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Global Marketing Resource Management (MRM) Market 2015-2019

Global Marketing Resource Management (MRM) Market 2015-2019

About MRM

Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:

  • MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management
  • MRM creates and develops all marketing programs and content, including production management
  • MRM helps in collecting and managing all the content and knowledge, including digital asset and content management
  • MRM fulfils and helps in distributing assets and in content and knowledge management
  • MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics
Technavio's analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.

Covered in this Report

The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:
  • Marketing reporting and analytics
  • Project management software
  • Financial management software
  • Capacity management software
  • Others (Brand and production management software)
Technavio's report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.Key Regions
  • Americas
  • APAC
  • EMEA
Key Vendors
  • BrandMaker
  • IBM
  • Infor Orbis Global
  • SAP
  • SAS
  • Teradata
Other Prominent Vendors
  • Adnovate
  • Aptean
  • BrandMaster
  • BrandWizard
  • Central Desktop (PGi)
  • Code Worldwide
  • Direxxis
  • Kodak
  • Microsoft
  • MarketingPilot (Microsoft)
  • Neolane
  • Oracle
  • Saepio
Key Market Driver
  • Increased Use of Marketing
  • For a full, detailed list, view our report
Key Market Challenge
  • Low Adoption of MRM Solutions among SMEs
  • For a full, detailed list, view our report
Key Market Trend
  • Increased Focus on Digital Media
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Marketing Resource Management (MRM) Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Marketing Resource Management Market: BrandMaker, IBM, Infor Orbis Global, SAP, SAS and Teradata

Other Prominent Vendors in the market are: Adnovate, Aptean, BrandMaster, BrandWizard, Central Desktop (PGi), Code Worldwide, Direxxis, Kodak, Microsoft, MarketingPilot (Microsoft), Neolane, Oracle and Saepio

Commenting on the report, an analyst from Technavio’s team said: “Recently, digital media has transformed the way marketers share information and consumers make purchase-related decisions. This transformation has also changed marketers' spending patterns on marketing channels. Most marketers are investing in digital media such as websites, email, and social media. In addition, the number of Internet users has increased rapidly. Digital media provide greater freedom of communication to users than traditional media.”

According to the report, MRM helps make marketing plans for product launches. It helps organizations decide which segment to target and position the product in. Also, it offers transparency to top management to understand the launch date and involve the media. Further, MRM defines the strategy with which the operational infrastructure needs to be constructed. Thus, it helps in the execution of plans according to company goals, and analyzes and improves ROI.

Further, the report states that the low adoption of MRM solutions among SMEs due to the high cost of software implementation is a challenge for market growth.



Companies Mentioned

BrandMaker, IBM, Infor Orbis Global, SAP, SAS, Teradata, Adnovate, Aptean, BrandMaster, BrandWizard, Central Desktop (PGi), Code Worldwide, Direxxis, Kodak, Microsoft, MarketingPilot (Microsoft), Neolane, Oracle, Saepio

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Description
    • MRM Evolution
      • Table MRM Evolution
    • Five Competency Areas of MRM
    • MRM Framework
      • Table Framework of MRM
  • Market Landscape
    • Market Overview
    • Global MRM Market
      • Table Global MRM Market 2014-2019 ($ billions)
    • Five Forces Analysis
  • Market Segmentation by Application
    • Table Global MRM Market Segmentation by Application 2014
  • Geographical Segmentation
    • Table Global MRM Market Segmentation by Geography 2014
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Vendor Analysis 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • BrandMaker
      • Key Facts
      • Business Overview
      • Recent Developments
      • SWOT Analysis
    • IBM
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table IBM: Business Segmentation
      • business Segmentation by Revenue
        • Table IBM: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2013
        • Table IBM: Business Segmentation BY Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table IBM: Business Segmentation BY Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue
        • Table IBM: Geographical Segmentation BY Revenue 2013
      • Business Strategy
      • Key Developments
      • SWOT analysis
    • Infor
      • Key Facts
      • Business Overview
      • Recent Developments
      • SWOT Analysis
    • SAP
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table SAP: Business Segmentation
      • Business Segmentation by Revenue 2013
        • Table SAP: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table SAP: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table SAP: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Key Developments
      • SWOT Analysis
    • SAS
      • Key Facts
      • Business Overview
      • Revenue Segmentation by Industry 2012
        • Table SAS Institute: Revenue Segmentation by Industry 2012
      • Geographical Segmentation by Revenue 2012
        • Table SAS Institute: Geographical Segmentation by Revenue 2012
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Teradata
      • Key Facts
      • Business Overview
      • Segmentation by Revenue 2014
        • Table Teradata: Segmentation by Revenue 2014
      • Segmentation by Revenue 2013 and 2014
        • Table Teradata: Segmentation by Revenue 2013 and 2014 ($ billions)
      • Geographical Segmentation by Revenue 2014
        • Table Teradata: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT analysis
  • Other Reports in this Series

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