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Global School Stationary Supplies Market 2016-2020

About the School Stationery Supplies Market

The demand for school stationery supplies grows in line with developments in the economy such as GDP per capita, education spend, and employment rate; lifestyle changes; innovations in technology; and seasonal and cyclic trends. The economic recession of 2008-2009 drastically reduced the sales of these discretionary products. However, the market recovered strongly in 2010, because of the revival of the global economy, which should continue to grow at a slow pace.The market has observed a significant change since the evolution of electronic media, which has led to the introduction of new product categories. Product innovation and differentiated marketing initiatives are among the major trends expected to drive the market during the forecast period.

Technavio’s analysts forecast the global school stationery supplies market to grow at a CAGR of 3.97% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global school stationery supplies market for 2016-2020. For the calculation of the market size, the report considers revenue generated from the commercial sales of stationery supplies to educational institutes.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global School Stationery Supplies Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BIC
  • Kokuyo Camlin
  • Newell Rubbermaid
  • Pilot
Other prominent vendors
  • ACCO Brands
  • Adveo
  • Ardent Group
  • El Corte Inglés
  • Herlitz
  • Maut-Bullinger
  • Lyreco
  • Metro
  • Ryman Group
  • WH Smith
Market driver
  • Development of new product areas
  • For a full, detailed list, view our report
Market challenge
  • Adoption of digital modes of learning
  • For a full, detailed list, view our report
Market trend
  • Gradual shift toward APAC and MEA
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global School Stationery Supplies Market 2016-2020

Technavio recognizes the following companies as the key players in the global school stationery supplies market: Pilot, Kokuyo Camlin, Newell Rubbermaid, and Societe BIC.

Other Prominent Vendors in the market are: ACCO Brands, Adveo, Ardent Group, El Corte Inglés, Herlitz, Kaut-Bullinger, Lyreco, Metro, Ryman Group, and WH Smith.

Commenting on the report, an analyst from Technavio’s team said: “A trend which is boosting market growth is the gradual shift towards APAC and MEA. Innovation in the stationery products market has been quite common in the markets of North America and Western Europe. However, the markets in these regions have been experiencing sluggish growth on account of increased use of digital tools, which induced vendors to shift their focus to other regions such as APAC and MEA. The majority of the population in these countries is young and thriving. This offers great prospects for a growing stationery market. A rise in education spend in these regions is one of the key factors for vendors' consideration.”

According to the report, a key growth driver is the development of new product areas. An Increase in competition in the school stationery supplies market and enhanced use of digital tools such as iPads and mobile phones in educational institutes have prompted the vendors to increase their product portfolio and offer more diverse solutions. Newell Rubbermaid, a pioneer in writing instruments, has started offering high-quality and precision stylus pens, under its brand name Rotring.

Further, the report states that one challenge that could restrict market growth is the adoption of digital modes of learning.



Companies Mentioned

Pilot, Kokuyo Camlin, Newell Rubbermaid, Societe BIC, ACCO Brands, Adveo, Ardent Group, El Corte Inglés, Herlitz, Kaut-Bullinger, Lyreco, Metro, Ryman Group, WH Smith.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global school stationery supplies market ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by products
    • Global school stationery supplies market segmentation by products
      • Table Global school stationery supplies market segmentation by products 2015
      • Table Global school stationery supplies market segmentation by products 2020
      • Table Global school stationery supplies market segmentation by product 2015-2020 ($billions)
      • Table Global school stationery supplies market segmentation by product 2015-2020
    • Global school stationery supplies market by paper products
      • Table Global school stationery supplies market by paper products ($ billions)
    • Global school stationery supplies market by writing instruments
      • Table Global school stationery supplies market by writing instruments ($ billions)
    • Global school stationery supplies market by computer and daily uses
      • Table Global school stationery supplies market by computer and daily uses ($ billions)
  • Geographical segmentation
    • Geographic segmentation of global school stationery supplies market
      • Table Geographic segmentation of global school stationery supplies market 2015
      • Table Geographic segmentation of global school stationery supplies market 2020
      • Table Geographic segmentation of global school stationery supplies market 2015-2020 ($billions)
      • Table Geographic segmentation of global school stationery supplies market 2015-2020
    • School stationery supplies market in the Americas
      • Table School stationery supplies market in the Americas 2015-2020 ($ billions)
    • School stationery supplies market in EMEA
      • Table School stationery supplies market in EMEA 2015-2020 ($ billions)
    • School stationery supplies market in APAC
      • Table School stationery supplies market in APAC 2015-2020 ($ billions)
  • Market drivers
    • Marketing initiatives
    • Development of new product areas
    • Product improvisation with respect to specific consumer needs
    • Innovative offerings
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Seasonal demand
    • Adoption of digital modes of learning
    • Counterfeit risk in emerging countries
    • Environmental concerns
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growth in education sector
      • Table Global total enrollment in secondary education (% gross)
    • Gradual shift toward APAC and MEA
      • Table Average current spend versus average willingness to spend in the GCC region in 2014 ($)
    • Personalization
    • Licensing of stationery products
  • Vendor landscape
    • Competitive scenario
    • Market vendor analysis 2015
  • Key vendor analysis
    • Kokuyo Camlin
      • Table Kokuyo Camlin: Product segmentation
    • Newell Rubbermaid
      • Table Newell Rubbermaid: Business segmentation by revenue 2015
      • Table Newell Rubbermaid: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Newell Rubbermaid: Geographical segmentation by revenue 2015
      • Table Pilot: Product segmentation
      • Table Types of fountain pens
      • Table Product portfolio of markers
      • Table Pilot: Geographical segmentation by revenue 2014
    • Societe BIC
      • Table Societe BIC: Business segmentation by revenue 2014
      • Table Societe BIC: Geographical segmentation by revenue 2014
  • Other prominent vendors
    • ACCO Brands
    • Adveo
    • Ardent Group
    • El Corte Inglés
    • Herlitz
    • Kaut-Bullinger
    • Lyreco
    • Metro
    • Ryman Group
    • WH Smith
  • Explore Technavio

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