Global Shoe Deodorizer Market 2018-2022
About Shoe Deodorizer
Shoe deodorizers are the products that help to minimize and eliminate the unpleasant odor from shoes caused due to excessive sweating. The dampness of shoes leads to the growth of fungus and bacteria, which, in turn, causes the unpleasant foot odor.
Technavio’s analysts forecast the global shoe deodorizer market to grow at a CAGR of 7.56% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global shoe deodorizer market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of shoe deodorizer.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Shoe Deodorizer Market 2018-2022
Technavio recognizes the following companies as the key players in the global shoe deodorizer market: Bayer, Blistex, Reckitt Benckiser, Rocket Pure, Sanofi, and S.C. Johnson & Son.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is growth of natural and medicated foot care market. While purchasing shoe deodorizers, consumers look for products that are harmless, alcohol-free, and safe from chemicals. Unsafe and chemical-laden shoe deodorizers can cause bacterial or fungal infection. As a result, there is a growing shift toward medicated shoe deodorizers, which are made up of raw and natural ingredients. They do not contain chemicals and can be used every day. These products protect the user's skin from fungal and bacterial infections.”
According to the report, one of the major drivers for this market is Product innovation and product line extension leading to product premiumization. Manufacturers of shoe deodorizers are more focused on developing and launching new and innovative products using advanced solutions to fulfil the changing needs and demand of consumers for new shoe deodorizers. Vendors are also focusing on differentiating their products from what pharmaceutical companies provide. Therefore, they prefer to innovate ingredients and technologies that are beneficial for consumers' feet, such as powder and spray curing a bacterial or fungal infection that also eliminates the unpleasant odor. Shoe deodorizer units are becoming popular among consumers due to their multifunctionality and ease of use. Consumers are willing to pay more for innovative products due to which product premiumization is happening with product line extension.
Further, the report states that one of the major factors hindering the growth of this market is Availability of counterfeit products. The global shoe deodorizer market is riddled with a high proportion of counterfeit products. The rising sales of counterfeit products has greatly affected the growth of the global shoe deodorizer market, and customers are not able to differentiate them from originals. These fake and replicated products are available at low prices than actual shoe deodorizers and are adversely affecting the sales and pricing strategy of major vendors. These counterfeit products are manufactured with low quality chemicals and other ingredients. These products are priced low due to their low production cost.
Bayer, Blistex, Reckitt Benckiser, Rocket Pure, Sanofi, and S.C. Johnson & Son.
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