Global Sex Toys Market 2017-2021
About Sex Toys
Sex toys are sexual stimulation devices that are used to enhance sexual pleasure and create a memorable experience for individuals. Individuals of age between 30 years to 50 years frequently use sex toys and form the primary consumer base for sex toys. Individuals of age above 50 years are less interested in such devices. However, the use of these products is expected to increase in the coming years. For instance, massagers and vibrators are widely used sex toys. They are made from a variety of specialized materials, of which silicone is commonly used.
Technavio’s analysts forecast the global sex toys market to grow at a CAGR of 6.71% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global sex toys market for 2017-2021. To calculate the market size, the report considers the retail sales of sex toys in the market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Sex Toys Market 2017-2021
Technavio recognizes the following companies as the key players in the global sex toys market: Ansell, BMS Factory, LELO, LUVU BRANDS, and Doc Johnson
Other Prominent Vendors in the market are: Adam & Eve, Aneros, Bad Dragon, Beate Uhse, Church & Dwight, Crystal Delights, FUN FACTORY, Happy Valley, JE JOUE, Jimmyjane, Lovehoney, OhMiBod, Reckitt Benckiser, Tantus, and TENGA.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Rebranding and repositioning of sex toys. Societal inhibitions remain the biggest challenge for the growth of the global sex toys market. These products are stereotyped as vulgar and risqué. The taboos associated with sex toys have prevented vendors from venturing into this space. Society dictates norms related to intimacy and oppresses them as taboos, thus discouraging consumers from openly buying these products. Many individuals perceive such products to be immoral and inappropriate. To overcome these challenges, vendors are rebranding and repositioning their products in the market, which can change the perception of users.”
According to the report, one of the major drivers for this market is Mainstream exposure to sex toys. The global sex toys market is getting revolutionized with the increase in adoption of products among consumers. This is helping these products to become a part of the mainstream market. Products like vibrators, erection rings, and dildos are gaining attraction among users. With an increase in product availability and online promotional activities, the awareness and the adoption rate of these products has significantly increased in the recent years.
Further, the report states that one of the major factors hindering the growth of this market is Availability of counterfeit products and negative impact of sex toys. The growing acceptance of sex toys among users is leading to the growth of the global sex toys market. However, this growth has also resulted in the growth of grey market and counterfeit products owing to illegal business practices among the market stakeholders. The availability of a wide range of products and the lack of differentiation between the products is encouraging the local vendors to introduce low-quality products in the market. This has led to the increased adoption of counterfeit products by the customers, which are purchased only based on the price difference.
Ansell, BMS Factory, LELO, LUVU BRANDS, and Doc Johnson, Adam & Eve, Aneros, Bad Dragon, Beate Uhse, Church & Dwight, Crystal Delights, FUN FACTORY, Happy Valley, JE JOUE, Jimmyjane, Lovehoney, OhMiBod, Reckitt Benckiser, Tantus, and TENGA.
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