Market Research Logo

Global Rum Market 2018-2022

Global Rum Market 2018-2022

About Rum

Rum is a distilled alcoholic drink and is prepared from sugarcane byproducts like molasses or directly from sugarcane juice by fermentation and distillation.

Technavio’s analysts forecast the Global Rum Market to grow at a CAGR of 1.91% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global rum market. To calculate the market size, the report considers the revenue generated from the sales of rum.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global rum market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bacardi
  • Diageo
  • LT Group
  • Pernod Ricard
  • Ron Barceló
Market driver
  • Premiumization of rum
  • For a full, detailed list, view our report
Market challenge
  • Campaigns against alcohol consumption
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for craft rum
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Rum Market 2018-2022

Technavio recognizes the following companies as the key players in the global rum market: Bacardi, Diageo, LT Group, Pernod Ricard, and Ron Barceló.

Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the mergers and acquisitions.” Increasing M&As in the market is one of the popular strategies that players use to acquire market share.

According to the report, one driver influencing this market is the new product launches. Over the past few years, the global rum market has witnessed a rise in the number of product launches.

Further, the report states that one challenge affecting this market is the stringent regulations. Players operating in the market face issues in complying with the global as well as country-specific rules and regulations imposed by various governments and advertisement authorities.

Companies Mentioned

Bacardi
Diageo
LT Group
Pernod Ricard
Ron Barceló

PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 05: MARKET SIZING
Market definition
Global rum market
Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 07: MARKET SEGMENTATION BY PRODUCT
Segmentation by product
Comparison by product
Global gold and dark rum market
Global white rum market
Global spiced rum market
Market opportunity by product
PART 08: CUSTOMER LANDSCAPE
PART 09: MARKET SEGMENTATION DISTRIBUTION CHANNEL
Segmentation by distribution channel
Comparison by distribution channel
On-trade
Off-trade
Market opportunity by distribution channel
PART 10: REGIONAL LANDSCAPE
Geographical segmentation
Regional comparison
Rum market in APAC
Rum market in Americas
Rum market in EMEA
Key leading countries
India
US
Philippines
France
Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 13: MARKET TRENDS
Marketing initiatives
Increasing demand for craft rum
Mergers and acquisitions
Online trends
PART 14: VENDOR LANDSCAPE
Overview
Landscape disruption
PART 15: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Bacardi
Diageo
LT Group
Pernod Ricard
Ron Barceló
List of abbreviations
Exhibit 01: Parent market
Exhibit 02: Global alcoholic beverage market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global rum market – Market size and forecast 2017-2022 (million liters)
Exhibit 09: Global rum market – Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2017
Exhibit 18: Product – Market share 2017-2022 (%)
Exhibit 19: Comparison by product
Exhibit 20: Global gold and dark rum market– Market size and forecast 2017-2022 (million liters)
Exhibit 21: Global gold and dark rum market – Year-over-year growth 2018-2022 (%)
Exhibit 22: Global white rum market – Market size and forecast 2017-2022 (million liters)
Exhibit 23: Global white rum market – Year-over-year growth 2018-2022 (%)
Exhibit 24: Global spiced rum market – Market size and forecast 2017-2022 (million liters)
Exhibit 25: Global spiced rum market – Year-over-year growth 2018-2022 (%)
Exhibit 26: Market opportunity by product
Exhibit 27: Customer landscape
Exhibit 28: Distribution channel – Market share 2017-2022 (%)
Exhibit 29: Comparison by distribution channel
Exhibit 30: On-trade – Market size and forecast 2017-2022 (million liters)
Exhibit 31: On-trade – Year-over-year growth 2018-2022 (%)
Exhibit 32: Off-trade – Market size and forecast 2017-2022 (million liters)
Exhibit 33: Off-trade – Year-over-year growth 2018-2022 (%)
Exhibit 34: Market opportunity by distribution channel
Exhibit 35: Global rum market – Market share by geography 2017-2022 (%)
Exhibit 36: Regional comparison
Exhibit 37: Rum market in APAC– Market size and forecast 2017-2022 (million liters)
Exhibit 38: Rum market in APAC – Year-over-year growth 2018-2022 (%)
Exhibit 39: Rum market in Americas – Market size and forecast 2017-2022 (million liters)
Exhibit 40: Rum market in Americas – Year-over-year growth 2018-2022 (%)
Exhibit 41: Rum market in EMEA – Market size and forecast 2017-2022 (million liters)
Exhibit 42: Rum market in EMEA – Year-over-year growth 2018-2022 (%)
Exhibit 43: Key leading countries
Exhibit 44: Market opportunity
Exhibit 45: Product launches
Exhibit 46: Packaging innovations in rum category
Exhibit 47: Mergers and acquisitions in the rum category 2018
Exhibit 48: Vendor landscape
Exhibit 49: Landscape disruption
Exhibit 50: Vendors covered
Exhibit 51: Vendor classification
Exhibit 52: Market positioning of vendors
Exhibit 53: Vendor overview
Exhibit 54: Bacardi – Organizational developments
Exhibit 56: Bacardi – Geographic focus
Exhibit 57: Bacardi – Product offerings
Exhibit 58: Vendor overview
Exhibit 59: Diageo – Geographical segments 2017
Exhibit 60: Diageo – Organizational developments
Exhibit 62: Diageo – Geographic focus
Exhibit 63: Diageo – Key offerings
Exhibit 64: Vendor overview
Exhibit 65: LT Group – Organizational developments
Exhibit 66: LT Group– Geographic focus
Exhibit 67: LT Group – Key offerings
Exhibit 68: Vendor overview
Exhibit 69: Pernod Ricard – Organizational developments
Exhibit 70: Pernod Ricard – Geographic focus
Exhibit 71: Pernod Ricard – Key offerings
Exhibit 72: Vendor overview
Exhibit 73: Ron Barceló – Organizational developments
Exhibit 74: Ron Barceló– Geographic focus
Exhibit 75: Ron Barceló – Key offerings

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report