Global Smart TV Market 2015-2019
About Smart TV
Smart TV, also known as connected TV or hybrid TV, is a TV with internet capabilities or incorporated with a set-top box, which enables it to offer advanced connectivity and computing abilities. This TV allows users to install and run advanced applications based on specific platforms, but should not be confused with an IPTV that only provides access to the internet. Its main function is to relay content such as photographs, movies, and music from devices attached to it using a DLNA such as Windows Media Player. It also provides access to TV channels and internet-based services such as catch-up and video-on-demand.
TechNavio's analysts forecast the Global Smart TV market to grow at a CAGR of 20.37 percent by volume over the period 2014-2019. In terms of revenue, the market is expected to grow at a CAGR of 8.10 percent.
Covered in this Report
The report covers the present scenario and the growth prospects of the Global Smart TV market for the period 2015-2019. It covers the smart TV market in different geographic regions. To calculate the market size, it considers revenue generated from the sales of smart TVs only. Moreover, the report does not consider the revenue generated from the after-sales service of smart TVs. The report comprises a detailed study of the market according to the geographical segments and key leading countries. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.
TechNavio's report, Global Smart TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Smart TV market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
TechNavio Announces the Publication of its Research Report – Global Smart TV Market 2015-2019
TechNavio recognizes the following companies as the key players in the Global Smart TV Market: LG Electronics Inc., Panasonic Corp., Samsung Electronics Co. Ltd. and Sony Corp.
Other Prominent Vendors in the market are: Apple, Haier Consumer Electronics Group, Hong Kong Skyworth Digital Holdings, Intel, Koninklijke Philips, Logitech International, Microsoft, Onida Electronics, Sharp, TCL, TechniSat Digital, Toshiba, Videocon Industries and Yahoo!
Commenting on the report, an analyst from TechNavio’s team said: “One key trend emerging in the market is an increased adoption of smart TVs in advertising, which helps advertisers in expanding their consumer base. With the help of smart TVs, advertisers can grab the attention of viewers by posting attractive advertisements such as multi-screen advertisements and interactive advertisements.”
According to the report, an increased spending on electronic goods by consumers is one key factor, which is expected to increase the growth prospects of the market. The increased number of technologically advanced devices available in the market is expected to trigger the demand for devices that offer multifunctional capabilities to consumers and is expected to increase the adoption of smart TVs.
Further, the report states that the high cost of smart TVs acts as a hindrance in its adoption among price-conscious consumers. Hence, the adoption of smart TVs is restricted to the affluent class of consumers, which forms a very small part of the target market.
LG Electronics, Panasonic, Samsung Electronics, Sony, Apple, Haier Consumer Electronics Group, Hong Kong Skyworth Digital Holdings, Intel, Koninklijke Philips, LogitechInternational, Microsoft, Onida Electronics, Sharp, TCL, TechniSat Digital, Toshiba, Videocon Industries, Yahoo!