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Global Sex Toys Market 2019-2023

Global Sex Toys Market 2019-2023

About this market

One of the major reasons for the increased use of sex toys is increasing awareness and changing perception among users. A large variety of sex toys are available in the market, which include luxury love devices, romantic toys, and kinky play toys. Several companies are introducing products in keeping with the growing popularity of concepts such as bondage, discipline, sadism, and masochism (BDSM). Similarly, many manufacturers are designing innovative sex toys such as those that can be worn internally. The growing acceptance of sex toys, where they are no longer considered taboos, has enabled many couples to enhance their sexual lives with the use of sex toys such as vibrators. Furthermore, the presence of specialty sex toy stores and online channels such as Amazon.com, Inc., are enabling people to purchase products with ease. Thus, the increasing acceptance of sex toys as well as continuous product innovations by vendors have increased the popularity of sex toys. Technavio’s analysts have predicted that the sex toys market will register a CAGR of about 7% by 2023.

Market Overview

Rapid growth of e-commerce platforms

The booming e-commerce business has been playing a major role in the growth of the global sex toys market by ensuring the availability of a variety of these products to a widespread population. Furthermore, the rise in Internet penetration is leading to increased awareness about these products, and thereby driving online purchase.

Negative social perceptions of sex toys

Negative social perception, including risk of addiction, about sex toys is detrimental to market growth as it is discouraging customers from purchasing these products. This also makes it difficult for vendors to establish their presence in these regions as educating customers and creating awareness about the pleasure products becomes challenging.

For the detailed list of factors that will drive and challenge the growth of the sex toys market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be fairly fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Sex Toys Market 2019-2023

Technavio recognizes the following companies as the key players in the global sex toys market: Church & Dwight Co., Inc., Doc Johnson Enterprises, LELO, LUVU BRANDS, Reckitt Benckiser Group plc.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the rebranding and repositioning of the sex toys is set to positively impact the growth of the market.”

According to the report, one of the major drivers for this market is the sex toys targeted toward the LGBT population is driving the growth of the market.

Further, the report states that one of the major factors hindering the growth of this market is the potential risks of sex toys hamper the growth of the market.

Companies Mentioned

Church & Dwight Co., Inc.

Doc Johnson Enterprises

LELO

LUVU BRANDS

Reckitt Benckiser Group plc.

  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global beauty and personal care (BPC) products market
      • Table Segments of global beauty and personal care (BPC) products market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Adult vibrators - Market size and forecast 2018-2023
      • Table Adult vibrators - Market size and forecast 2018-2023 ($ billions)
      • Table Adult vibrators - Year-over-year growth 2019-2023 (%)
    • Dildos - Market size and forecast 2018-2023
      • Table Dildos - Market size and forecast 2018-2023 ($ billions)
      • Table Dildos - Year-over-year growth 2019-2023 (%)
    • Erection rings - Market size and forecast 2018-2023
      • Table Erection rings - Market size and forecast 2018-2023 ($ billions)
      • Table Erection rings - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ billions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Retail outlets and specialty stores - Market size and forecast 2018-2023
      • Table Retail outlets and specialty stores - Market size and forecast 2018-2023 ($ billions)
      • Table Retail outlets and specialty stores - Year-over-year growth 2019-2023 (%)
    • Online stores - Market size and forecast 2018-2023
      • Table Online stores - Market size and forecast 2018-2023 ($ billions)
      • Table Online stores - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Asia - Market size and forecast 2018-2023
      • Table Asia - Market size and forecast 2018-2023 ($ billions)
      • Table Asia - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ billions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • ROW - Market size and forecast 2018-2023
      • Table ROW - Market size and forecast 2018-2023 ($ billions)
      • Table ROW - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision Framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Increasing exposure to sex toys
    • Growing awareness of health benefits of sex toys
    • Rebranding and repositioning of sex toys industry
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Church & Dwight Co., Inc.
      • Table Church & Dwight Co., Inc. - Vendor overview
      • Table Church & Dwight Co., Inc. - Business segments
      • Table Church & Dwight Co., Inc. - Organizational developments
      • Table Church & Dwight Co., Inc. - Segment focus
      • Table Church & Dwight Co., Inc. - Key offerings
    • Doc Johnson Enterprises
      • Table Doc Johnson Enterprises - Vendor overview
      • Table Doc Johnson Enterprises - Business segments
      • Table Doc Johnson Enterprises - Organizational developments
      • Table Doc Johnson Enterprises - Key offerings
    • LELO
      • Table LELO - Vendor overview
      • Table LELO - Business segments
      • Table LELO - Organizational developments
      • Table LELO - Key offerings
    • LUVU BRANDS
      • Table LUVU BRANDS - Vendor overview
      • Table LUVU BRANDS - Business segments
      • Table LUVU BRANDS - Organizational developments
      • Table LUVU BRANDS - Segment focus
      • Table LUVU BRANDS - Key offerings
    • Reckitt Benckiser Group plc.
      • Table Reckitt Benckiser Group plc. - Vendor overview
      • Table Reckitt Benckiser Group plc. - Product segments
      • Table Reckitt Benckiser Group plc. - Organizational developments
      • Table Reckitt Benckiser Group plc. - Geographic focus
      • Table Reckitt Benckiser Group plc. - Segment focus
      • Table Reckitt Benckiser Group plc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

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