Global Residential Toaster Ovens Market 2019-2023

Global Residential Toaster Ovens Market 2019-2023

About this market

The growth in purchasing power and rising disposable income. expenditure on cooking appliances has increased. This further propels the demand for premium cooking appliances such as toaster ovens. The demand for premium toaster ovens also fuels investments in innovative product raw materials and technologies. This can have a positive impact on the performance of these appliances. Consumers prefer appliances that are smart highly-efficient. and user-friendly. This leads to product premiumization and consecutively drives the value sales of the market. Since premium products are priced higher than regular products these innovations widen the opportunities for vendors to expand their profit margins. Manufacturers of cooking appliances focus more on pricing strategies to increase their profit margins by setting premium pricing for innovative and tech-savvy products. Thus, the growing demand for premium innovative cooking appliances works as a price-metric parameter for market participants. Technavio’s analysts have predicted that the global residential toaster ovens market will register a CAGR of about 7% by 2023.

Market Overview

User friendly, convenience, and multifunctionality

Toaster ovens make cooking easier as they save time and offer convenience. They also allow consumers to use multiple cooking options such as bake, convection: broil, and rotisserie. Warming food is also a crucial function. With the introduction of toaster ovens, cooking has become easier and faster: and allow food warming as per requirement. Moreover; cooking preserves all the nutrients. vitamins: and minerals in the food along with flavor and texture.

Long product replacement cycle

The long lifespan of such appliances reduces the frequency of product replacements thereby adversely affecting the year-over-year growth of the market. Their low maintenance requirement further contributes to infrequent product purchases. Therefore. these factors drive and raise product lifespan, thereby restricting frequent sales.

For the detailed list of factors that will drive and challenge the growth of the residential toaster ovens market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several companies. Innovation and advances in technology have changed demand and preferences, thereby influencing vendors to invest in R&D and innovation in terms of technology: performance, features: and design. This has further intensified market competition. The demand for energy-efficient, multi-feature toaster ovens is high. To meet such evolving customer needs; vendors continuously widen their product portfolio per evolving consumer demand.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global household durables market
      • Table Segments of global household durables market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Household and NPISHs final consumption expenditure per capita (constant 2010 US$) 2011-2016
      • Table Household disposable income per capita (US$) 2011-2016
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by technology
    • Segmentation by technology
      • Table Global residential toaster ovens market by technology 2018 (% share of revenue)
      • Table Key vendors offering non-smart toaster ovens
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ millions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in Americas
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ millions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in EMEA
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing demand for smart connected toaster ovens
    • Portability, compatibility, and fit for every lifestyle
    • Introduction of multi-cooking features in toaster ovens
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Haier Group
      • Table Haier Group - Vendor overview
      • Table Haier Group - Business segments
      • Table Haier Group - Organizational developments
      • Table Haier Group - Geographic focus
      • Table Haier Group - Segment focus
      • Table Haier Group - Key offerings
    • Koninklijke Philips
      • Table Koninklijke Philips - Vendor overview
      • Table Koninklijke Philips - Business segments
      • Table Koninklijke Philips - Organizational developments
      • Table Koninklijke Philips - Geographic focus
      • Table Koninklijke Philips - Segment focus
      • Table Koninklijke Philips - Key offerings
    • Panasonic Corporation
      • Table Panasonic Corporation - Vendor overview
      • Table Panasonic Corporation - Business segments
      • Table Panasonic Corporation - Organizational developments
      • Table Panasonic Corporation - Geographic focus
      • Table Panasonic Corporation - Segment focus
      • Table Panasonic Corporation - Key offerings
    • Spectrum Brands
      • Table Spectrum Brands - Vendor overview
      • Table Spectrum Brands - Business segments
      • Table Spectrum Brands - Organizational developments
      • Table Spectrum Brands - Geographic focus
      • Table Spectrum Brands - Segment focus
      • Table Spectrum Brands - Key offerings
    • Whirlpool Corporation
      • Table Whirlpool Corporation - Vendor overview
      • Table Whirlpool Corporation - Product segments
      • Table Whirlpool Corporation - Organizational developments
      • Table Whirlpool Corporation - Geographic focus
      • Table Whirlpool Corporation - Segment focus
      • Table Whirlpool Corporation - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

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