Global Secondary Oral Hygiene Market 2017-2021
About Secondary Oral Hygiene
Secondary oral hygiene can be described as the usage of products for the protection of gums from periodontal diseases. It includes mouthwashes, dental flosses, mouth fresheners, teeth whitening products, and mouth dentures. Oral hygiene products are used to prevent various dental problems such as tooth decay, gum diseases, bad breath, and the building of plaque and germs. They are designed for cleaning teeth, removing plaque, flossing, cleaning the tongue, and massaging the gums. There are large number of oral hygiene products in the market such as toothbrushes, toothpastes, mouthwashes, flosses, powders, and demineralization agents such as whitening strips, trays, and whitening sprays. Oral hygiene is one of the fastest growing segments in the global personal and beauty care market.
Technavio’s analysts forecast the global secondary oral hygiene market to grow at a CAGR of 5.10 % during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global secondary oral hygiene market for 2017-2021. To calculate the market size, the report considers the
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Secondary Oral Hygiene Market 2017-2021
Technavio recognizes the following companies as the key players in the global secondary oral hygiene market: Procter & Gamble, Colgate-Palmolive, GlaxoSmithKline, and Johnson & Johnson.
Other Prominent Vendors in the market are: Dabur, High Ridge Brands, Amway, The Himalaya Drug Company, Kao, Prestige Brands Holdings, water pik, Jordan Dental, TePe Oral Hygiene Products, Tom's of Maine, and Chattem.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is emerging consumerism through digital and social media. Globally, there has been a shift among the general population from being considered as patients. Now, they want to view themselves as healthcare 'consumers' with alternating buying behaviours, expectations, and needs. Consumers are becoming more selective in health care purchases and are seeking value for their spending.”
According to the report, one of the major drivers for this market is approval from dental associations and recommendations from doctors. To increase the adoption of secondary oral hygiene products, such as mouthwashes and dental floss, among consumers, vendors are partnering with several dental associations to promote their advantages. For instance, the American Dental Association (ADA) has in the past approved various mouthwash brands safe and effective for use.
Further, the report states that one of the major factors hindering the growth of this market is lack of periodontists and prosthodontists. Access to healthcare is essential for the secondary oral hygiene market to grow. However, this has not been the case across nations such as the UK and India. Leading governments across the globe are falling short when it comes to making dental services accessible to their people, which, in turn, has resulted in deteriorating dental health. In 2011, the health policy group, Institute of Medicine (IOM) found that more than 30 million Americans lived in areas, which were underserved by dental health professionals.
Procter & Gamble, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Dabur, High Ridge Brands, Amway, The Himalaya Drug Company, Kao, Prestige Brands Holdings, water pik, Jordan Dental, TePe Oral Hygiene Products, Tom's of Maine, and Chattem.