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Global Search and Content Analytics Market 2016-2020

About Search Analytics

Search analytics is the practice of searching for data to examine interactions between content during searches, web searchers, and search engines. The analysis and collection of data during searches can be used in search engine optimization and search engine marketing to increase the visibility of websites in search engine result pages. Search analytics benefits webmasters and website owners by improving the performance of their websites on search engines such as Google, Bing, and Yahoo. Search analytics includes keyword monitoring, advertisement history statistics, search trends, and website comparison.

Technavio’s analysts forecast the global search and content analytics market to grow at a CAGR of 22.25% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global search and content analytics market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of search and content analytics solutions.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Search and Content Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Google
  • HP
  • IBM
  • Microsoft
  • SAS Institute
Other prominent vendors
  • EMC
  • OpenText
  • Oracle
  • Teradata
  • Hyland Software
  • Newgen Software
  • Lexmark
  • Alfresco
  • Everteam
  • Xerox
Market driver
  • Increase in adoption of search and content analytics in industries
  • For a full, detailed list, view our report
Market challenge
  • Difficulty in data validation
  • For a full, detailed list, view our report
Market trend
  • Growing demand for predictive analytics
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Search and Content Analytics Market 2016-2020

Technavio recognizes the following companies as the key players in the global search and content analytics market: Google, HP, IBM, Microsoft, and SAS Institute.

Other Prominent Vendors in the market are: EMC, OpenText, Oracle, Teradata, Hyland Software, Newgen Software, Lexmark, Alfresco, Everteam, and Xerox.

Commenting on the report, an analyst from Technavio’s team said: “Growing demand for predictive analytics will be a key trend for market growth. Predictive analytics provides actionable insights into data of an organization. It uses various techniques such as data mining, modeling, machine learning, and game theory to provide an estimation of future outcomes. Predictive analytics is used in all major industries such as retail, healthcare, manufacturing, IT, BFSI, and education. All these industries are benefited through the analysis of customer buying patterns and behavior. With the growing adoption of predictive analytics in various industries, the market will grow at a CAGR of 21.1%.”

According to the report, the growing volume of data generated by organizations is a major factor driving the growth of the global search and content analytics market. Organizational data is generated from sources that include enterprise applications, web-based searches, social networks, and cloud-based applications. An organization produces structured as well as unstructured data. Structured data is derived from traditional applications like enterprise resource planning and CRM tools. Unstructured data is derived from web-based searches, social networks, and cloud-based applications. Organizations are adopting data analytics to maximize their profits, increase revenue, and save costs. Content analytics helps to eliminate the major work involved in understanding customers and the data tracking process.

Further, the report states that difficulty in data validation will be a challenge for the market. One of the major concerns with the search and content analytics application is the difficulty in ensuring the accuracy of the underlying data used to support corporate decision-making. Though the data can be validated with a BI application, the cost and time involved increases the implementation effort significantly. Companies also need to have knowledge about the potential errors in the data analysis performed outside the BI systems. Data reports in business systems should go through an aggressive validation process. These reports also require continuous interaction between the data creator and end-users to ensure that it can be used as trusted data.

Companies Mentioned

Google, HP, IBM, Microsoft, SAS Institute, EMC, OpenText, Oracle, Teradata, Hyland Software, Newgen Software, Lexmark, Alfresco, Everteam, Xerox.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Geographical information
      • Table Major countries covered in market analysis
    • Vendor selection
    • Summation errors
    • Currency exchange rates
      • Table Currency exchange rates 2013-2015
    • Target audience
    • Recommended reading
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Need for content analytics
      • Table Working flow of content analytics
  • Market landscape
    • Market overview
      • Table Phases of search and content analysis
      • Table Benefits of content analytics
    • Market size and forecast
      • Table Global search and content analytics market 2015-2020 ($ billions)
  • Market segmentation by end-user
    • Global search and content analytics market by end-user
      • Table Global search and content analytics market by end-user 2015 and 2020 (% share)
    • Retail
      • Table Global search and content analytics market in retail industry 2015 and 2020 ($ billions)
    • BFSI
      • Table Global search and content analytics market in BFSI industry 2015 and 2020 ($ billions)
    • Education
      • Table Global search and content analytics market in education industry 2015 and 2020 ($ billions)
    • Healthcare
      • Table Global search and content analytics market in healthcare industry 2015 and 2020 ($ billions)
    • Others
      • Table Global search and content analytics market in other industries 2015 and 2020 ($ billions)
      • Table IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions)
      • Table Monthly average revenue per user in North America 2014-2019 ($)
  • Geographical segmentation
    • Global search and content analytics market by geography
      • Table Global search and content analytics market by geography 2015 and 2020
      • Table Global search and content analytics market by geography 2015-2020 ($ billions)
    • Search engines market by country
      • Table Search engine market by country 2015 (% share)
    • Americas
      • Table Search and content analytics market in Americas 2015-2020 ($ billions)
      • Table Mobile phone users in South America 2014-2020 (in millions)
    • EMEA
      • Table Search and content analytics market in EMEA 2015-2020 ($ billions)
    • APAC
      • Table Search and content analytics market in APAC 2015-2020 ($ billions)
  • Market drivers
    • Increase in adoption of search and content analytics in industries
      • Table Benefits of search and content analytics in different industries
    • Increasing volume of data
      • Table Global data generation forecast 2015-2020 (in zettabytes)
    • Use of social media data for content analysis
      • Table Facebook updates by social media users 2015 (% share)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Difficulty in data validation
    • Presence of open-source content analytics vendors
    • Excess of irrelevant information
      • Table Big data growth in volume 2015-2020 (exabytes)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing demand for predictive analytics
      • Table Global predictive analytics market 2015-2020 ($ billions)
    • Increased internet connectivity
      • Table Internet penetration by region in June 2016
  • Five forces model
    • Table Five forces model
  • Vendor landscape
    • Major vendors
      • Table Vendors in global search and content analytics market
    • Top-vendor offerings
      • Table Products offerings
  • Key vendor analysis
    • Vendor profiles
      • Table Google: Company information
      • Table Google: Products and their features
      • Table HP: Company information
      • Table HP: Products and their features
      • Table IBM: Company information
      • Table IBM: Products and their features
      • Table Microsoft: Company information
      • Table Microsoft: analytics services
      • Table Microsoft: Microsoft Azure data services
      • Table SAS: Company information
      • Table SAS: product categories and description
      • Table SAS: products and features
  • Prominent vendors
    • Table Prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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