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Global Sex Toys Market 2017-2021

Global Sex Toys Market 2017-2021

About Sex Toys

Sex toys are sexual stimulation devices that are used to enhance sexual pleasure and create a memorable experience for individuals. Individuals of age between 30 years to 50 years frequently use sex toys and form the primary consumer base for sex toys. Individuals of age above 50 years are less interested in such devices. However, the use of these products is expected to increase in the coming years. For instance, massagers and vibrators are widely used sex toys. They are made from a variety of specialized materials, of which silicone is commonly used.

Technavio’s analysts forecast the global sex toys market to grow at a CAGR of 6.71% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global sex toys market for 2017-2021. To calculate the market size, the report considers the retail sales of sex toys in the market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Sex Toys Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Ansell
  • BMS Factory
  • LELO
  • LUVU BRANDS
  • Doc Johnson
Other prominent vendors
  • Adam & Eve
  • Aneros
  • Bad Dragon
  • Beate Uhse
  • Church & Dwight
  • Crystal Delights
  • FUN FACTORY
  • Happy Valley
  • JE JOUE
  • Jimmyjane
  • Lovehoney
  • OhMiBod
  • Reckitt Benckiser
  • Tantus
  • TENGA
Market driver
  • Mainstream exposure to sex toys
  • For a full, detailed list, view our report
Market challenge
  • Availability of counterfeit products and negative impact of sex toys
  • For a full, detailed list, view our report
Market trend
  • Rebranding and repositioning of sex toys
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Sex Toys Market 2017-2021

Technavio recognizes the following companies as the key players in the global sex toys market: Ansell, BMS Factory, LELO, LUVU BRANDS, and Doc Johnson

Other Prominent Vendors in the market are: Adam & Eve, Aneros, Bad Dragon, Beate Uhse, Church & Dwight, Crystal Delights, FUN FACTORY, Happy Valley, JE JOUE, Jimmyjane, Lovehoney, OhMiBod, Reckitt Benckiser, Tantus, and TENGA.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Rebranding and repositioning of sex toys. Societal inhibitions remain the biggest challenge for the growth of the global sex toys market. These products are stereotyped as vulgar and risqué. The taboos associated with sex toys have prevented vendors from venturing into this space. Society dictates norms related to intimacy and oppresses them as taboos, thus discouraging consumers from openly buying these products. Many individuals perceive such products to be immoral and inappropriate. To overcome these challenges, vendors are rebranding and repositioning their products in the market, which can change the perception of users.”

According to the report, one of the major drivers for this market is Mainstream exposure to sex toys. The global sex toys market is getting revolutionized with the increase in adoption of products among consumers. This is helping these products to become a part of the mainstream market. Products like vibrators, erection rings, and dildos are gaining attraction among users. With an increase in product availability and online promotional activities, the awareness and the adoption rate of these products has significantly increased in the recent years.

Further, the report states that one of the major factors hindering the growth of this market is Availability of counterfeit products and negative impact of sex toys. The growing acceptance of sex toys among users is leading to the growth of the global sex toys market. However, this growth has also resulted in the growth of grey market and counterfeit products owing to illegal business practices among the market stakeholders. The availability of a wide range of products and the lack of differentiation between the products is encouraging the local vendors to introduce low-quality products in the market. This has led to the increased adoption of counterfeit products by the customers, which are purchased only based on the price difference.

Companies Mentioned

Ansell, BMS Factory, LELO, LUVU BRANDS, and Doc Johnson, Adam & Eve, Aneros, Bad Dragon, Beate Uhse, Church & Dwight, Crystal Delights, FUN FACTORY, Happy Valley, JE JOUE, Jimmyjane, Lovehoney, OhMiBod, Reckitt Benckiser, Tantus, and TENGA.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Parent market: Overview
      • Table Types of sexual wellness products
      • Table Overview of global sex toys market
  • Market landscape
    • Overview: Sex toys market
      • Table 4Ps: The way ahead for global sex toys market
      • Table Type of sex toys
    • Adult vibrators
      • Table Types of adult vibrators
    • Dildos
    • Erection rings
    • Others
    • Market size and forecast
      • Table Global sex toys market 2016-2021 ($ millions)
      • Table Key factors impacting the global sex toys market
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channels
    • Market overview
      • Table Global sex toys market by distribution channel 2016-2021
      • Table Snapshot: Global sex toys market by distribution channel
    • Global sex toys market by online stores
      • Table Global sex toys market by online stores 2016-2021 ($ millions)
    • Global sex toys market by retail outlets and specialty stores
      • Table Global sex toys market by retail outlets and specialty stores 2016-2021 ($ millions)
  • Market segmentation by product
    • Market overview
      • Table Global sex toys market by product 2016-2021
    • Global sex toys market by adult vibrators
      • Table Global sex toys market by adult vibrators 2016-2021 ($ millions)
      • Table Opportunity analysis of global sex toys market by adult vibrators
    • Global sex toys market by erection rings
      • Table Global erection ring market 2016-2021 ($ millions)
    • Global sex toys market by dildos
      • Table Global sex toys market by dildos 2016-2021 ($ millions)
    • Global sex toys market by other products
      • Table Global sex toys market by other products 2016-2021 ($ millions)
  • Geographical segmentation
    • Market overview
      • Table Global sex toys market by geography 2016-2021
      • Table Snapshot: Global sex toys market by geography 2016-2021
    • APAC
      • Table APAC: Overview
      • Table Sex toys market in APAC 2016-2021 ($ millions)
    • EMEA
      • Table EMEA: Overview
      • Table Sex toys market in EMEA 2016-2021 ($ millions)
    • Americas
      • Table Americas: Overview
      • Table Sex toys market in Americas 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Rebranding and repositioning of sex toys
    • Product advancement and 3D printing technology
    • Growing LGBT population
  • Vendor landscape
    • Competitive landscape
  • Key vendor analysis
    • Ansell
      • Table Ansell: Profile
      • Table Ansell: Strength analysis
      • Table Ansell: Strategy assessment
      • Table Ansell: Opportunity assessment
    • BMS Factory
      • Table BMS Factory: Profile
      • Table BMS Factory: Strength analysis
      • Table BMS Factory: Strategy assessment
      • Table BMS Factory: Opportunity assessment
    • LELO
      • Table LELO: Profile
      • Table LELO: Strength analysis
      • Table LELO: Strategy assessment
      • Table LELO: Opportunity assessment
    • LUVU BRANDS
      • Table LUVU BRANDS: Profile
      • Table LUVU BRANDS: Strength analysis
      • Table LUVU BRANDS: Strategy assessment
      • Table LUVU BRANDS: Opportunity assessment
    • Doc Johnson
      • Table Doc Johnson: profile
      • Table Doc Johnson: Strength analysis
      • Table Doc Johnson: Strategy assessment
      • Table Doc Johnson: Opportunity assessment
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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