About Sanitary Napkins
Sanitary napkins are prevalent among women owing to their accessibility and design in a wide variety of patterns, which includes regular pads, maxi pads, thin pads, and ultra-thin pads. High level of ease provided by thin pads has increased their adoption in the market. Ease and suitability are the key factors expected to drive the sanitary napkins market. As these products cater to a variety of women consumers with varying menstrual flow, resulting in high adoption of these products. The market has witnessed increase in awareness among women because of programs driven by government initiatives in many countries, especially developing countries, educating women about hygiene and persuading them to use menstrual pads instead of cloth.
Technavio’s analysts forecast the global sanitary napkins market to grow at a CAGR of 5.06% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global sanitary napkins market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of sanitary napkins.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Sanitary Napkins Market 2018-2022
Technavio recognizes the following companies as the key players in the global sanitary napkins market: Edgewell Personal Care, Hengan International Group, Kimberly Clark, Procter & Gamble, and Unicharm
Other Prominent Vendors in the market are: Armada & Lady Anion, Bodywise (UK), Cotton High Tech, Everteen, First Quality Enterprises, GladRags, Lunapads.com, Johnson & Johnson, Maxim Hygiene, NatraTouch, NutraMarks, Ontex International, Seventh Generation, and Time of the Month.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is growing consumer interest in menstrual cups. Consumers are shifting their consumption pattern by adopting new feminine hygiene products such as menstrual cups. Due to the several advantages offered by menstrual cups such as reduce chances of infection and cost saving encourages the adoption of menstrual cups. Several vendors are shifting towards manufacturing menstrual cups as these are durable and easily disposed of. These factors are driving the manufacturing of sanitary napkins.”
According to the report, one of the major drivers for this market is surge in popularity of organic products. Female consumers in developed regions are adopting organic feminine hygienic products due to their health benefits. Organic feminine hygiene products are made using natural ingredients and are of high quality. These products are skin-friendly, environmentally-friendly, and have no adverse health benefits.
Edgewell Personal Care, Hengan International Group, Kimberly Clark, Procter & Gamble, and Unicharm, Armada & Lady Anion, Bodywise (UK), Cotton High Tech, Everteen, First Quality Enterprises, GladRags, Lunapads.com, Johnson & Johnson, Maxim Hygiene, NatraTouch, NutraMarks, Ontex International, Seventh Generation, and Time of the Month.
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