About the School Stationery Supplies Market
The demand for school stationery supplies grows in line with developments in the economy such as GDP per capita, education spend, and employment rate; lifestyle changes; innovations in technology; and seasonal and cyclic trends. The economic recession of 2008-2009 drastically reduced the sales of these discretionary products. However, the market recovered strongly in 2010, because of the revival of the global economy, which should continue to grow at a slow pace.The market has observed a significant change since the evolution of electronic media, which has led to the introduction of new product categories. Product innovation and differentiated marketing initiatives are among the major trends expected to drive the market during the forecast period.
Technavio’s analysts forecast the global school stationery supplies market to grow at a CAGR of 3.97% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global school stationery supplies market for 2016-2020. For the calculation of the market size, the report considers revenue generated from the commercial sales of stationery supplies to educational institutes.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global School Stationery Supplies Market 2016-2020
Technavio recognizes the following companies as the key players in the global school stationery supplies market: Pilot, Kokuyo Camlin, Newell Rubbermaid, and Societe BIC.
Other Prominent Vendors in the market are: ACCO Brands, Adveo, Ardent Group, El Corte Inglés, Herlitz, Kaut-Bullinger, Lyreco, Metro, Ryman Group, and WH Smith.
Commenting on the report, an analyst from Technavio’s team said: “A trend which is boosting market growth is the gradual shift towards APAC and MEA. Innovation in the stationery products market has been quite common in the markets of North America and Western Europe. However, the markets in these regions have been experiencing sluggish growth on account of increased use of digital tools, which induced vendors to shift their focus to other regions such as APAC and MEA. The majority of the population in these countries is young and thriving. This offers great prospects for a growing stationery market. A rise in education spend in these regions is one of the key factors for vendors' consideration.”
According to the report, a key growth driver is the development of new product areas. An Increase in competition in the school stationery supplies market and enhanced use of digital tools such as iPads and mobile phones in educational institutes have prompted the vendors to increase their product portfolio and offer more diverse solutions. Newell Rubbermaid, a pioneer in writing instruments, has started offering high-quality and precision stylus pens, under its brand name Rotring.
Further, the report states that one challenge that could restrict market growth is the adoption of digital modes of learning.
Pilot, Kokuyo Camlin, Newell Rubbermaid, Societe BIC, ACCO Brands, Adveo, Ardent Group, El Corte Inglés, Herlitz, Kaut-Bullinger, Lyreco, Metro, Ryman Group, WH Smith.
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