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Global Single Malt Whiskey Market 2016-2020

Global Single Malt Whiskey Market 2016-2020

About Single Malt Whiskey

Single malt whiskey by definition needs to be made at a single distillery. It is made from fermented mash made with malted grain. The single malt whiskey market is dominated by single malt Scotch whisky, and it accounted for 59.28% of the market share in terms of volume in 2015.

Technavio’s analysts forecast the global single malt whiskey market to grow at a CAGR of 6.72% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global single malt whiskey market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of single malt whiskey products to individual consumers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Single Malt Whiskey Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bacardi
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Pernod Ricard
Other prominent vendors
  • Asahi Breweries
  • Distell
  • Gruppo Campari
  • John Distilleries
  • Radico Khaitan
  • United Spirits
Market driver
  • Rise in demand for premium single malt whiskey
  • For a full, detailed list, view our report
Market challenge
  • Shortage in single malt Scotch whisky
  • For a full, detailed list, view our report
Market trend
  • Emergence of new no age statement single malt whiskey products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Single Malt Whiskey Market 2016-2020

Technavio recognizes the following companies as the key players in the global single malt whiskey market: Bacardi, Beam Suntory, Brown-Forman, Diageo, and Pernod Ricard.

Other Prominent Vendors in the market are: Asahi Breweries, Distell, Gruppo Campari, John Distilleries, Radico Khaitan, and United Spirits.

Commenting on the report, an analyst from Technavio’s team said: “An interesting trend emerging in the global single malt whiskey market is the emergence of tourism based on whiskey distilleries. Visiting distilleries is one of the main tourist attractions in Scotland. It is estimated that nearly 1.5 million people visited Scotland's distilleries during 2015, and the number is expected to increase during the forecast period. It is estimated that the whiskey tourism in Scotland was worth about $77 million in 2015. Top 20 distilleries in Scotland account for about 83% of the total visits to the sector. The Amrut Distilleries, based in Bangalore, India, is also offering a tour of its distillery to the consumers to help them understand firsthand the distillation process of single malt whiskey.”

According to the report, increase in export and import will be a key driver for market growth. The increase in exports and imports globally across various whiskey-consuming countries is also helping the sales of single malt whiskeys. In 2015, the export of single malt Scotch whisky from the UK increased by about 5% to $621.1 million. The import of single malt Scotch whisky to Canada increased by about 20% in 2015 to about $55 million and the import to Mexico increased by about 12% to $66 million. In European countries also the import of single malt Scotch whisky is increasing due to the growing popularity of the premium product. In Poland, the import of single malt Scotch whisky increased by about 45% to about $31 million, and in Turkey, the import of single malt Scotch whisky increased by about 28% to $35 million in 2015. In March 2016, Amrut Distilleries exported its first batch 1,500 cases of its Indian single malt whiskey to the UK market.

Further, the report states that shortage in supply of single malt whiskey is one of the key challenges faced by the market. Compared to blended whiskies, single malt whiskey must come from one distillery. The sales of single malt whisky nearly tripled in the US between 2002 and 2015. Also, the global export of single malt whiskey increased by about 159% between 2004 and 2014. By law, single malt Scotch whisky must be aged for a minimum of three years before it can be sold. Today's supply of 15 years old single malt Scotch whisky depends on the prediction the distillers made in 2001. The stock of Scotch whiskies aged above 11 years in the Scottish warehouses decreased by about 7% in 2014 to about 230 million liters. The

Companies Mentioned

Bacardi, Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, Asahi Breweries, Distell, Gruppo Campari, John Distilleries, Radico Khaitan, and United Spirits.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Product segments in global single malt whiskey market
      • Table Key countries in each region
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Production process of single malt whiskey
      • Table Global whiskey type and standard regulation
  • Market landscape
    • Market overview
      • Table Overview: Global single malt whiskey market 2015
    • Global spirits market
      • Table Global spirits market by volume 2015-2020 (billion liters)
    • Global whiskey market
      • Table Global whiskey market by volume 2015-2020 (billion liters)
    • Global single malt whiskey market
      • Table Global single malt whiskey market by volume 2015-2020 (million liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global single malt whiskey market by product 2015 and 2020
    • Global single malt Scotch whisky market
      • Table Global single malt Scotch whisky market 2015-2020 (million liters)
      • Table Geographical regions by single malt Scotch whisky export 2015
    • Global single malt American whiskey market
      • Table Global single malt American whiskey market 2015-2020 (million liters)
    • Global single malt Irish whiskey market
      • Table Global single malt Irish whiskey market 2015-2020 (million liters)
    • Global other single malt whiskey market
      • Table Global other single malt whiskey market 2015-2020 (million liters)
  • Market segmentation by distribution channel
    • Table Global single malt whiskey market by distribution channel 2015
    • Table World internet users by region 2016 (million users)
    • Table Number of convenience stores 2014 and 2015
  • Geographical segmentation
    • Table Global single malt whiskey market by geography 2015 and 2020
    • Single malt whiskey market in Europe
      • Table Single malt whiskey market in Europe 2015-2020 (million liters)
      • Table Export of single malt whiskey from Scotland 2014 and 2015 ($ billions)
    • Single malt whiskey market in Americas
      • Table Single malt whiskey market in Americas 2015-2020 (million liters)
      • Table % of urban population in Latin American countries 2007, 2025, and 2050
      • Table Per capita disposable income in Americas 2011-2014 ($/capita)
    • Single malt whiskey market in APAC
      • Table Single malt whiskey market in APAC 2015-2020 (million liters)
      • Table Average annual per capita disposable income in APAC 2009-2013 ($)
    • Single malt whiskey market in MEA
      • Table Single malt whiskey market in MEA 2015-2020 (million liters)
      • Table Export of single malt Scotch whisky to Middle East and Africa from Scotland 2011-2015 (million liters)
  • Key leading countries
    • Table Key leading countries
    • US
      • Table Single malt whiskey market in US 2015-2020 (million liters)
    • France
      • Table Single malt whiskey market in France 2015-2020 (million liters)
    • Taiwan
      • Table Single malt whiskey market in Taiwan 2015-2020 (million liters)
    • UK
      • Table Single malt whiskey market in UK 2015-2020 (million liters)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Stock of Scotch whisky aged 11 years and above 2010-2014 (million liters)
    • Table Prices of some single malt whiskey products
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Visitors to distilleries in Scotland 2012-2015 (millions)
  • Vendor landscape
    • Competitive scenario
    • Bacardi
      • Table Bacardi: Product overview
    • Beam Suntory
      • Table Beam Suntory: Product segmentation
    • Brown-Forman
      • Table Brown-Forman: Product segmentation by revenue 2015
      • Table Brown-Forman: Geographical segmentation by revenue 2015
    • Diageo
      • Table Diageo: Business segmentation 2014
      • Table Diageo: classification of the products, leading markets, and growth rate and price category 2014
    • Pernod Ricard
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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