Global Marketing Resource Management (MRM) Market 2015-2019
Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:
Technavio Announces the Publication of its Research Report – Global Marketing Resource Management (MRM) Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Marketing Resource Management Market: BrandMaker, IBM, Infor Orbis Global, SAP, SAS and Teradata
Other Prominent Vendors in the market are: Adnovate, Aptean, BrandMaster, BrandWizard, Central Desktop (PGi), Code Worldwide, Direxxis, Kodak, Microsoft, MarketingPilot (Microsoft), Neolane, Oracle and Saepio
Commenting on the report, an analyst from Technavio’s team said: “Recently, digital media has transformed the way marketers share information and consumers make purchase-related decisions. This transformation has also changed marketers' spending patterns on marketing channels. Most marketers are investing in digital media such as websites, email, and social media. In addition, the number of Internet users has increased rapidly. Digital media provide greater freedom of communication to users than traditional media.”
According to the report, MRM helps make marketing plans for product launches. It helps organizations decide which segment to target and position the product in. Also, it offers transparency to top management to understand the launch date and involve the media. Further, MRM defines the strategy with which the operational infrastructure needs to be constructed. Thus, it helps in the execution of plans according to company goals, and analyzes and improves ROI.
Further, the report states that the low adoption of MRM solutions among SMEs due to the high cost of software implementation is a challenge for market growth.
BrandMaker, IBM, Infor Orbis Global, SAP, SAS, Teradata, Adnovate, Aptean, BrandMaster, BrandWizard, Central Desktop (PGi), Code Worldwide, Direxxis, Kodak, Microsoft, MarketingPilot (Microsoft), Neolane, Oracle, Saepio