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Global Secondary Oral Hygiene Market 2017-2021

Global Secondary Oral Hygiene Market 2017-2021

About Secondary Oral Hygiene

Secondary oral hygiene can be described as the usage of products for the protection of gums from periodontal diseases. It includes mouthwashes, dental flosses, mouth fresheners, teeth whitening products, and mouth dentures. Oral hygiene products are used to prevent various dental problems such as tooth decay, gum diseases, bad breath, and the building of plaque and germs. They are designed for cleaning teeth, removing plaque, flossing, cleaning the tongue, and massaging the gums. There are large number of oral hygiene products in the market such as toothbrushes, toothpastes, mouthwashes, flosses, powders, and demineralization agents such as whitening strips, trays, and whitening sprays. Oral hygiene is one of the fastest growing segments in the global personal and beauty care market.

Technavio’s analysts forecast the global secondary oral hygiene market to grow at a CAGR of 5.10 % during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global secondary oral hygiene market for 2017-2021. To calculate the market size, the report considers the

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Secondary Oral Hygiene Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Procter & Gamble
  • Colgate-Palmolive
  • GlaxoSmithKline
  • Johnson & Johnson
Other prominent vendors
  • Dabur
  • High Ridge Brands
  • Amway
  • The Himalaya Drug Company
  • Kao
  • Prestige Brands Holdings
  • water pik
  • Jordan Dental
  • TePe Oral Hygiene Products
  • Tom's of Maine
  • Chattem
Market driver
  • Approval from dental associations and recommendations from doctors
  • For a full, detailed list, view our report
Market challenge
  • Lack of periodontists and prosthodontists
  • For a full, detailed list, view our report
Market trend
  • Emerging consumerism through digital and social media
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Secondary Oral Hygiene Market 2017-2021

Technavio recognizes the following companies as the key players in the global secondary oral hygiene market: Procter & Gamble, Colgate-Palmolive, GlaxoSmithKline, and Johnson & Johnson.

Other Prominent Vendors in the market are: Dabur, High Ridge Brands, Amway, The Himalaya Drug Company, Kao, Prestige Brands Holdings, water pik, Jordan Dental, TePe Oral Hygiene Products, Tom's of Maine, and Chattem.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is emerging consumerism through digital and social media. Globally, there has been a shift among the general population from being considered as patients. Now, they want to view themselves as healthcare 'consumers' with alternating buying behaviours, expectations, and needs. Consumers are becoming more selective in health care purchases and are seeking value for their spending.”

According to the report, one of the major drivers for this market is approval from dental associations and recommendations from doctors. To increase the adoption of secondary oral hygiene products, such as mouthwashes and dental floss, among consumers, vendors are partnering with several dental associations to promote their advantages. For instance, the American Dental Association (ADA) has in the past approved various mouthwash brands safe and effective for use.

Further, the report states that one of the major factors hindering the growth of this market is lack of periodontists and prosthodontists. Access to healthcare is essential for the secondary oral hygiene market to grow. However, this has not been the case across nations such as the UK and India. Leading governments across the globe are falling short when it comes to making dental services accessible to their people, which, in turn, has resulted in deteriorating dental health. In 2011, the health policy group, Institute of Medicine (IOM) found that more than 30 million Americans lived in areas, which were underserved by dental health professionals.



Companies Mentioned

Procter & Gamble, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Dabur, High Ridge Brands, Amway, The Himalaya Drug Company, Kao, Prestige Brands Holdings, water pik, Jordan Dental, TePe Oral Hygiene Products, Tom's of Maine, and Chattem.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Beauty and personal care products
      • Table Snapshot: Global secondary oral hygiene market
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global secondary oral hygiene market 2016-2021 ($ millions)
      • Table Impact of various factors on global secondary oral hygiene market
    • Five forces analysis
      • Table Five forces analysis
  • Market Segmentation by product
    • Market overview
      • Table Global secondary oral hygiene market by product 2016-2021
    • Global mouthwash market
      • Table Global mouthwash market 2016-2021 ($ millions)
    • Global dental floss market
      • Table Global dental floss market 2016-2021 ($ millions)
      • Table Global dental floss market by geography 2016 and 2021
    • Global secondary oral hygiene market by others
      • Table Global secondary oral hygiene products market by others 2016-2021 ($ millions)
  • Market segmentation by distribution channel
    • Market overview
      • Table Global secondary oral hygiene market 2016-2021
      • Table Snapshot: Global secondary oral hygiene market
    • Global secondary oral hygiene market by retail outlets
      • Table Global secondary oral hygiene market by retail outlets 2016-2021 ($ millions)
    • Global secondary oral hygiene market by online stores
      • Table Global secondary oral hygiene market by online stores 2016-2021($ millions)
  • Geographical segmentation
    • Market overview
      • Table Global secondary oral hygiene market by geography 2016-2021
    • Secondary oral hygiene market in Americas
      • Table Secondary oral hygiene market in Americas 2016-2021 ($ millions)
    • Secondary oral hygiene market in EMEA
      • Table Secondary oral hygiene market in EMEA 2016-2021 ($ millions)
    • Secondary oral hygiene market in APAC
      • Table Secondary oral hygiene market in APAC 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Introduction of flavored and herbal mouthwashes
    • Emerging consumerism through digital and social media
    • Increasing demand for secondary oral hygiene products
  • Vendor landscape
    • Competitive scenario
      • Table Competitive parameters in global secondary oral hygiene market
  • Key vendor analysis
    • Procter & Gamble
      • Table P&G: company profile
      • Table P&G: Strength analysis
      • Table P&G: Strategy Assessment
      • Table P&G: Opportunity assessment
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Profile
      • Table Colgate-Palmolive: Strength analysis
      • Table Colgate-Palmolive: Strategy assessment
      • Table Colgate-Palmolive: Opportunity assessment
    • GlaxoSmithKline
      • Table GlaxoSmithKline: Profile
      • Table GlaxoSmithKline: Strength analysis
      • Table GlaxoSmithKline: Strategy assessment
      • Table GlaxoSmithKline: Opportunity assessment
    • Johnson & Johnson
      • Table Johnson & Johnson: Profile
      • Table Johnson & Johnson: Strength analysis
      • Table Johnson & Johnson: Strategy assessment
      • Table Johnson & Johnson: Opportunity assessment
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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