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Global Smart TV Market 2015-2019

Global Smart TV Market 2015-2019

About Smart TV

Smart TV, also known as connected TV or hybrid TV, is a TV with internet capabilities or incorporated with a set-top box, which enables it to offer advanced connectivity and computing abilities. This TV allows users to install and run advanced applications based on specific platforms, but should not be confused with an IPTV that only provides access to the internet. Its main function is to relay content such as photographs, movies, and music from devices attached to it using a DLNA such as Windows Media Player. It also provides access to TV channels and internet-based services such as catch-up and video-on-demand.

TechNavio's analysts forecast the Global Smart TV market to grow at a CAGR of 20.37 percent by volume over the period 2014-2019. In terms of revenue, the market is expected to grow at a CAGR of 8.10 percent.

Covered in this Report

The report covers the present scenario and the growth prospects of the Global Smart TV market for the period 2015-2019. It covers the smart TV market in different geographic regions. To calculate the market size, it considers revenue generated from the sales of smart TVs only. Moreover, the report does not consider the revenue generated from the after-sales service of smart TVs. The report comprises a detailed study of the market according to the geographical segments and key leading countries. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

TechNavio's report, Global Smart TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Smart TV market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • LG Electronics
  • Panasonic
  • Samsung Electronics
  • Sony
Other Prominent Vendors
  • Apple
  • Haier Consumer Electronics Group
  • Hong Kong Skyworth Digital Holdings
  • Intel
  • Koninklijke Philips
  • Logitech International
  • Microsoft
  • Onida Electronics
  • Sharp
  • TCL
  • TechniSat Digital
  • Toshiba
  • Videocon Industries
  • Yahoo!
Key Market Driver
  • Rise in Spending on Consumer Electronics
  • For a full, detailed list, view our report
Key Market Challenge
  • High Cost of Smart TVs
  • For a full, detailed list, view our report
Key Market Trend
  • Increasing Adoption of Smart TVs in Advertising
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

TechNavio Announces the Publication of its Research Report – Global Smart TV Market 2015-2019

TechNavio recognizes the following companies as the key players in the Global Smart TV Market: LG Electronics Inc., Panasonic Corp., Samsung Electronics Co. Ltd. and Sony Corp.

Other Prominent Vendors in the market are: Apple, Haier Consumer Electronics Group, Hong Kong Skyworth Digital Holdings, Intel, Koninklijke Philips, Logitech International, Microsoft, Onida Electronics, Sharp, TCL, TechniSat Digital, Toshiba, Videocon Industries and Yahoo!

Commenting on the report, an analyst from TechNavio’s team said: “One key trend emerging in the market is an increased adoption of smart TVs in advertising, which helps advertisers in expanding their consumer base. With the help of smart TVs, advertisers can grab the attention of viewers by posting attractive advertisements such as multi-screen advertisements and interactive advertisements.”

According to the report, an increased spending on electronic goods by consumers is one key factor, which is expected to increase the growth prospects of the market. The increased number of technologically advanced devices available in the market is expected to trigger the demand for devices that offer multifunctional capabilities to consumers and is expected to increase the adoption of smart TVs.

Further, the report states that the high cost of smart TVs acts as a hindrance in its adoption among price-conscious consumers. Hence, the adoption of smart TVs is restricted to the affluent class of consumers, which forms a very small part of the target market.

Companies Mentioned

LG Electronics, Panasonic, Samsung Electronics, Sony, Apple, Haier Consumer Electronics Group, Hong Kong Skyworth Digital Holdings, Intel, Koninklijke Philips, LogitechInternational, Microsoft, Onida Electronics, Sharp, TCL, TechniSat Digital, Toshiba, Videocon Industries, Yahoo!

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
    • Market Size and Forecast
      • Global Smart TV Market by Volume
        • Table Global Smart TV Market 2014-2019 (million units)
      • Global Smart TV Market by Revenue
        • Table Global Smart TV Market 2014-2019 (US$ billion)
    • Penetration of Smart TVs in Flat Panel TV Market
      • Market Size and Forecast
        • Table Global Flat Panel TV Market 2014-2019 (by volume) (million units)
        • Table Smart TV Penetration in the Global Flat Panel TV Market 2014-2019 (by volume)
    • Product Life Cycle of Smart TVs
      • Table Product Life Cycle Analysis of Smart TVs
    • Five Forces Analysis
  • Geographical Segmentation
    • Segmentation of Global Smart TV Market by Geography 2014-2019
      • Table Segmentation of Global Smart TV Market by Geography 2014
      • Table Global Smart TV Market by Geographical Segmentation 2019
      • Table Segmentation of Global Smart TV Market by Geography 2014-2019 (million units)
      • Table Segmentation of Global Smart TV Market by Geography 2014-2019 (market share by volume)
    • Smart TV Market in APAC Region
      • Market Size and Forecast
        • Table Smart TV Market in APAC Region 2014-2019 (by volume) (million units)
    • Smart TV Market in EMEA Region
      • Market Size and Forecast
        • Table Smart TV Market in EMEA Region 2014-2019 (by volume) (million units)
    • Smart TV Market in Americas
      • Market Size and Forecast
        • Table Smart TV Market in Americas 2014-2019 (by volume) (million units)
  • Buying Criteria
  • Market Growth Drivers
    • Table Global Internet Penetration among Regions 2014 (by percentage of population)
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Market Share Analysis 2014
      • Table Global Smart TV Market by Vendor Segmentation 2014
    • Product Penetration Matrix
      • Table Global Smart TV Market: Product Penetration Matrix 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • LG
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table LG: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table LG: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table LG : Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Panasonic
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Panasonic: Business Segmentation
      • Business Segmentation by Revenue
        • Table Panasonic: Business Segmentation by Revenue 2013
      • Geographical Segmentation by Revenue
        • Table Panasonic: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Key Developments
      • SWOT Analysis
    • Samsung
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Samsung: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Samsung: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Samsung: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Sony
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue
        • Table Sony: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue
        • Table Sony: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation by Revenue
        • Table Sony: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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