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Global SQM and CEM Market 2015-2019

Global SQM and CEM Market 2015-2019

About SQM and CEM

SQM is a tool used for comparing expectations with the performance of the product and service. Improved service quality increases the ranking of an organization and helps sustain in the competitive market. CEM is a management tool used to get insights about the customers, which helps organizations take right decisions with respect to their business. It tries to understand multiple aspects of the customer through touch points. Effective utilization of CEM helps enterprises in improving customer satisfaction and increasing brand loyalty. Companies need to manage customer experience effectively and ensure that they attain the maximum level of customer satisfaction to sustain the competition in this challenging business environment.

TechNavio's analysts forecast the Global SQM and CEM market to grow at a CAGR of 14.25 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global SQM and CEM market for the period 2015-2019. To calculate the market size, the report considers revenue generated from sales of SQM and CEM tools to enterprises. It includes revenue generated from the sales of the following CEM tools:

  • Text analytics
  • Web analytics
  • Speech analytics
  • EFM
TechNavio's report, Global SQM and CEM Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Europe, Latin America, North America, and the APAC and MEA regions; it also covers the Global SQM and CEM market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market. Key Regions
  • APAC
  • Europe
  • Latin America
  • MEA
  • North America
Key Vendors
  • Adobe Systems
  • HP
  • IBM
  • Oracle
Other Prominent Vendors
  • Amdocs
  • Attensity Group
  • CA Technologies
  • Chatterplug
  • ClickFox
  • Corsential
  • Egain Communications
  • Empathica
  • iPerceptions
  • Medallia
  • Microsoft
  • Riverstar Software
  • Webtrends
Market Driver
  • Growing Demand for Mobile Analytics
  • For a full, detailed list, view our report
Market Challenge
  • Difficulty in Handling Social Media
  • For a full, detailed list, view our report
Market Trend
  • Demand for Cross-channel Analytics
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

TechNavio Announces the Publication of its Research Report – Global SQM and CEM Market 2015-2019

TechNavio recognizes the following companies as the key players in the Global SQM and CEM Market: Adobe Systems Inc., HP Co., IBM Corp. and Oracle Corp.

Other Prominent Vendors in the market are: Amdocs, Attensity Group, CA Technologies, Chatterplug, ClickFox, Corsential, Egain Communications, Empathica, iPerceptions, Medallia, Microsoft, Riverstar Software and Webtrends.

Commenting on the report, an analyst from TechNavio’s team said: “The growing demand for cross-channel analytics is a major trend in the market, which provides insights on why a specific path and the channels through which the path was completed were chosen by a customer.”

According to the report, the growth in demand for mobile analytics is a key driver in the market. Consumers in the current business environment seek information on-the-go on their smartphones and tablets. With the rapid increase in the use of smartphones, vendors are developing mobile analytic tools.

Further, the report states that the difficulty in handling social media is one of the major challenges in the market. It is difficult to find relevant data in the large chunk of information gathered from social media forums. Moreover, the data on social media are both structured and unstructured.

Companies Mentioned

Adobe Systems , HP , IBM , Oracle , Amdocs , Attensity Group , CA Technologies , Chatterplug , ClickFox , Corsential , Egain Communications , Empathica , iPerceptions , Medallia , Microsoft, Riverstar Software, Webtrends

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Description
    • Introduction
      • SQM
        • Table SQM Touchpoints
      • CEM
        • Table CEM Touchpoints
    • Evolution of CEM
      • Table Evolution of CEM
    • SQM Workflow
      • Table SQM Workflow
    • Steps to Maximize Customer Experience
      • Table Steps to Maximize Customer Experience
  • Market Landscape
    • Market Overview
    • Global SQM and CEM Market 2014-2019
      • Table Global SQM and CEM Market 2014-2019 US$ (billion)
      • Table Text Analytics Methods
    • Five Forces Analysis
  • Market Segmentation by Application
    • Segmentation of Global SQM and CEM Market by Application 2014
      • Table Segmentation of Global SQM and CEM Market by Application 2014
      • Table Segmentation of Global SQM and CEM Market by Application 2014-2019
      • Global SQM Market
        • Table Global SQM Market 2014-2019 (US$ billion)
      • Global CEM Market
        • Table Global CEM Market 2014-2019 (US$ billion)
  • Market Segmentation by Technology
    • Segmentation of Global CEM Market by Technology 2014
      • Table Segmentation of Global CEM Market by Technology 2014
    • Global Text Analytics Market
      • Table Global Text Analytics Market 2014-2019 (US$ billion)
    • Global Web Analytics Market
      • Table Global Web Analytics Market 2014-2019 (US$ billion)
    • Global Speech Analytics Market
      • Table Global Speech Analytics Market 2014-2019 (US$ billion)
    • Global EFM Market
      • Table Global EFM Market 2014-2019 (US$ billion)
  • Geographical Segmentation
    • Table Segmentation of Global SQM and CEM Market by Geography 2014
    • Table Segmentation of Global SQM and CEM Market by Geography 2014-2019 (US$ billion)
  • Buying Criteria
  • Market Growth Drivers
    • Table Online and Offline Networks Analyzed Using CEM Tools
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Vendor Analysis 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Adobe
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Adobe Systems: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Adobe Systems: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Adobe Systems: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Key Developments
      • SWOT Analysis
    • HP
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table HP: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table HP: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table HP: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • IBM
      • Key Facts
      • Business Description
      • Business Segmentation
        • Table IBM: Business Segmentation
      • Revenue Segmentation by Business Segment
        • Table IBM: Revenue Segmentation by Business 2013
      • Revenue Segmentation by Business Operation
        • Table IBM: Revenue Segmentation 2013
      • Revenue Comparison of Business Segments 2012 and 2013
        • Table IBM: Revenue Comparison of Business Segments 2012 and 2013 (US$ million)
      • Revenue Segmentation by Geography
        • Table IBM: Revenue Segmentation by Geography 2013
      • Business Strategy
      • Key Developments
      • SWOT Analysis
    • Oracle
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Oracle: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Oracle: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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