Market Research Logo

Global Sales Acceleration Technology Market 2015-2019

Global Sales Acceleration Technology Market 2015-2019

About Sales Acceleration Technology

Sales acceleration technology is a bridge between CRM software and marketing automation. It is the technology used to enhance sales activities, and it helps companies to convert marketing leads in sales. It comes in after effective marketing campaigns, which resulted in the lead generation and eventually help organization to increase the velocity of their sales process. Earlier, SaaS-based CRM was one of the tools that was used to abstract the useful insights of customers by running BI software functionalities.

Over the decades, CRM has been helping companies to increase revenue, but it does not necessarily accelerate the sales process. As the competition is increasing, companies have started to focus more on inside sales. Some of the sales acceleration technologies helps organizations to respond in a lesser time to leads generated over the web, make more number of calls in lesser time, and use web and video conferencing to avoid traveling and taking a repetitive sales practices.

Technavio's analysts forecast the global sales acceleration technology market to grow at a CAGR of 16.3% percent over the period 2014-2019.

Covered in this Report

The global sales acceleration technology market can be segmented into four: communication technology, analytics, social-based technology, and others. This report covers information about the market based on application and end-users. The report also covers information about the geographical segmentation of the market.Technavio's report, the Global Sales Acceleration Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it covers the market landscape. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA
Key Vendors
  • Salesforce.com
  • Marketo
  • Microsoft
  • Oracle
Other Prominent Vendors
  • Artesian Solutions
  • Attensity Group
  • Acidaes Solutions
  • Amdocs
  • Aplicor
  • Aptean
  • Bazaarvoice
  • Cisco
  • Demand Media
  • Domo
  • FrontRange
  • Infor Solutions
  • InsideSales.com
  • InsideView
  • Kana Software
  • Lattice Engines
  • Maximizer Software
  • NetSuite
  • Nuance Communications
  • Pipedrive
  • PK4 Software Technologies
  • QuestBack
  • Sage Business Solutions
  • Soffront Software
  • SugarCRM
  • Tableau Software
  • Talisma
  • Tour de Force CRM
  • Visible Technologies
  • Zoho CRM
Market Driver
  • Implementation of Marketing Automation Techniques
  • For a full, detailed list, view our report
Market Challenge
  • Lack of ROI Measurement System
  • For a full, detailed list, view our report
Market Trend
  • Growing Inclination toward Remote Purchasing
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Sales Acceleration Technology Market 2015-2019

Technavio recognizes the following companies as the key players in the global sales acceleration technology market: Salesforce.com, Marketo, Microsoft and Oracle

Other Prominent Vendors in the market are: Artesian Solutions, Attensity Group, Acidaes Solutions, Amdocs, Aplicor, Aptean, Bazaarvoice, Cisco, Demand Media, Domo, FrontRange, Infor Solutions, InsideSales.com, InsideView, Kana Software, Lattice Engines,Maximizer Software, NetSuite, Nuance Communications, Pipedrive, PK4 Software Technologies, QuestBack, Sage Business Solutions, Soffront Software, SugarCRM, Tableau Software, Talisma, Tour de Force CRM, Visible Technologies and Zoho CRM

Commenting on the report, an analyst from Technavio’s team said: “A majority of sellers are moving online to accommodate the shift in buyers' purchasing behavior. Many buyers now initiate purchase decisions through cellphones and social media or other web resources, instead of opting for face-to-face sales meetings. In response to this, there are several online retail companies that track the purchasing behavior of consumers in order to create a comprehensive range of products. Therefore, companies are adopting various sales acceleration technologies such as CRM analytics to leverage more flexibility in online purchasing.”

According to the report, enterprises are focusing more on aligning marketing channels with organizational business strategy. Marketing automation software allows companies to generate highly qualified leads that are ready for sales engagement. It provides the framework for companies to target, build, execute, and measure the success of marketing campaigns by identifying the buyer-readiness conditions for generated leads.

Further, the report states that while CRM helps to increase revenue, it does not necessarily accelerate the sales process.

Companies Mentioned

alesforce.com, Marketo, Microsoft, Oracle, Artesian Solutions, Attensity Group, Acidaes Solutions, Amdocs, Aplicor, Aptean, Bazaarvoice, Cisco, Demand Media, Domo, FrontRange, Infor Solutions, InsideSales.com, InsideView, Kana Software, Lattice Engines,Maximizer Software, NetSuite, Nuance Communications, Pipedrive, PK4 Software Technologies, QuestBack, Sage Business Solutions, Soffront Software, SugarCRM, Tableau Software, Talisma, Tour de Force CRM, Visible Technologies, Zoho CRM

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product and Service Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
    • Table Sales acceleration cycle
  • Market Landscape
    • Market Overview
      • Table Segmentation of Global Sales Acceleration Technology Market
    • Market Size and Forecast
      • Table Global Sales Acceleration Technology Market 2014-2019 ($ billions)
    • Five Forces Analysis
  • Market Segmentation by Application
    • Segmentation of Global Sales Acceleration Technology Market by Application
      • Table Segmentation of Global Sales Acceleration Technology Market by Application 2014
  • Market Segmentation by End-user
    • Global Sales Acceleration Technology Market by End-user
      • Table Global Sales Acceleration Technology Market by End-user 2014
  • Geographical Segmentation
    • Global Sales Acceleration Technology Market by Geographical Segmentation
      • Table Global Sales Acceleration Technology Market by Geographical Segmentation 2014-2019
    • Sales Acceleration Market in Americas
      • Market Size and Forecast
        • Table Sales Acceleration Market in Americas 2014-2019 ($ billions)
    • Sales Acceleration Market in EMEA
      • Market Size and Forecast
        • Table Sales Acceleration Market in EMEA 2014-2019 ($ billions)
    • Sales acceleration Market in APAC
      • Market Size and Forecast
        • Table Sales Acceleration Market in APAC 2014-2019 ($ billions)
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
    • Table Adoption of Cloud-based Predictive Analytics by Industry Verticals
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Key Vendors 2014
    • Other Prominent Vendors
      • Amdocs
      • Aptean
      • Artesian Solutions
      • Cisco Systems
      • Demand Media
      • InsideSales.com
      • Lattice Engines
      • NetSuite
      • Nuance Communications
      • Tableau Software
  • Key Vendor Analysis
    • Marketo
      • Key Facts
      • Business Overview
      • Segmentation by Revenue 2014
        • Table Marketo: Segmentation by Revenue 2014
      • Segmentation by Revenue 2013 and 2014
        • Table Marketo: Segmentation by Revenue 2013 and 2014 ($ millions)
      • Geographical Segmentation by Revenue 2014
        • Table Marketo: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Microsoft
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Microsoft: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Microsoft: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Microsoft: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Oracle
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Oracle: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Oracle: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Oracle: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Salesforce.com
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Salesforce.com: Business Segmentation 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Salesforce.com: Business Segmentation by Revenue 2013 and 2014 ($ millions)
      • Geographical Segmentation by Revenue 2014
        • Table Salesforce.com: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report