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Global School Bags Market 2019-2023

Global School Bags Market 2019-2023

About this market

Adoption of new teaching methodologies and increasing focus on extracurricular activities by schools are necessitating the use of laptops and tablets among students. Having to carry such electronic gadgets is increasing the weight of school bags, which is increasing the demand for lightweight bags among parents and school administrations. To cater to this demand, vendors are using advanced technologies and raw materials to develop lightweight school bags. For instance, several vendors are offering water repellent lightweight bags made of polyurethane. The growing demand for lightweight school bags is expected to drive the growth of the global school bags market size at a CAGR of over 6% during 2019-2023.

Market Overview

Increasing global literacy rate

According to the World Bank Group, the global literacy rate among people within the age range of 15-24 years has increased by 6.89% during 1996-2016. Such growth in the literacy rate is indicative of the fact that the number of student enrolments in educational institutions will increase, which will a positive impact on the growth of the global school bags market size.

Presence of counterfeit products (Me-Too brand)

The growth of the e-commerce industry is easing the distribution of counterfeit products across various regions. Manufactured out of toxic and low-quality raw materials, counterfeit products imitate logo, and trademarks of genuine brands and are marketed at cheaper rates. While this is harming the reputation of vendors, it is also compelling them to reduce the market price of their products despite incurring a high production cost.

For the detailed list of factors that will drive and challenge the growth of the school bags market size during 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented with many players occupying the market share. Companies such as DELSEY and LVMH Moët Hennessy - Louis Vuitton have intensified competition. Factors such as the high demand for lightweight school bags and increasing global literacy rate will provide significant growth opportunities for school bags manufacturers. DELSEY, LVMH Moët Hennessy - Louis Vuitton, Samsonite International SA, Targus Inc., and VF Corp. are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global apparel, accessories, and luxury goods market
      • Table Segments of global apparel, accessories, and luxury goods market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Household and NPISHs final consumption expenditure per capita 2012-2017 (constant 2010 $)
      • Table Household disposable income per capita 2011-2016 ($)
      • Table Global literacy rate, youth total (% of people ages 15-24) 2010-2016
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table Literacy rate, youth total (% of people ages 15-24) in South Asia and EAPAC 2011-2016
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increased demand for school bags made of environmentfriendly material
    • Personalization and customization of school bags
    • Introduction of exclusive designer school bags
    • Other trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
    • Comparative analysis of key vendors
      • Table Key vendors: Comparison of operating margin for FY2016-FY2018
      • Table Key vendors: Comparison of sales growth for FY2016-FY2018
      • Table Key vendors: Comparative analysis of product pricing, product portfolio, and geographical presence 2018
      • Table Key vendors: Analysis of geographical presence 2018
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • DELSEY
      • Table DELSEY - Vendor overview
      • Table DELSEY - Product segments
      • Table DELSEY - Key offerings
    • LVMH Moët Hennessy - Louis Vuitton
      • Table LVMH Moët Hennessy - Louis Vuitton - Vendor overview
      • Table LVMH Moët Hennessy - Louis Vuitton - Business segments
      • Table LVMH Moët Hennessy - Louis Vuitton - Organizational developments
      • Table LVMH Moët Hennessy - Louis Vuitton - Geographic focus
      • Table LVMH Moët Hennessy - Louis Vuitton - Segment focus
      • Table LVMH Moët Hennessy - Louis Vuitton - Key offerings
    • Samsonite International SA
      • Table Samsonite International SA - Vendor overview
      • Table Samsonite International SA - Business segments
      • Table Samsonite International SA - Organizational developments
      • Table Samsonite International SA - Geographic focus
      • Table Samsonite International SA - Segment focus
      • Table Samsonite International SA - Key offerings
    • Targus Inc.
      • Table Targus Inc. - Vendor overview
      • Table Targus Inc. - Product segments
      • Table Targus Inc. - Organizational developments
      • Table Targus Inc. - Key offerings
    • VF Corp.
      • Table VF Corp. - Vendor overview
      • Table VF Corp. - Business segments
      • Table VF Corp. - Organizational developments
      • Table VF Corp. - Geographic focus
      • Table VF Corp. - Segment focus
      • Table VF Corp. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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