Global Sales Acceleration Technology Market 2015-2019
About Sales Acceleration Technology
Sales acceleration technology is a bridge between CRM software and marketing automation. It is the technology used to enhance sales activities, and it helps companies to convert marketing leads in sales. It comes in after effective marketing campaigns, which resulted in the lead generation and eventually help organization to increase the velocity of their sales process. Earlier, SaaS-based CRM was one of the tools that was used to abstract the useful insights of customers by running BI software functionalities.
Over the decades, CRM has been helping companies to increase revenue, but it does not necessarily accelerate the sales process. As the competition is increasing, companies have started to focus more on inside sales. Some of the sales acceleration technologies helps organizations to respond in a lesser time to leads generated over the web, make more number of calls in lesser time, and use web and video conferencing to avoid traveling and taking a repetitive sales practices.
Technavio's analysts forecast the global sales acceleration technology market to grow at a CAGR of 16.3% percent over the period 2014-2019.
Covered in this Report
The global sales acceleration technology market can be segmented into four: communication technology, analytics, social-based technology, and others. This report covers information about the market based on application and end-users. The report also covers information about the geographical segmentation of the market.Technavio's report, the Global Sales Acceleration Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it covers the market landscape. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Global Sales Acceleration Technology Market 2015-2019
Technavio recognizes the following companies as the key players in the global sales acceleration technology market: Salesforce.com, Marketo, Microsoft and Oracle
Other Prominent Vendors in the market are: Artesian Solutions, Attensity Group, Acidaes Solutions, Amdocs, Aplicor, Aptean, Bazaarvoice, Cisco, Demand Media, Domo, FrontRange, Infor Solutions, InsideSales.com, InsideView, Kana Software, Lattice Engines,Maximizer Software, NetSuite, Nuance Communications, Pipedrive, PK4 Software Technologies, QuestBack, Sage Business Solutions, Soffront Software, SugarCRM, Tableau Software, Talisma, Tour de Force CRM, Visible Technologies and Zoho CRM
Commenting on the report, an analyst from Technavio’s team said: “A majority of sellers are moving online to accommodate the shift in buyers' purchasing behavior. Many buyers now initiate purchase decisions through cellphones and social media or other web resources, instead of opting for face-to-face sales meetings. In response to this, there are several online retail companies that track the purchasing behavior of consumers in order to create a comprehensive range of products. Therefore, companies are adopting various sales acceleration technologies such as CRM analytics to leverage more flexibility in online purchasing.”
According to the report, enterprises are focusing more on aligning marketing channels with organizational business strategy. Marketing automation software allows companies to generate highly qualified leads that are ready for sales engagement. It provides the framework for companies to target, build, execute, and measure the success of marketing campaigns by identifying the buyer-readiness conditions for generated leads.
Further, the report states that while CRM helps to increase revenue, it does not necessarily accelerate the sales process.
alesforce.com, Marketo, Microsoft, Oracle, Artesian Solutions, Attensity Group, Acidaes Solutions, Amdocs, Aplicor, Aptean, Bazaarvoice, Cisco, Demand Media, Domo, FrontRange, Infor Solutions, InsideSales.com, InsideView, Kana Software, Lattice Engines,Maximizer Software, NetSuite, Nuance Communications, Pipedrive, PK4 Software Technologies, QuestBack, Sage Business Solutions, Soffront Software, SugarCRM, Tableau Software, Talisma, Tour de Force CRM, Visible Technologies, Zoho CRM