Global Smart TV Market 2020-2024

Global Smart TV Market 2020-2024
Technavio has been monitoring the global smart tv market and it is poised to grow by USD 293.32 mn units during 2020-2024, progressing at a CAGR of 21% during the forecast period. Our reports on global smart tv market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by technological advances in tv resolution. In addition, growing influence of digital media on smart tv advertising and marketing is anticipated to boost the growth of the global smart tv market as well.

Market Segmentation
Technavio’s global smart tv market is segmented as below:

Distribution Channel
Offline
Online
Geographic segmentation
APAC
Europe
MEA
North America
South America
Key Trends for global smart tv market growth
This study identifies growing influence of digital media on smart tv advertising and marketing as the prime reasons driving the global smart tv market growth during the next few years.

Prominent vendors in global smart tv market
We provide a detailed analysis of around 25 vendors operating in the global smart tv market, including some of the vendors such as Koninklijke Philips NV, LG Electronics Inc., Panasonic Corp., Qingdao Haier Co. Ltd., Samsung Electronics Co. Ltd., Sharp Corp., Sony Corp., Videocon Industries Ltd., VIZIO Inc. and Xiaomi Corp. .

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

About Technavio
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
    • Market characteristics
      • Table Market characteristics
  • Market Sizing
    • Market definition
      • Table Product / Service portfolio of key vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 (million units)
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel placement - Market share 2019-2024 (%)
    • Comparison by Distribution channel placement
      • Table Comparison by Distribution channel placement
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 (million units)
      • Table Offline - Year-over-year growth 2019-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 (million units)
      • Table Online - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 (million units)
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 (million units)
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 (million units)
      • Table North America - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 (million units)
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 (million units)
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography (million units)
  • Drivers, Challenges, and Trends
    • Volume driver - Demand led growth
      • Technological advances in TV resolution
      • Rising popularity of OTT content in smart TVs
      • Growing prominence of online sales
    • Market challenges
      • Security and privacy concerns related to smart TVs
      • Threat from alternate products
      • Compliance costs related to the adoption of GDPR in Europe
        • Table Impact of drivers and challenges
    • Market trends
      • Growing influence of digital media on smart TV advertising and marketing
      • Rising demand for smart TVs in emerging countries
      • Increasing content partnerships to enhance viewer experience
  • Vendor Landscape
    • Competitive scenario
    • Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Koninklijke Philips NV
      • Table Koninklijke Philips NV – Overview
      • Table Koninklijke Philips NV - Business segments
      • Table Koninklijke Philips NV – Key news
      • Table Koninklijke Philips NV - Key offerings
      • Table Koninklijke Philips NV - Segment focus
    • LG Electronics Inc.
      • Table LG Electronics Inc. –Overview
      • Table LG Electronics Inc. - Business segments
      • Table LG Electronics Inc. –Key news
      • Table LG Electronics Inc. - Key offerings
      • Table LG Electronics Inc. - Segment focus
    • Panasonic Corp.
      • Table Panasonic Corp. –Overview
      • Table Panasonic Corp. - Business segments
      • Table Panasonic Corp. –Key news
      • Table Panasonic Corp. - Key offerings
      • Table Panasonic Corp. - Segment focus
    • Qingdao Haier Co. Ltd.
      • Table Qingdao Haier Co. Ltd. –Overview
      • Table Qingdao Haier Co. Ltd. - Business segments
      • Table Qingdao Haier Co. Ltd. - Key offerings
      • Table Qingdao Haier Co. Ltd. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. –Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. –Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sharp Corp.
      • Table Sharp Corp. –Overview
      • Table Sharp Corp. - Business segments
      • Table Sharp Corp. –Key news
      • Table Sharp Corp. - Key offerings
      • Table Sharp Corp. - Segment focus
    • Sony Corp.
      • Table Sony Corp. –Overview
      • Table Sony Corp. - Business segments
      • Table Sony Corp. –Key news
      • Table Sony Corp. - Key offerings
      • Table Sony Corp. - Segment focus
    • Videocon Industries Ltd.
      • Table Videocon Industries Ltd. –Overview
      • Table Videocon Industries Ltd. - Business segments
      • Table Videocon Industries Ltd. - Key offerings
      • Table Videocon Industries Ltd. - Segment focus
    • VIZIO Inc.
      • Table VIZIO Inc. –Overview
      • Table VIZIO Inc. - Business segments
      • Table VIZIO Inc. - Key offerings
    • Xiaomi Corp.
      • Table Xiaomi Corp. –Overview
      • Table Xiaomi Corp. - Business segments
      • Table Xiaomi Corp. - Key offerings
      • Table Xiaomi Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook