Global Smart Toys Market 2020-2024

Global Smart Toys Market 2020-2024

Technavio has been monitoring the smart toys market and it is poised to grow by $ 878.60 mn during 2020-2024 progressing at a CAGR of 3% during the forecast period. Our reports on smart toys market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the adoption of STEM toys for children's skills enhancement and increasing personal disposable income and rising middle-class population. In addition, the adoption of STEM toys for children's skills enhancement is anticipated to boost the growth of the market as well.

The smart toys market analysis includes the technology segment and geographical landscapes

Technavio's smart toys market is segmented as below:

By Technology

  • Wi-Fi
  • Bluetooth
  • Others
By Geographical landscapes
  • North America
  • Europe
  • APAC
  • MEA
  • South America
This study identifies the rising awareness for character based smart toys as one of the prime reasons driving the smart toys market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our smart toys market covers the following areas:
  • Smart toys market sizing
  • Smart toys market forecast
  • Smart toys market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart toys market vendors that include Activision Blizzard Inc., Hasbro Inc., LEGO System AS, Makeblock Co. Ltd., Mattel Inc., Silverlit Toys Manufactory Ltd., Sony Corp., Spin Master Corp., Ubtech Robotics Inc., and VTech Holdings Ltd. Also, the smart toys market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis - Leisure products
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Service
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ million)
      • Table Global Smart Toys Market 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Technology
    • Market segments
      • Table Technology - Market share 2019-2024 (%)
    • Comparison by Technology
      • Table Comparison by Technology
    • Wi-Fi - Market size and forecast 2019-2024
      • Table Wi-Fi - Market size and forecast 2019-2024 ($ million)
      • Table Wi-Fi - Market size and forecast 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Wi-Fi - Year-over-year growth 2019-2024 (%)
    • Bluetooth - Market size and forecast 2019-2024
      • Table Bluetooth - Market size and forecast 2019-2024 ($ million)
      • Table Bluetooth - Market size and forecast 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Bluetooth - Year-over-year growth 2019-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ million)
      • Table Others - Market size and forecast 2019-2024 ($ million), exclusive of COVID- 19 impact
      • Table Others - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 ($ million)
      • Table Offline - Market size and forecast 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Offline - Year-over-year growth 2019-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ million)
      • Table Online - Market size and forecast 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Online - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ million)
      • Table North America Smart Toys Market 2019-2024 ($ million), exclusive of COVID- 19 impact
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ million)
      • Table Europe Smart Toys Market 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ million)
      • Table APAC Smart Toys Market 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ million)
      • Table MEA Smart Toys Market 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ million)
      • Table South America Smart Toys Market 2019-2024 ($ million), exclusive of COVID- 19 impact
      • Table South America - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Adoption of STEM toys for children's skills enhancement
      • Rising awareness for character based smart toys
      • Increasing personal disposable income and rising middle-class population
    • Market challenges
      • Privacy and security issues
      • High availability of substitutes
      • Stringent regulatory compliances
        • Table Impact of drivers and challenges
    • Market trends
      • Emergence of 3D printing
      • Battery-free smart toys
      • Use of AR in toys
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Activision Blizzard Inc.
      • Table Activision Blizzard Inc. - Overview
      • Table Activision Blizzard Inc. - Business segments
      • Table Activision Blizzard Inc. - Key news
      • Table Activision Blizzard Inc. - Key offerings
      • Table Activision Blizzard Inc. - Segment focus
    • Hasbro Inc.
      • Table Hasbro Inc. - Overview
      • Table Hasbro Inc. - Business segments
      • Table Hasbro Inc. - Key news
      • Table Hasbro Inc. - Key offerings
      • Table Hasbro Inc. - Segment focus
    • LEGO System AS
      • Table LEGO System AS - Overview
      • Table LEGO System AS - Product and service
      • Table LEGO System AS - Key news
      • Table LEGO System AS - Key offerings
    • Makeblock Co. Ltd.
      • Table Makeblock Co. Ltd. - Overview
      • Table Makeblock Co. Ltd. - Product and service
      • Table Makeblock Co. Ltd. - Key news
      • Table Makeblock Co. Ltd. - Key offerings
    • Mattel Inc.
      • Table Mattel Inc. - Overview
      • Table Mattel Inc. - Business segments
      • Table Mattel Inc. - Key news
      • Table Mattel Inc. - Key offerings
      • Table Mattel Inc. - Segment focus
    • Silverlit Toys Manufactory Ltd.
      • Table Silverlit Toys Manufactory Ltd. - Overview
      • Table Silverlit Toys Manufactory Ltd. - Product and service
      • Table Silverlit Toys Manufactory Ltd. - Key offerings
    • Sony Corp.
      • Table Sony Corp. - Overview
      • Table Sony Corp. - Business segments
      • Table Sony Corp. - Key news
      • Table Sony Corp. - Key offerings
      • Table Sony Corp. - Segment focus
    • Spin Master Corp.
      • Table Spin Master Corp. - Overview
      • Table Spin Master Corp. - Business segments
      • Table Spin Master Corp. - Key news
      • Table Spin Master Corp. - Key offerings
      • Table Spin Master Corp. - Segment focus
    • Ubtech Robotics Inc.
      • Table Ubtech Robotics Inc. - Overview
      • Table Ubtech Robotics Inc. - Product and service
      • Table Ubtech Robotics Inc. - Key news
      • Table Ubtech Robotics Inc. - Key offerings
    • VTech Holdings Ltd.
      • Table VTech Holdings Ltd. - Overview
      • Table VTech Holdings Ltd. - Business segments
      • Table VTech Holdings Ltd. - Key news
      • Table VTech Holdings Ltd. - Key offerings
      • Table VTech Holdings Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Scope
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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