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Global Smart Wearable Fitness and Sports Devices and Services Market 2016-2020

About Smart Wearable Fitness and Sports Devices

Smart wearable fitness and sports devices are portable devices that can be fastened to the body of a user to monitor real-time fitness, heart rate, sleep statistics, calorie control, and provide valuable health insights. The mechanism of smart wearable devices is similar to smartphones and tablets. These devices are used in various sports such as golf, football, basketball, tennis, skiing, and snowboarding. A smart wearable device can be easily synchronized with smartphones and tablets of users to enhance accessibility.

Technavio’s analysts forecast the global smart wearable fitness and sports devices and services market to grow at a CAGR of 25.22% and 38.35% respectively during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global smart wearable fitness and sports devices and services market for 2016-2020. To calculate the market size, the report considers the smart wearable fitness and sports devices and generated by telecommunication operators in the smart wearable services market.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Smart Wearable Fitness and Sports Devices and Services Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adidas
  • Apple
  • Fitbit
  • Garmin
  • Jawbone
  • Nike
  • Samsung
  • Sony
  • AT&T
  • EE
  • Sprint
  • Telefónica
Other prominent vendors
  • 270 Vision
  • 4iiii Innovations
  • Agent
  • Bia Sport
  • Bragi
  • BTS Bioengineering
  • Buhel
  • Carre Technologies
  • Cool Shirt Systems
  • Dreamtrap Commercials
  • Epson America
  • Finis
  • Free Wavz
  • Geopalz
  • Gesture Logic
  • Glofaster
  • Jaybird
  • Ki Life Solutions
  • Microsoft
  • Mio
  • Moticon
  • Mushroom Labs
  • Myontec
  • Notch
  • O-Synce
  • Polar
  • Push Design Solutions
  • Qardio
  • Sentimoto
  • Shot Tracker
  • Suunto Ambit
  • Sync
  • Tlink
  • Wearit
  • Weartrons Labs
  • Wellograph
  • Xensr
  • Xybermind
Market driver
  • Strategic initiatives taken by smart wearable providers
  • For a full, detailed list, view our report
Market challenge
  • High power consumption of devices
  • For a full, detailed list, view our report
Market trend
  • Increased use of wearable devices in sports analytics
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Smart Wearable Fitness and Sports Devices and Services Market 2016-2020

Technavio recognizes the following companies as the key players in the global smart wearable fitness and sports devices and services market: Adidas, Apple, Fitbit, Garmin, Jawbone, Nike, Samsung, Sony, AT&T, EE, Sprint, and Telefónica.

Other Prominent Vendors in the market are: 270 Vision, 4iiii Innovations, Agent, Bia Sport, Bragi, BTS Bioengineering, Buhel, Carre Technologies, Cool Shirt Systems, Dreamtrap Commercials, Epson America, Finis, Free Wavz, Geopalz, Gesture Logic, Glofaster, Jaybird, Ki Life Solutions, Microsoft, Mio, Moticon, Mushroom Labs, Myontec, Notch, O-Synce, Polar, Push Design Solutions, Qardio, Sentimoto, Shot Tracker, Suunto Ambit, Sync, Tlink, Wearit, Weartrons Labs, Wellograph, Xensr, and Xybermind.

Commenting on the report, an analyst from Technavio’s team said: “Use of augmented reality technology will be a key trend for market growth. The augmented reality technology has taken smart wearable devices to a new level by allowing users to view the real, physical environment live, directly, or indirectly by means of computer-generated sensors. This technology projects images in high resolution and allows users to manipulate 3D objects. Sportspersons can use augmented reality technology to monitor and analyze their game. They can decide their fitness activities based on the performance results obtained. The use of augmented reality technology in smart wearable devices is an emerging trend that is likely to drive the growth of the smart wearable fitness and sports devices and services market during the forecast period.”

According to the report, growing emphasis on healthy lifestyle will be a key driver for market growth. The increased health awareness among people is reflected in the rapid growth in the demand for hygienic and nutritious food, gym memberships, and diet programs, and in the use of mobile health applications. The rise of obesity and related health disorders like diabetes, joint problems, high blood pressure, high cholesterol, cancer, gall bladder problems, breathing difficulties, and coronary artery diseases have led to an increased need for the adoption of a healthy lifestyle. People are using various connected wearable health and fitness devices like fitness bands and sports equipment to track and control their health to reduce the risk of diseases.

Further, the report states that high power consumption of devices will be a challenge for the market. Most of the wearable sports and fitness devices function on GPS, wireless networks, and M2M (machine-to-machine) technology. The battery life of the fitness devices is very low because the power consumption of the technologies used in these devices is very high. This high power consumption starkly affects the duration of usage. The lifespan of Google Glass battery, for instance, is 4-8 hours while in intensive usage. Therefore, high power consumption coupled with low battery life will reduce the demand for smart wearable devices.

Companies Mentioned

Adidas, Apple, Fitbit, Garmin, Jawbone, Nike, Samsung, Sony, AT&T, EE, Sprint, Telefónica, 270 Vision, 4iiii Innovations, Agent, Bia Sport, Bragi, BTS Bioengineering, Buhel, Carre Technologies, Cool Shirt Systems, Dreamtrap Commercials, Epson America, Finis, Free Wavz, Geopalz, Gesture Logic, Glofaster, Jaybird, Ki Life Solutions, Microsoft, Mio, Moticon, Mushroom Labs, Myontec, Notch, O-Synce, Polar, Push Design Solutions, Qardio, Sentimoto, Shot Tracker, Suunto Ambit, Sync, Tlink, Wearit, Weartrons Labs, Wellograph, Xensr, Xybermind.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
      • Table Service offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global smart wearable fitness and sports devices and services: Market overview
      • Table History of wearable devices market
      • Table Value chain of smart wearables
    • Market size and forecast: Devices
      • Table Global smart wearable fitness and sports devices market 2015-2020 ($ billions)
      • Table ASP of smart wearable fitness and sports devices ($)
      • Table Shipment of smart wearable fitness and sports devices (millions)
    • Market size and forecast: Services
      • Table Global smart wearable fitness and sports services market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Global smart wearable fitness and sports devices market by application
      • Table Global smart wearable fitness and sports devices market by application 2015 (%)
      • Table Global smart wearable fitness and sports devices market by application 2015-2020 ($ billions)
    • Smart wearable fitness devices
      • Table Global smart wearable fitness and sports devices market by smart wearable fitness devices 2015-2020 ($ billions)
    • Smart wearable sports devices
      • Table Global smart wearable fitness and sports devices market by smart wearable sports devices 2015-2020 ($ billions)
  • Geographical segmentation
    • Global smart wearable fitness and sports services market by geography
      • Table Global smart wearable fitness and sports services market by geography 2015 (%)
      • Table Global smart wearable fitness and sports services market by geography 2015-2020 ($ billions)
    • North America
      • Table Smart wearable fitness and sports services market in North America 2015-2019 ($ billions)
    • Western Europe
      • Table Smart wearable fitness and sports services market in Western Europe 2015-2019 ($ billions)
    • APAC and ROW
      • Table Smart wearable fitness and sports services market in APAC and ROW 2015-2019 ($ millions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table M&A
  • Key vendor analysis (Products)
    • Adidas
      • Table Products
    • Apple
      • Table Products
    • Fitbit
      • Table Product category
    • Garmin
      • Table Products
    • Jawbone
      • Table Products
    • Nike
      • Table Products
    • Samsung
      • Table Products
    • Sony
      • Table Products
  • Key vendor analysis: Services
    • AT&T
    • EE
    • Sprint
    • Telefónica
    • Emerging vendors
      • Table Emerging vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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