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Global Retail Analytics Market 2016-2020

Global Retail Analytics Market 2016-2020

About Retail Analytics

Retail analytics delivers flexible, scalable, cost-effective, and advanced solutions for optimizing marketing and merchandising decisions. It helps in the following areas:

  • Price rules and performance target management
  • Demand forecasting
  • Price and promotion modeling
  • Price and promotion optimization
  • Category management
  • Store clustering and price zone definition
  • Product assortment selection
  • Markdowns optimization
  • Competition analysis
  • Market basket analysis
Retailers have to analyze terabytes of data to understand consumer needs accurately. Retail analytics helps predict a range of consumer preferences, from simple demands to unique tastes. Organizations in the retail sector are using business intelligence (BI) and retail analytics tools in areas of customer intelligence, merchandising intelligence, and operational intelligence. Retail analytics tools help them understand customers and businesses better and increase their market shares.

Technavio’s analysts forecast the global retail analytics market to grow at a CAGR of 20.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global retail analytics market for 2016-2020. To calculate the market size, the report considers revenue generated from software licenses, support and maintenance, and subscriptions from analytics applications in the retail industry.

The market is divided into the following segments based on functions:
  • Consumer analytics
  • Marketing analytics
  • Supply chain analytics
  • Merchandising and in-store analytics
Technavio's report, Global Retail Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Angoss Software
  • Experian
  • IBM
  • Microsoft
  • Oracle
  • SAP
  • SAS institute
Other prominent vendors
  • Adobe
  • Information Builders
  • Infor
  • MicroStrategy
  • QlikTech
  • Tableau
  • Tibco Software
Market driver
  • Increasing volume of data from retail sector
  • For a full, detailed list, view our report
Market challenge
  • High cost of implementation and upgrading
  • For a full, detailed list, view our report
Market trend
  • Shift toward predictive analytics tools
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Retail Analytics Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Retail Analytics Market: Angoss Software, Experian, IBM, Microsoft, Oracle, SAP and SAS institute

Other Prominent Vendors in the market are: Adobe, Information Builders, Infor, MicroStrategy, QlikTech, Tableau and Tibco Software

Commenting on the report, an analyst from Technavio’s team said: “In retail analytics solutions, there has been an aggressive introduction of user-friendly predictive analytics tools, which are offered either independently or as an embedded feature of BI and analytics tools. These predictive analytics solutions include interactive visualization and automation. This accelerates information processing through complex methods for developing, monitoring, and analyzing predictive models.”

According to the report, retail analytics tools include a series of applications for making better decisions in an organization by providing accurate, dependable, consistent, and understandable data and reports in a useful format. BI is used to get the right information to the right people at the right time in order to support better decision making. Analytics helps companies make important decisions, as it provides useful analysis and insights.

Further, the report states that the high cost of implementing analytics tools and upgrading is one of the major challenges

Companies Mentioned

Angoss Software, Experian, IBM, Microsoft, Oracle, SAP, SAS institute, Adobe, Information Builders, Infor, MicroStrategy, QlikTech, Tableau, Tibco Software

  • Executive summary
    • Highlights
  • Scope of the report
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Retail analytics market segmentation
    • Applications of analytics in retail industry
      • Table Applications of analytics in retail industry
    • Market size and forecast
      • Table Global retail analytics market 2015-2020 ($ billions)
  • Market segmentation by function
    • Market overview
      • Table Global retail analytics market by function 2015
      • Table Global retail analytics market by function 2015-2020
    • Types of retail analytics by function
      • Table Types of retail analytics by function
  • Geographical segmentation
    • Global retail analytics market segmentation by region 2015
      • Table Global retail analytics market segmentation by region 2015
      • Table Global retail analytics market by region 2015-2020
    • Retail analytics market in Americas
      • Table Global retail analytics market by region 2015-2020 ($ billions)
    • Retail analytics market in EMEA
    • Retail analytics market in APAC
  • Key leading countries
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Five forces analysis
    • Table Five forces analysis
  • Key vendor analysis
    • Vendor landscape
    • Description of products and solutions
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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