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Global Sanitary Napkins Market 2018-2022

About Sanitary Napkins

Sanitary napkins are prevalent among women owing to their accessibility and design in a wide variety of patterns, which includes regular pads, maxi pads, thin pads, and ultra-thin pads. High level of ease provided by thin pads has increased their adoption in the market. Ease and suitability are the key factors expected to drive the sanitary napkins market. As these products cater to a variety of women consumers with varying menstrual flow, resulting in high adoption of these products. The market has witnessed increase in awareness among women because of programs driven by government initiatives in many countries, especially developing countries, educating women about hygiene and persuading them to use menstrual pads instead of cloth.

Technavio’s analysts forecast the global sanitary napkins market to grow at a CAGR of 5.06% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global sanitary napkins market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of sanitary napkins.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Sanitary Napkins Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Edgewell Personal Care
  • Hengan International Group
  • Kimberly Clark
  • Procter & Gamble
  • Unicharm
Other prominent vendors
  • Armada & Lady Anion
  • Bodywise (UK)
  • Cotton High Tech
  • Everteen
  • First Quality Enterprises
  • GladRags
  • Lunapads.com
  • Johnson & Johnson
  • Maxim Hygiene
  • NatraTouch
  • NutraMarks
  • Ontex International
  • Seventh Generation
  • Time of the Month
Market driver
  • Surge in popularity of organic products
  • For a full, detailed list, view our report
Market trend
  • Growing consumer interest in menstrual cups
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Sanitary Napkins Market 2018-2022

Technavio recognizes the following companies as the key players in the global sanitary napkins market: Edgewell Personal Care, Hengan International Group, Kimberly Clark, Procter & Gamble, and Unicharm

Other Prominent Vendors in the market are: Armada & Lady Anion, Bodywise (UK), Cotton High Tech, Everteen, First Quality Enterprises, GladRags, Lunapads.com, Johnson & Johnson, Maxim Hygiene, NatraTouch, NutraMarks, Ontex International, Seventh Generation, and Time of the Month.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is growing consumer interest in menstrual cups. Consumers are shifting their consumption pattern by adopting new feminine hygiene products such as menstrual cups. Due to the several advantages offered by menstrual cups such as reduce chances of infection and cost saving encourages the adoption of menstrual cups. Several vendors are shifting towards manufacturing menstrual cups as these are durable and easily disposed of. These factors are driving the manufacturing of sanitary napkins.”

According to the report, one of the major drivers for this market is surge in popularity of organic products. Female consumers in developed regions are adopting organic feminine hygienic products due to their health benefits. Organic feminine hygiene products are made using natural ingredients and are of high quality. These products are skin-friendly, environmentally-friendly, and have no adverse health benefits.

Companies Mentioned

Edgewell Personal Care, Hengan International Group, Kimberly Clark, Procter & Gamble, and Unicharm, Armada & Lady Anion, Bodywise (UK), Cotton High Tech, Everteen, First Quality Enterprises, GladRags, Lunapads.com, Johnson & Johnson, Maxim Hygiene, NatraTouch, NutraMarks, Ontex International, Seventh Generation, and Time of the Month.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Feminine hygiene product segments
      • Table Parent market
      • Table Global feminine hygiene market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
      • Table Factors affecting the growth strategy of vendors
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast
      • Table Global sanitary napkins market 2017-2022 ($ billions)
      • Table Global sanitary napkins market: Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Product: Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Menstrual pads
      • Table Menstrual pads: Market size and forecast 2017-2022 ($ billions)
      • Table Menstrual pads: Year-over-year growth 2018-2022 (%)
    • Pantyliners
      • Table Pantyliners: Market size and forecast 2017-2022 ($ billions)
      • Table Pantyliners: Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Distribution channel: Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Retail stores
      • Table Retail stores: Market size and forecast 2017-2022 ($ billions)
      • Table Retail stores: Year-over-year growth 2018-2022 (%)
    • Online stores
      • Table Online stores: Market size and forecast 2017-2022 ($ billions)
      • Table Online stores: Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Regional landscape
    • Geographical segmentation
      • Table Global sanitary napkins market by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas
      • Table Americas: Market size and forecast 2017-2022 ($ billions)
      • Table Americas: Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • EMEA
      • Table EMEA: Market size and forecast 2017-2022 ($ billions)
      • Table EMEA: Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • APAC
      • Table APAC: Market size and forecast 2017-2022 ($ billions)
      • Table APAC: Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Edgewell Personal Care
      • Table Edgewell Personal Care: Overview
      • Table Edgewell Personal Care: Business segments
      • Table Edgewell Personal Care: Organizational developments
      • Table Edgewell Personal Care: Geographic focus
      • Table Edgewell Personal Care: Segment focus
      • Table Edgewell Personal Care: Key offerings
    • Hengan International Group
      • Table Hengan International Group: Overview
      • Table Hengan International Group: Business segments
      • Table Hengan International Group: Geographic focus
      • Table Hengan International Group: Segment focus
      • Table Hengan International Group: Key offerings
    • Kimberly Clark
      • Table Kimberly Clark: Overview
      • Table Kimberly Clark: Business segments
      • Table Kimberly Clark: Organizational developments
      • Table Kimberly Clark: Geographic focus
      • Table Kimberly Clark: Segment focus
      • Table Kimberly Clark: Key offerings
    • Procter & Gamble
      • Table Procter & Gamble: Overview
      • Table Procter & Gamble: Business segments
      • Table Procter & Gamble: Organizational developments
      • Table Procter & Gamble: Geographic focus
      • Table Procter & Gamble: Segment focus
      • Table Procter & Gamble: Key offerings
    • Unicharm
      • Table Unicharm: Overview
      • Table Unicharm: Business segments
      • Table Unicharm: Organizational developments
      • Table Unicharm: Geographic focus
      • Table Unicharm: Segment focus
      • Table Unicharm: Key offerings
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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