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Global Rum Market 2018-2022

Global Rum Market 2018-2022

About Rum

Rum is a distilled alcoholic drink and is prepared from sugarcane byproducts like molasses or directly from sugarcane juice by fermentation and distillation.

Technavio’s analysts forecast the Global Rum Market to grow at a CAGR of 1.91% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global rum market. To calculate the market size, the report considers the revenue generated from the sales of rum.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global rum market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bacardi
  • Diageo
  • LT Group
  • Pernod Ricard
  • Ron Barceló
Market driver
  • Premiumization of rum
  • For a full, detailed list, view our report
Market challenge
  • Campaigns against alcohol consumption
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for craft rum
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Rum Market 2018-2022

Technavio recognizes the following companies as the key players in the global rum market: Bacardi, Diageo, LT Group, Pernod Ricard, and Ron Barceló.

Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the mergers and acquisitions.” Increasing M&As in the market is one of the popular strategies that players use to acquire market share.

According to the report, one driver influencing this market is the new product launches. Over the past few years, the global rum market has witnessed a rise in the number of product launches.

Further, the report states that one challenge affecting this market is the stringent regulations. Players operating in the market face issues in complying with the global as well as country-specific rules and regulations imposed by various governments and advertisement authorities.

Companies Mentioned

Bacardi
Diageo
LT Group
Pernod Ricard
Ron Barceló

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global alcoholic beverage market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Global rum market
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global rum market – Market size and forecast 2017-2022 (million liters)
      • Table Global rum market – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Product – Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Global gold and dark rum market
      • Table Global gold and dark rum market– Market size and forecast 2017-2022 (million liters)
      • Table Global gold and dark rum market – Year-over-year growth 2018-2022 (%)
    • Global white rum market
      • Table Global white rum market – Market size and forecast 2017-2022 (million liters)
      • Table Global white rum market – Year-over-year growth 2018-2022 (%)
    • Global spiced rum market
      • Table Global spiced rum market – Market size and forecast 2017-2022 (million liters)
      • Table Global spiced rum market – Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation distribution channel
    • Segmentation by distribution channel
      • Table Distribution channel – Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • On-trade
      • Table On-trade – Market size and forecast 2017-2022 (million liters)
      • Table On-trade – Year-over-year growth 2018-2022 (%)
    • Off-trade
      • Table Off-trade – Market size and forecast 2017-2022 (million liters)
      • Table Off-trade – Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Regional landscape
    • Geographical segmentation
      • Table Global rum market – Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Rum market in APAC
      • Table Rum market in APAC– Market size and forecast 2017-2022 (million liters)
      • Table Rum market in APAC – Year-over-year growth 2018-2022 (%)
    • Rum market in Americas
      • Table Rum market in Americas – Market size and forecast 2017-2022 (million liters)
      • Table Rum market in Americas – Year-over-year growth 2018-2022 (%)
    • Rum market in EMEA
      • Table Rum market in EMEA – Market size and forecast 2017-2022 (million liters)
      • Table Rum market in EMEA – Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • India
    • US
    • Philippines
    • France
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Product launches
      • Table Packaging innovations in rum category
    • Market challenges
  • Market trends
    • Marketing initiatives
    • Increasing demand for craft rum
    • Mergers and acquisitions
      • Table Mergers and acquisitions in the rum category 2018
    • Online trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Bacardi
      • Table Vendor overview
      • Table Bacardi – Organizational developments
      • Table Bacardi – Product offerings
    • Diageo
      • Table Vendor overview
      • Table Diageo – Business segments
      • Table Diageo – Organizational developments
      • Table Diageo – Geographic focus
      • Table Diageo – Key offerings
    • LT Group
      • Table Vendor overview
      • Table LT Group – Organizational developments
      • Table LT Group– Geographic focus
      • Table LT Group – Key offerings
    • Pernod Ricard
      • Table Vendor overview
      • Table Pernod Ricard – Organizational developments
      • Table Pernod Ricard – Geographic focus
      • Table Pernod Ricard – Key offerings
    • Ron Barceló
      • Table Vendor overview
      • Table Ron Barceló –Organizational developments
      • Table Ron Barceló –Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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