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Global Smart Speaker Market 2019-2023

Global Smart Speaker Market 2019-2023

Global Smart Speaker Market: About this market

Smart speakers are internet-enabled that are controlled by voice commands. Technavio’s smart speaker market analysis considers sales to residential users and commercial users' segments. Our analysis also considers the sales of smart speaker in APAC, Europe, MEA, North America, and South America. In 2018, the residential users segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as the increasing number of home residential renovation projects to accommodate technologies such as smart speakers will significantly help the market segment in maintaining its leading position. Also, our global smart speaker report has observed market growth factors such as the rapidly increasing unit sales of smart speakers, growing necessity of smart speakers in households, and rising demand for smart speakers from non-English speaking countries. However, privacy and security threats associated with smart speakers, the threat from fake setup apps and support services, and availability of substitutes may hamper the growth of the smart speaker industry over the forecast period.

Global Smart Speaker Market: Overview

Growing necessity of smart speakers in households

Consumers are increasingly investing in making their residences digitally connected by installing smart home devices such as smart speakers. With smart speakers, users can control the functionalities of various digital platforms, TVs, and other devices. As a result, the rising sales of smart speakers for household use will lead to the expansion of the Smart Speaker market at a CAGR of almost 24% during the forecast period.

Increasing popularity of voice commerce

Vendors are innovating smart speakers to enhance their functionalities. For instance, voice commerce has gained popularity with the advent of smart speakers. The user can shop online by giving voice commands through smart speakers to virtual assistants such as Amazon Alexa and Google Assistant. Such convenience features have further increased the popularity of smart speakers, augmenting sales of vendors. Therefore, this trend will have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global smart speaker market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global smart speaker market is fragmented. Technavio’s robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading smart speaker manufacturers, which include Alphabet Inc., Amazon.com Inc., LG Electronics Inc., Samsung Electronics Co. Ltd., and Sony Corp.

Also, the smart speaker market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


Companies Mentioned

Alphabet Inc., Amazon.com Inc., LG Electronics Inc., Samsung Electronics Co. Ltd., and Sony Corp.

  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendor Product Overview
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global consumer electronics market
      • Table Segments of global consumer electronics market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Residential users - Market size and forecast 2018-2023
      • Table Residential users - Market size and forecast 2018-2023 ($ millions)
      • Table Residential users - Year-over-year growth 2019-2023 (%)
    • Commercial users - Market size and forecast 2018-2023
      • Table Commercial users - Market size and forecast 2018-2023 ($ millions)
      • Table Commercial users - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing popularity of voice commerce
    • Strong distribution network between manufacturers and retailers
    • Growth in prominence of smart displays
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet Inc.
      • Table Alphabet Inc. - Vendor overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Organizational developments
      • Table Alphabet Inc. - Geographic focus
      • Table Alphabet Inc. - Segment focus
      • Table Alphabet Inc. - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Vendor overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Organizational developments
      • Table Amazon.com Inc. - Geographic focus
      • Table Amazon.com Inc. - Segment focus
      • Table Amazon.com Inc. - Key offerings
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Vendor overview
      • Table LG Electronics Inc. - Business segments
      • Table LG Electronics Inc. - Organizational developments
      • Table LG Electronics Inc. - Geographic focus
      • Table LG Electronics Inc. - Segment focus
      • Table LG Electronics Inc. - Key offerings
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Vendor overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Organizational developments
      • Table Samsung Electronics Co. Ltd. - Geographic focus
      • Table Samsung Electronics Co. Ltd. - Segment focus
      • Table Samsung Electronics Co. Ltd. - Key offerings
    • Sony Corp.
      • Table Sony Corp. - Vendor overview
      • Table Sony Corp. - Business segments
      • Table Sony Corp. - Organizational developments
      • Table Sony Corp. - Geographic focus
      • Table Sony Corp. - Segment focus
      • Table Sony Corp. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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