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Global Scotch Whisky Market 2017-2021

Global Scotch Whisky Market 2017-2021

About Scotch Whisky

Scotch whisky is produced in Scotland. It is produced, packaged, and labeled as per SWR 2009. Scotch whisky is produced in five regions in Scotland: Highland, Lowland, Islay, Speyside, and Campbeltown.

Technavio’s analysts forecast the global scotch whisky market to grow at a CAGR of 2.35% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global scotch whisky market for 2017-2021. To calculate the market size, the report considers the retail selling price as the average selling price for the product.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Scotch Whisky Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bacardi
  • Beam Suntory
  • Diageo
  • Pernod Ricard
  • William Grant & Sons
Other prominent vendors
  • Aceo
  • Ben Nevis Distillery
  • Brown-Forman
  • Edrington
  • Glenmorangie
  • George Ballantine and Son
  • Gordon & MacPhail
  • Harvey's of Edinburgh International
  • International Beverage
  • Isle of Arran Distillers
Market driver
  • Premiumization
  • For a full, detailed list, view our report
Market challenge
  • Increase in demand for aged Scotch whisky leads to shortage and price rise
  • For a full, detailed list, view our report
Market trend
  • Increase in demand for premium Scotch whisky
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Scotch Whisky Market 2017-2021

Technavio recognizes the following companies as the key players in the global scotch whisky market: Bacardi, Beam Suntory, Diageo, Pernod Ricard, and William Grant & Sons.

Other Prominent Vendors in the market are: Aceo, Ben Nevis Distillery, Brown-Forman, Edrington, Glenmorangie, George Ballantine and Son, Gordon & MacPhail, Harvey's of Edinburgh International, International Beverage, and Isle of Arran Distillers.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is increase in demand for premium scotch whisky. The growth of the Scotch whisky market is mainly driven by factors such as increasing demand for premium whiskey and the changing perception of Scotch whisky among consumers. Blended Scotch whisky has the majority market share globally. The increase in disposable income, especially in emerging countries, has increased the affordability of such products among consumers.”

According to the report, one of the major drivers for this market is premiumization. Premiumization is a critical driver for the spirit category and for Scotch whisky. Consumers consider whiskey to be an affordable luxury. Due to this, manufacturers are launching more premium and super-premium products to meet the demand. Mature markets such as the US and France are still driven by premiumization. In China, despite the ban on gifting luxury goods, including premium whiskey, Diageo’s super-premium brand Johnnie Walker Blue Label reported an increase over the past few years.

Further, the report states that one of the major factors hindering the growth of this market is increase in demand for aged scotch whisky leads to shortage and price rise. Rising demand for old Scotch whisky has led to a shortage. Age claims from consumers are prevalent in the Scotch whisky market. The issue arises when there are no shortcuts to speed-up the distillation process. Maturation of single malt whiskey takes place at a slower rate compared to grain whiskies. Demand for single malt is increasing, and the volume of single malt in stock is low and cannot meet the demand. Single malt is used to make blended whiskies as well.

Companies Mentioned

Bacardi, Beam Suntory, Diageo, Pernod Ricard, William Grant & Sons, Aceo, Ben Nevis Distillery, Brown-Forman, Edrington, Glenmorangie, George Ballantine and Son, Gordon & MacPhail, Harvey's of Edinburgh International, International Beverage, and Isle of Arran Distillers.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global Scotch whisky market 2016
    • Global whiskey market
      • Table Global whiskey market by revenue 2016-2021 ($ billions)
      • Table Global whiskey market by volume 2015-2020 (billion liters)
    • Global Scotch whisky market
      • Table Global Scotch whisky market by volume 2016-2021 (million liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Table Global Scotch whisky market by product type 2016 and 2021 (% volume)
    • Bottle blended Scotch whisky
      • Table Global bottle blended Scotch whisky market 2016-2021 (million liters)
    • Bulk blended Scotch whisky
      • Table Global bulk blended Scotch whisky market 2016-2021 (million liters)
    • Single malt Scotch whisky
      • Table Global single malt Scotch whisky market by volume 2016-2021 (million liters)
    • Bottle single/blended grain
      • Table Global bottle single/blended grain Scotch whisky market 2016-2021 (million liters)
  • Market segmentation by distribution channel
    • Table Global Scotch whisky market by distribution channel 2016 (% volume)
  • Geographical segmentation
    • Table Global Scotch whisky market by geography 2016 and 2021 (% volume)
    • Scotch whisky market in Europe
      • Table Scotch whisky market in Europe by volume 2016-2021 (million liters)
    • Scotch whisky market in Americas
      • Table Scotch whisky market in Americas by volume 2016-2021 (million liters)
    • Scotch whisky market in APAC
      • Table Scotch whisky market in APAC by volume 2016-2021 (million liters)
    • Scotch whisky market in MEA
      • Table Scotch whisky market in MEA by volume 2016-2021 (million liters)
  • Key leading countries
    • Table Key leading countries by market share 2016
    • France
      • Table Scotch whisky market in France by volume 2016-2021 (million liters)
    • US
      • Table Scotch whisky market in US by volume 2016-2021 (million liters)
    • India
      • Table Scotch whisky market in India by volume 2016-2021 (million liters)
    • Spain
      • Table Scotch whisky market in Spain by volume 2016-2021 (million liters)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Competitive assessment of major players in global Scotch whisky market
    • Bacardi
      • Table Bacardi in global Scotch whisky market
    • Beam Suntory
      • Table Beam Suntory in global Scotch whisky market
    • Diageo
      • Table Diageo in global Scotch whisky market
    • Pernod Ricard
      • Table Pernod Ricard in global Scotch whisky market
      • Table Pernod Ricard: Net sales 2015 and 2016 ($ billions)
    • William Grant & Sons
      • Table William Grant & Sons in global Scotch whisky market
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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