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Global Sleepwear and Loungewear Market 2019-2023

Global Sleepwear and Loungewear Market 2019-2023

About this market

Vendors are focusing on promotional activities and strategic advertising. This is identified as one of the key trends that will gain traction in the market during the forecasted period. They are using websites, print and television mediums, e-mail, mobile applications, and social media to market, advertise, and promote their products. Technavio’s analysts have predicted that the global sleepwear and loungewear market will register a CAGR of almost 9% by 2023.

Market Overview

Innovation and portfolio extension of sleep and lounge wear products

Vendors are increasingly offering innovative products due to the rising demand for new collection of sleep and lounge wear products. They are offering cool, washable silk, and pima cotton collections.

Increase in availability of counterfeit products

Counterfeit products lack quality and durability. These products are sold at cheaper prices in comparison to international brands to gain a competitive advantage.

For the detailed list of factors that will drive and challenge the growth of the global sleepwear and loungewear market during 2019-2023, view our report.

Completive landscape

The market appears to be fragmented with the presence of many companies. Factors such as the increase in strategic advertising and promotional activities by vendors and innovation and portfolio extension of sleep and lounge wear products, will provide considerable growth opportunities to sleepwear and loungewear market vendors. AEO Management Co., H&M, Hanesbrands, L Brands, PVH, and RALPH LAUREN are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
  • Market landscape
    • Market ecosystem
      • Table Global intimate apparel market: Value chain analysis
      • Table Global intimate apparel market
      • Table Segments of global intimate apparel market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ billions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ billions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Sleepwear - Market size and forecast 2018-2023
      • Table Sleepwear - Market size and forecast 2018-2023 ($ billions)
      • Table Sleepwear - Year-over-year growth 2019-2023 (%)
    • Loungewear - Market size and forecast 2018-2023
      • Table Loungewear - Market size and forecast 2018-2023 ($ billions)
      • Table Loungewear - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in APAC
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ billions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in EMEA
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ billions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in Americas
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and Challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increase in strategic advertising and promotional activities by vendors
    • Expansion of online and offline distribution network
    • Increase in availability of luxury sleepwear and loungewear products
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • AEO Management Co.
      • Table AEO Management Co. - Vendor overview
      • Table AEO Management Co. - Product segments
      • Table AEO Management Co. - Organizational developments
      • Table AEO Management Co.- Geographic focus
      • Table AEO Management Co. - Key offerings
    • H&M
      • Table H&M - Vendor overview
      • Table H&M - Business segments
      • Table H&M - Organizational developments
      • Table H&M- Geographic focus
      • Table H&M - Segment focus
      • Table H&M - Key offerings
    • Hanesbrands
      • Table Hanesbrands - Vendor overview
      • Table Hanesbrands - Business segments
      • Table Hanesbrands - Organizational developments
      • Table Hanesbrands- Geographic focus
      • Table Hanesbrands - Segment focus
      • Table Hanesbrands - Key offerings
    • L Brands
      • Table L Brands - Vendor overview
      • Table L Brands - Business segments
      • Table L Brands - Segment focus
      • Table L Brands - Key offerings
    • PVH
      • Table PVH - Vendor overview
      • Table PVH - Business segments
      • Table PVH - Organizational developments
      • Table PVH- Geographic focus
      • Table PVH - Segment focus
      • Table PVH - Key offerings
    • RALPH LAUREN
      • Table RALPH LAUREN - Vendor overview
      • Table RALPH LAUREN - Business segments
      • Table RALPH LAUREN - Organizational developments
      • Table RALPH LAUREN- Geographic focus
      • Table RALPH LAUREN - Segment focus
      • Table RALPH LAUREN - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

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