
Market driver
  • Rising income levels and increasing consumer spending in emerging markets
  • For a full, detailed list, view our report
Market challenge
  • Developed countries reaching market saturation
  • For a full, detailed list, view our report
Market trend
  • Upcoming possibilities with 5G
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Smartphone Market 2017-2021

Technavio recognizes the following companies as the key players in the global smartphone market: Apple,

Samsung, Huawei, OPPO, Vivo, Xiaomi, Lenovo, LG Electronics, Sony, and ZTE.

Other Prominent Vendors in the market are: ASUSTeK Computer, BlackBerry, Gionee Communication Equipment, Google, Micromax, Microsoft, Nokia, OnePlus, and Panasonic.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Upcoming possibilities with 5G. While the launch of 5G is 3-4 years away, 5G is being viewed by smartphone vendors as the technology that will get more people to use the Internet for daily tasks. 5G will be capable of delivering up to 100 times the speed customers are currently getting with 4G LTE, which is up to 1 Gbps in an ideal situation. It will also be capable of accommodating many more devices that are expected to connect to networks due to the expansion of the Internet of things. Accordingly, smartphone manufacturers have started conducting research on the network technology and are preparing phones for 2020, when 5G is expected to debut”

According to the report, one of the major drivers for this market is Rising income levels and increasing consumer spending in emerging markets. The smartphone market is facing saturation in developed countries. Thus, the growth in the smartphone market will be driven by emerging countries, such as India, Indonesia, the Philippines, and Vietnam. These countries are experiencing an economic boom, which is leading to a rise in the per capita income. Consumers' income levels are increasing, and smartphones are becoming more affordable because of the entry and penetration of low-cost Chinese alternatives, such as OPPO, Vivo, and Xiaomi. These factors in emerging markets are expected to drive the growth of the smartphone market. Vendors are expected to see an increase in shipments in these countries.

Further, the report states that one of the major factors hindering the growth of this market is Developed countries reaching market saturation. The smartphone market has been witnessing a slowdown in the recent years. Developed countries such as the US and the UK, which were the biggest markets for smartphones, are now coming to a steady halt as the pool of first-time buyers is shrinking rapidly, and sales are now primarily coming from phone upgrades. With only incremental improvements in each new generation of phones, it is becoming difficult to convince smartphone owners to shift to new models.

Companies Mentioned

Apple, Samsung, Huawei, OPPO, Vivo, Xiaomi, Lenovo, LG Electronics, Sony, ZTE, ASUSTeK Computer, BlackBerry, Gionee Communication Equipment, Google, Micromax, Microsoft, Nokia, OnePlus, and Panasonic.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global smartphone market: Overview
    • Market size and forecast
      • Table Global smartphone market 2016-2021 ($ billions)
      • Table Global smartphone market 2016-2021 (millions of units)
      • Table Smartphone technology upgrades
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by price
    • Global smartphone market by price
      • Table Global smartphone market by price 2016 (% share)
      • Table Global smartphone market by price 2016-2021 (% share)
      • Table Global shipment of smartphones by technology based on price 2016
    • Global smartphone market by $200-$500 segment
      • Table Global smartphone market by $200-$500 segment 2016-2021 (millions of units)
    • Global smartphone market by less than $200 segment
      • Table Global smartphone market by less than $200 segment 2016-2021 (millions of units)
      • Table Android One pilot models 2014
    • Global smartphone market by greater than $500 segment
      • Table Global smartphone market by greater than $500 segment 2016-2021 (millions of units)
  • Market segmentation by technology
    • Global smartphone market by technology
      • Table Global smartphone market by technology 2016 (% share)
      • Table Global smartphone market by technology 2016-2021 (% share by shipments)
    • Global smartphone market by Android technology
      • Table Global smartphone market by Android technology 2016-2021 (millions of units)
    • Global smartphone market by iOS technology
      • Table Global smartphone market by iOS technology 2016-2021 (millions of units)
    • Global smartphone market by Windows Phone technology
      • Table Global smartphone market by Windows Phone technology 2016-2021 (millions of units)
  • Market segmentation by screen size
    • Global smartphone market by screen size
      • Table Global smartphone market by screen size 2016 (% share)
      • Table Global smartphone market by screen size 2016-2021 (% share)
    • Global smartphone market by less than 4.5 inches
      • Table Global smartphone market by less than 4.5 inches 2016-2021 (millions of units)
    • Global smartphone market by greater than 5 inches
      • Table Global smartphone market by greater than 5 inches 2016-2021 (millions of units)
    • Global smartphone market by 4.5-5 inches
      • Table Global smartphone market by 4.5-5 inches 2016-2021 (millions of units)
  • Geographical segmentation
    • Global smartphone market by geography
      • Table Global smartphone market by geography 2016-2021 (% share)
    • Smartphone market in APAC
      • Table Smartphone market in APAC 2016-2021 ($ billions)
    • Smartphone market in Americas
      • Table Smartphone market in Americas 2016-2021 ($ billions)
    • Smartphone market in EMEA
      • Table Smartphone market in EMEA 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Smartphone shipments in saturated target markets 2012-2016 (millions of units)
  • Market trends
    • Upcoming possibilities with 5G
    • Increased adoption of cloud technology
    • Smartphone vendors are following Apple and its strategies
    • Introduction of bezel-less displays in smartphones
    • Celebrity endorsements in developing countries
    • Cameras becoming the most important feature in smartphones
    • Introduction of smartphones supporting VR technology
  • Vendor landscape
    • Competitive scenario
      • Table Global smartphone market: Competitive scenario 2016 (% revenue share)
      • Table Global smartphone market: Competitive scenario 2016 (% shipment share)
      • Table Shipments of leading players 2012-2016 (millions of units)
    • Other prominent vendors
      • Table Other prominent vendors
  • Key vendor analysis
    • Apple
    • Samsung
    • Huawei
    • OPPO
    • Vivo
    • Xiaomi
    • Lenovo
    • LG Electronics
  • Appendix
    • Sony
    • ZTE
    • List of abbreviations
  • Explore Technavio

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