About Search Analytics
Search analytics is the practice of searching for data to examine interactions between content during searches, web searchers, and search engines. The analysis and collection of data during searches can be used in search engine optimization and search engine marketing to increase the visibility of websites in search engine result pages. Search analytics benefits webmasters and website owners by improving the performance of their websites on search engines such as Google, Bing, and Yahoo. Search analytics includes keyword monitoring, advertisement history statistics, search trends, and website comparison.
Technavio’s analysts forecast the global search and content analytics market to grow at a CAGR of 22.25% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global search and content analytics market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of search and content analytics solutions.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Search and Content Analytics Market 2016-2020
Technavio recognizes the following companies as the key players in the global search and content analytics market: Google, HP, IBM, Microsoft, and SAS Institute.
Other Prominent Vendors in the market are: EMC, OpenText, Oracle, Teradata, Hyland Software, Newgen Software, Lexmark, Alfresco, Everteam, and Xerox.
Commenting on the report, an analyst from Technavio’s team said: “Growing demand for predictive analytics will be a key trend for market growth. Predictive analytics provides actionable insights into data of an organization. It uses various techniques such as data mining, modeling, machine learning, and game theory to provide an estimation of future outcomes. Predictive analytics is used in all major industries such as retail, healthcare, manufacturing, IT, BFSI, and education. All these industries are benefited through the analysis of customer buying patterns and behavior. With the growing adoption of predictive analytics in various industries, the market will grow at a CAGR of 21.1%.”
According to the report, the growing volume of data generated by organizations is a major factor driving the growth of the global search and content analytics market. Organizational data is generated from sources that include enterprise applications, web-based searches, social networks, and cloud-based applications. An organization produces structured as well as unstructured data. Structured data is derived from traditional applications like enterprise resource planning and CRM tools. Unstructured data is derived from web-based searches, social networks, and cloud-based applications. Organizations are adopting data analytics to maximize their profits, increase revenue, and save costs. Content analytics helps to eliminate the major work involved in understanding customers and the data tracking process.
Further, the report states that difficulty in data validation will be a challenge for the market. One of the major concerns with the search and content analytics application is the difficulty in ensuring the accuracy of the underlying data used to support corporate decision-making. Though the data can be validated with a BI application, the cost and time involved increases the implementation effort significantly. Companies also need to have knowledge about the potential errors in the data analysis performed outside the BI systems. Data reports in business systems should go through an aggressive validation process. These reports also require continuous interaction between the data creator and end-users to ensure that it can be used as trusted data.
Google, HP, IBM, Microsoft, SAS Institute, EMC, OpenText, Oracle, Teradata, Hyland Software, Newgen Software, Lexmark, Alfresco, Everteam, Xerox.