About retail ready packaging
Retail ready packaging (RRP) is used to package consumer products such as food and beverages. It refers to the packaging in a ready-to-sell form. It eliminates the need for packing and repacking the product before being placed on the shelf of a retail outlet. This solution is designed for quick and efficient replenishment of stocks, to improve supply chain efficiency and reduce costs for retailers, and to ensure effective product handling. It is also designed to increase brand awareness and visibility of products. This ensures production recognition and, thereby enhances the shopping experience of customers. Overall, RRP is designed to adhere to certain conditions or functional requirements, commonly known as the Five Easies.” It must be easy to identify, open, replenish, shop, and dispose of for the packaging to be called RRP.
Technavio's analysts forecast the global retail ready packaging market to grow at a CAGR of 3.91% over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the global retail ready packaging market for the period 2015-2019. To calculate the market size, the report has taken into consideration revenue generated from the sales of RRP products. It also includes the market size in terms of shipment in million tons. The report includes market segmentation based on type and end-users.On the basis of type, the global RRP market can be segmented as follows:
Technavio Announces the Publication of its Research Report – Global Retail Ready Packaging (RRP) Market 2015-2019
Technavio recognizes the following companies as the key players in Global Retail Ready Packaging (RRP) Market 2015-2019: Amcor, DS Smith, Mondi Group and Smurfit Kappa Group
Other Prominent Vendors in the market are: Caps Cases, Creative Corrugated Designs, ETT Verpackungstechnik, i2i Europe, Industrial Packaging, Linpac Packaging, Mayr-Melnhof Karton, Model Management, Polymer Logistics, RFC Container Company and Robert Bosch
Commenting on the report, an analyst from Technavio’s team said: “The APAC is forecast to be the fastest growing region in the global RRP market. China is expected to contribute the most to the growth of the market in the APAC. The rising urban population and the rapid development of retail infrastructure are the contributors to the market growth in the region. In addition, the APAC is characterized by low market penetration. There exists a huge potential for the vendors operating in the APAC to enhance their presence and gain market share through rapid market penetration.”
According to the report, RRP is a consumer packaging solution designed to make shelf replenishment easy and fast. Retailers can reduce the time taken to replenish shelves by approximately 15% using RRP products. Easy and quick replenishment of products can help retailers increase their daily revenue as all products are available for customers on the retail shelf at any point in time. Effective and efficient replenishment also minimizes wastage of shelf space.
Further, the report states that one major challenge hindering the growth of the market is the growth of online retailing, which discourages customers from visiting a retailer's store.
Amcor, DS Smith, Mondi Group, Smurfit Kappa Group, Caps Cases, Creative Corrugated Designs, ETT Verpackungstechnik, i2i Europe, Industrial Packaging, Linpac Packaging, Mayr-Melnhof Karton, Model Management, Polymer Logistics, RFC Container Company, Robert Bosch
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