Global Smart TV Sticks Market 2023-2027

Global Smart TV Sticks Market 2023-2027

Technavio has been monitoring the smart TV sticks market and is forecast to grow by $612.44 mn during 2022-2027, accelerating at a CAGR of 7.78% during the forecast period. Our report on the smart TV sticks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing penetration of internet, increased benefits of smart TV sticks, and advantages of OTT providers over cable TV providers.

Technavio's smart tv sticks market is segmented as below:

By Type

  • Non-4K
  • 4K and above
By Distribution Channel
  • Hypermarket and supermarket
  • Online
  • Convenience stores
  • Specialty store
By Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing penetration of smart TV as one of the prime reasons driving the smart TV sticks market growth during the next few years. Also, emergence of OTT content providers and growing number of product launches will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the smart TV sticks market covers the following areas:
  • Smart TV sticks market sizing
  • Smart TV sticks market forecast
  • Smart TV sticks market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart TV sticks market vendors that include Actions Microelectronics Co. Ltd., Amazon.com Inc., Apple Inc., ASUSTeK Computer Inc., BBK Electronics Corp Ltd, Bharti Airtel Ltd., Cixi Jieke Electronics Co. Ltd., CloudWalker Streaming Technologies Pvt. Ltd., Dadocer, Dish TV India Ltd., Dongguan Sonicway Electrical Appliance Co. Ltd, Geniatech Inc., Google LLC, NVIDIA Corp., Roku Inc., Shenzhen Rikomagic Tech Corp. Ltd., Shenzhen Tomato Technology Co. Ltd., Topleo Technology Ltd., Xiaomi Inc., and Comcast Corp. Also, the smart TV sticks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global smart TV sticks market 2017 - 2021
      • Table Historic Market Size – Data table on global smart TV sticks market 2017 - 2021 ($ million)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Non-4K - Market size and forecast 2022-2027
      • Table Chart on Non-4K - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Non-4K - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Non-4K - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Non-4K - Year-over-year growth 2022-2027 (%)
    • 4K and above - Market size and forecast 2022-2027
      • Table Chart on 4K and above - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on 4K and above - Market size and forecast 2022-2027 ($ million)
      • Table Chart on 4K and above - Year-over-year growth 2022-2027 (%)
      • Table Data Table on 4K and above - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Hypermarket and supermarket - Market size and forecast 2022-2027
      • Table Chart on Hypermarket and supermarket - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Hypermarket and supermarket - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Hypermarket and supermarket - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Hypermarket and supermarket - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Convenience stores - Market size and forecast 2022- 2027
      • Table Chart on Convenience stores - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Convenience stores - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Convenience stores - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Convenience stores - Year-over-year growth 2022-2027 (%)
    • Specialty store - Market size and forecast 2022-2027
      • Table Chart on Specialty store - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Specialty store - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Specialty store - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Specialty store - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing penetration of Internet
      • Increased benefits of smart TV sticks
      • Advantages of OTT providers over cable TV providers
    • Market challenges
      • Rising use of mobile electronic devices
      • Restrictions on certain digital content
      • Security issues related to smart TV stick
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increasing penetration of smart TV
      • Emergence of OTT content providers
      • Growing number of product launches
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • ASUSTeK Computer Inc.
      • Table ASUSTeK Computer Inc. - Overview
      • Table ASUSTeK Computer Inc. - Product / Service
      • Table ASUSTeK Computer Inc. - Key news
      • Table ASUSTeK Computer Inc. - Key offerings
    • BBK Electronics Corp Ltd
      • Table BBK Electronics Corp Ltd - Overview
      • Table BBK Electronics Corp Ltd - Product / Service
      • Table BBK Electronics Corp Ltd - Key offerings
    • Bharti Airtel Ltd.
      • Table Bharti Airtel Ltd. - Overview
      • Table Bharti Airtel Ltd. - Business segments
      • Table Bharti Airtel Ltd. - Key news
      • Table Bharti Airtel Ltd. - Key offerings
      • Table Bharti Airtel Ltd. - Segment focus
    • CloudWalker Streaming Technologies Pvt. Ltd.
      • Table CloudWalker Streaming Technologies Pvt. Ltd. - Overview
      • Table CloudWalker Streaming Technologies Pvt. Ltd. - Product / Service
      • Table CloudWalker Streaming Technologies Pvt. Ltd. - Key offerings
    • Comcast Corp.
      • Table Comcast Corp. - Overview
      • Table Comcast Corp. - Business segments
      • Table Comcast Corp. - Key news
      • Table Comcast Corp. - Key offerings
      • Table Comcast Corp. - Segment focus
    • Dish TV India Ltd.
      • Table Dish TV India Ltd. - Overview
      • Table Dish TV India Ltd. - Product / Service
      • Table Dish TV India Ltd. - Key offerings
    • Geniatech Inc.
      • Table Geniatech Inc. - Overview
      • Table Geniatech Inc. - Product / Service
      • Table Geniatech Inc. - Key offerings
    • Google LLC
      • Table Google LLC - Overview
      • Table Google LLC - Business segments
      • Table Google LLC - Key offerings
      • Table Google LLC - Segment focus
    • NVIDIA Corp.
      • Table NVIDIA Corp. - Overview
      • Table NVIDIA Corp. - Business segments
      • Table NVIDIA Corp. - Key news
      • Table NVIDIA Corp. - Key offerings
      • Table NVIDIA Corp. - Segment focus
    • Roku Inc.
      • Table Roku Inc. - Overview
      • Table Roku Inc. - Business segments
      • Table Roku Inc. - Key offerings
      • Table Roku Inc. - Segment focus
    • Shenzhen Rikomagic Tech Corp. Ltd.
      • Table Shenzhen Rikomagic Tech Corp. Ltd. - Overview
      • Table Shenzhen Rikomagic Tech Corp. Ltd. - Product / Service
      • Table Shenzhen Rikomagic Tech Corp. Ltd. - Key offerings
    • Shenzhen Tomato Technology Co. Ltd.
      • Table Shenzhen Tomato Technology Co. Ltd. - Overview
      • Table Shenzhen Tomato Technology Co. Ltd. - Product / Service
      • Table Shenzhen Tomato Technology Co. Ltd. - Key offerings
    • Xiaomi Inc.
      • Table Xiaomi Inc. - Overview
      • Table Xiaomi Inc. - Business segments
      • Table Xiaomi Inc. - Key news
      • Table Xiaomi Inc. - Key offerings
      • Table Xiaomi Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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