Global Smart TV Market 2023-2027

Global Smart TV Market 2023-2027

Technavio has been monitoring the smart TV market and it is poised to grow by $69.33 bn during 2023-2027, accelerating at a CAGR of 10.81% during the forecast period. Our report on the smart TV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances in TV resolution, the rising popularity of OTT content in smart TV, and the growing prominence of online sales.

Technavio's smart TV market is segmented as below:

By Distribution Channel

  • Offline
  • Online
By Type
  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 Inches
  • 56 to 65 Inches
  • Above 65 Inches
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the growing influence of digital media on smart TV advertising and marketing as one of the prime reasons driving the smart TV market growth during the next few years. Also, rising demand for smart tv in emerging countries and increasing content partnerships to enhance viewer experience will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the smart TV market covers the following areas:
  • Smart TV market sizing
  • Smart TV market forecast
  • Smart TV market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart TV market vendors that include Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd. , Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc. Also, the smart TV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global smart tv market 2017 - 2021
      • Table Historic Market Size - Data Table on Global smart tv market 2017 - 2021 ($ billion)
    • Distribution channel Segment Analysis 2017 - 2021
      • Table Historic Market Size - Distribution channel Segment 2017 - 2021 ($ billion)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Type Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Below 32 Inches - Market size and forecast 2022-2027
      • Table Chart on Below 32 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Below 32 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Below 32 Inches - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Below 32 Inches - Year-over-year growth 2022-2027 (%)
    • 32 to 45 Inches - Market size and forecast 2022-2027
      • Table Chart on 32 to 45 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on 32 to 45 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on 32 to 45 Inches - Year-over-year growth 2022-2027 (%)
      • Table Data Table on 32 to 45 Inches - Year-over-year growth 2022-2027 (%)
    • 46 to 55 Inches - Market size and forecast 2022-2027
      • Table Chart on 46 to 55 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on 46 to 55 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on 46 to 55 Inches - Year-over-year growth 2022-2027 (%)
      • Table Data Table on 46 to 55 Inches - Year-over-year growth 2022-2027 (%)
    • 56 to 65 Inches - Market size and forecast 2022-2027
      • Table Chart on 56 to 65 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on 56 to 65 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on 56 to 65 Inches - Year-over-year growth 2022-2027 (%)
      • Table Data Table on 56 to 65 Inches - Year-over-year growth 2022-2027 (%)
    • Above 65 Inches - Market size and forecast 2022-2027
      • Table Chart on Above 65 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Above 65 Inches - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Above 65 Inches - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Above 65 Inches - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • India - Market size and forecast 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on India - Year-over-year growth 2022-2027 (%)
      • Table Data Table on India - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Technological advances in TV resolution
      • Rising popularity of OTT content in smart TV
      • Growing prominence of online sales
    • Market challenges
      • Security and privacy concerns related to smart TV
      • Threat from alternate products
      • Compliance costs related to the adoption of GDPR in Europe
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growing influence of digital media on smart TV advertising and marketing
      • Rising demand for smart TV in emerging countries
      • Increasing content partnerships to enhance viewer experience
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Haier Smart Home Co. Ltd.
      • Table Haier Smart Home Co. Ltd. - Overview
      • Table Haier Smart Home Co. Ltd. - Business segments
      • Table Haier Smart Home Co. Ltd. - Key offerings
      • Table Haier Smart Home Co. Ltd. - Segment focus
    • Hisense International Co. Ltd.
      • Table Hisense International Co. Ltd. - Overview
      • Table Hisense International Co. Ltd. - Product / Service
      • Table Hisense International Co. Ltd. - Key offerings
    • Koninklijke Philips NV
      • Table Koninklijke Philips NV - Overview
      • Table Koninklijke Philips NV - Business segments
      • Table Koninklijke Philips NV - Key news
      • Table Koninklijke Philips NV - Key offerings
      • Table Koninklijke Philips NV - Segment focus
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Overview
      • Table LG Electronics Inc. - Business segments
      • Table LG Electronics Inc. - Key news
      • Table LG Electronics Inc. - Key offerings
      • Table LG Electronics Inc. - Segment focus
    • Logitech International SA
      • Table Logitech International SA - Overview
      • Table Logitech International SA - Business segments
      • Table Logitech International SA - Key news
      • Table Logitech International SA - Key offerings
      • Table Logitech International SA - Segment focus
    • Panasonic Holdings Corp.
      • Table Panasonic Holdings Corp. - Overview
      • Table Panasonic Holdings Corp. - Business segments
      • Table Panasonic Holdings Corp. - Key news
      • Table Panasonic Holdings Corp. - Key offerings
      • Table Panasonic Holdings Corp. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sharp Corp.
      • Table Sharp Corp. - Overview
      • Table Sharp Corp. - Business segments
      • Table Sharp Corp. - Key news
      • Table Sharp Corp. - Key offerings
      • Table Sharp Corp. - Segment focus
    • Skyworth Group Ltd
      • Table Skyworth Group Ltd - Overview
      • Table Skyworth Group Ltd - Product / Service
      • Table Skyworth Group Ltd - Key offerings
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
    • TCL Electronics Holdings Ltd
      • Table TCL Electronics Holdings Ltd - Overview
      • Table TCL Electronics Holdings Ltd - Business segments
      • Table TCL Electronics Holdings Ltd - Key news
      • Table TCL Electronics Holdings Ltd - Key offerings
      • Table TCL Electronics Holdings Ltd - Segment focus
    • Videocon Industries Ltd.
      • Table Videocon Industries Ltd. - Overview
      • Table Videocon Industries Ltd. - Product / Service
      • Table Videocon Industries Ltd. - Key offerings
    • VIZIO Holding Corp
      • Table VIZIO Holding Corp - Overview
      • Table VIZIO Holding Corp - Product / Service
      • Table VIZIO Holding Corp - Key offerings
    • Xiaomi Inc.
      • Table Xiaomi Inc. - Overview
      • Table Xiaomi Inc. - Business segments
      • Table Xiaomi Inc. - Key news
      • Table Xiaomi Inc. - Key offerings
      • Table Xiaomi Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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