Global Smart Toys Market 2022-2026

Global Smart Toys Market 2022-2026

Technavio has been monitoring the smart toys market and it is poised to grow by $ 4.27 bn during 2022-2026, decelerating at a CAGR of 11.5% during the forecast period. Our report on the smart toys market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the adoption of STEM toys for children's skills enhancement, rising awareness for character-based smart toys, and increasing personal disposable income and rising middle-class population.

The smart toys market analysis includes technology and distribution channel segments and geographic landscape.

Technavio's smart toys market is segmented as below:

By Technology

  • Wi-Fi
  • Bluetooth
  • Others
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the emergence of 3D printing as one of the prime reasons driving the smart toys market growth during the next few years. Also, the advent of battery-free smart toys and the use of AR in toys will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on smart toys market covers the following areas:
  • Smart toys market sizing
  • Smart toys market forecast
  • Smart toys market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart toys market vendors that include Activision Blizzard Inc., Digital Dream Labs, Genesis, geobra Brandstatter Stiftung and Co. KG, Hasbro Inc., Innovation First International Inc., LEGO System AS, Makeblock Co. Ltd., Mattel Inc., Miko, Ozobot and Evollve Inc., Primo Toys, Silverlit Toys Manufactory Ltd., Sony Group Corp., Sphero Inc., Spin Master Corp., Ubtech Robotics Inc., VTech Holdings Ltd., WowWee Group Ltd., and ZURU Inc. Also, the smart toys market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Technology
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Technology
    • Market segments
      • Table Chart on Technology - Market share 2021-2026 (%)
      • Table Data Table on Technology - Market share 2021-2026 (%)
    • Comparison by Technology
      • Table Chart on Comparison by Technology
      • Table Data Table on Comparison by Technology
    • Wi-Fi - Market size and forecast 2021-2026
      • Table Chart on Wi-Fi - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Wi-Fi - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Wi-Fi - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Wi-Fi - Year-over-year growth 2021-2026 (%)
    • Bluetooth - Market size and forecast 2021-2026
      • Table Chart on Bluetooth - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Bluetooth - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Bluetooth - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Bluetooth - Year-over-year growth 2021-2026 (%)
      • Others - Market size and forecast 2021-2026
        • Table Chart on Others - Market size and forecast 2021-2026 ($ million)
        • Table Data Table on Others - Market size and forecast 2021-2026 ($ million)
        • Table Chart on Others - Year-over-year growth 2021-2026 (%)
        • Table Data Table on Others - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2021-2026
      • Table Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • Japan - Market size and forecast 2021-2026
      • Table Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Adoption of STEM toys for children's skills enhancement
      • Rising awareness for character-based smart toys
      • Increasing personal disposable income and rising middle-class population
    • Market challenges
      • High availability of substitutes
      • Safety concerns
      • Stringent regulatory compliances
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Emergence of 3D printing
      • Battery-free smart toys
      • Use of AR in toys
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Activision Blizzard Inc.
      • Table Activision Blizzard Inc. - Overview
      • Table Activision Blizzard Inc. - Business segments
      • Table Activision Blizzard Inc. - Key offerings
      • Table Activision Blizzard Inc. - Segment focus
    • Hasbro Inc.
      • Table Hasbro Inc. - Overview
      • Table Hasbro Inc. - Business segments
      • Table Hasbro Inc. - Key news
      • Table Hasbro Inc. - Key offerings
      • Table Hasbro Inc. - Segment focus
    • LEGO System AS
      • Table LEGO System AS - Overview
      • Table LEGO System AS - Product / Service
      • Table LEGO System AS - Key news
      • Table LEGO System AS - Key offerings
    • Makeblock Co. Ltd.
      • Table Makeblock Co. Ltd. - Overview
      • Table Makeblock Co. Ltd. - Product / Service
      • Table Makeblock Co. Ltd. - Key offerings
    • Mattel Inc.
      • Table Mattel Inc. - Overview
      • Table Mattel Inc. - Business segments
      • Table Mattel Inc. - Key news
      • Table Mattel Inc. - Key offerings
      • Table Mattel Inc. - Segment focus
    • Silverlit Toys Manufactory Ltd.
      • Table Silverlit Toys Manufactory Ltd. - Overview
      • Table Silverlit Toys Manufactory Ltd. - Product / Service
      • Table Silverlit Toys Manufactory Ltd. - Key offerings
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
    • Spin Master Corp.
      • Table Spin Master Corp. - Overview
      • Table Spin Master Corp. - Business segments
      • Table Spin Master Corp. - Key offerings
      • Table Spin Master Corp. - Segment focus
    • Ubtech Robotics Inc.
      • Table Ubtech Robotics Inc. - Overview
      • Table Ubtech Robotics Inc. - Product / Service
      • Table Ubtech Robotics Inc. - Key offerings
    • VTech Holdings Ltd.
      • Table VTech Holdings Ltd. - Overview
      • Table VTech Holdings Ltd. - Business segments
      • Table VTech Holdings Ltd. - Key offerings
      • Table VTech Holdings Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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