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Global Smart Necklace Market 2019-2023

Global Smart Necklace Market 2019-2023

About this market

Increasing crime rates increases the demand for women safety devices to drive market growth. With the rising incidences of crime on women, it is necessary to have smart technology to combat constant threats to their ability to move around, to work, and lead a normal life. Technavio’s analysts have predicted that the smart necklace market will register a CAGR of close to 2% by 2023.

Market Overview

Increasing popularity of e-commerce channels

The penetration of the Internet and the availability of smart gadgets increase consumer access to online shopping platforms. Retailers utilize online platforms to expand their geographical reach and consumer base. The convenience of online shopping and improved security features of e-commerce platforms also boost the market. Wider Internet penetration, consumer trust in online retail, faster shipping services, and the fragmentation of consumer choice play a significant role in market growth.

Availability of substitutes

The end-users of smart necklaces are the same as the end-users for other smart wearables such as smartwatches. With no special change in features and notifications, smart necklaces have limited features when compared with smart wrist wear devices such as watches and bands. This makes the acceptance of smart necklaces harder for new end-users, who are new to the smart wearables market.

For the detailed list of factors that will drive and challenge the growth of the smart necklace market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Ninestar and Totwoo the competitive environment is quite intense. Factors such as the increasing popularity of e-commerce channels and the increasing crime rates increases the demand for women safety devices, will provide considerable growth opportunities to smart necklace manufactures. Bellabeat, Huami, Misfit, Ninestar, and Totwoo are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global household durables market
      • Table Segments of global household durables market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ thousands)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by technology
    • Table Technology - Market share 2018-2023 (%)
    • Comparison by technology
      • Table Comparison by technology
    • Bluetooth - Market size and forecast 2018-2023
      • Table Bluetooth - Market size and forecast 2018-2023 ($ thousands)
      • Table Bluetooth - Year-over-year growth 2019-2023 (%)
    • NFC - Market size and forecast 2018-2023
      • Table NFC - Market size and forecast 2018-2023 ($ thousands)
      • Table NFC - Year-over-year growth 2019-2023 (%)
    • Market opportunity by technology
      • Table Market opportunity by technology
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ thousands)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ thousands)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ thousands)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ thousands)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ thousands)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing product launches
    • Increasing crime rates increases the demand for women safety devices
    • Technical advances
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Bellabeat
      • Table Bellabeat - Vendor overview
      • Table Bellabeat - Business segments
      • Table Bellabeat - Organizational developments
      • Table Bellabeat - Key offerings
    • Huami
      • Table Huami - Vendor overview
      • Table Huami - Business segments
      • Table Huami - Organizational developments
      • Table Huami - Segment focus
      • Table Huami - Key offerings
    • Misfit
      • Table Misfit - Vendor overview
      • Table Misfit - Business segments
      • Table Misfit - Organizational developments
      • Table Misfit - Key offerings
    • Ninestar
      • Table Ninestar - Vendor overview
      • Table Ninestar - Business segments
      • Table Ninestar - Key offerings
    • Totwoo
      • Table Totwoo - Vendor overview
      • Table Totwoo - Business segments
      • Table Totwoo - Organizational developments
      • Table Totwoo - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

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