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Global Protein Bar Market 2017-2021

About Protein Bar

Protein bars are food supplement bars that contain protein. These bars are aimed mainly at consumers leading an active lifestyle, for example: Athletes and sports persons. It can also be taken as a snack item or as a meal replacement solution. In the last few years, the number of health-conscious consumers has increased worldwide mainly due to increasing health problems like: obesity, poor nutrition, and weak immune systems.

Technavio’s analysts forecast the global protein bar market to grow at a CAGR of 7.79% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global protein bar market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Protein Bar Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Kellogg
  • General Mills
  • Premier Nutrition
  • Quest Nutrition
  • thinkThin
Other prominent vendors
  • Grenade
  • Forward Foods
  • YouBar
  • OhYeah! Nutrition
  • Atkins Nutritionals
  • Abbott
  • Mars
  • Clif bars
  • KIND Snacks
  • NuGo Nutrition
  • Orgain
Market driver
  • Convenience factor
  • For a full, detailed list, view our report
Market challenge
  • Product recalls
  • For a full, detailed list, view our report
Market trend
  • Marketing initiatives for product promotions
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Protein Bar Market 2017-2021

Technavio recognizes the following companies as the key players in the global protein bar market: Kellogg, General Mills, Premier Nutrition, Quest Nutrition, and thinkThin.

Other Prominent Vendors in the market are: Grenade, Forward Foods, YouBar, OhYeah! Nutrition, Atkins Nutritionals, Abbott, Mars, Clif bars, KIND Snacks, NuGo Nutrition, and Orgain.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is marketing initiatives for product promotions. Some players like Premier Nutrition, thinkThin, and others use integrated marketing communication to sell their products. They utilize traditional print media and social media, for example: YouTube, to market the health benefits of protein bars. Many players are currently launching various campaigns to promote their protein bar offerings.”

According to the report, one driver in the market is convenience factor. With the changing times, traditional meal time is gradually getting blurred as consumers are increasingly adopting snacking culture. They often look for RTE (ready-to-eat) food products that fulfill daily nutrition requirements. With the increase in the on-the-go food trends, protein bars are becoming the go-to food choice due to the convenience factor and high-nutrition. These protein bars are a convenient snack option for busy consumers who look for a healthy snack that is also filling. Snacking between meals by using protein bars avoids people to feel famished and hit starvation mode

Further, the report states that one challenge in the market is product recalls. Another challenge to the growth of the market is product recalls by players citing various issues. A product recall can put the reputation of the company and the consumer trust and loyalty at stake. It can even render immense financial burden to the company. Recently, many popular protein bar players recalled their product offerings. For instance, in March 2017, Pro Sports Club announced the recall of nearly 37,000 protein bars as they were made by the soy butter from SoyNut Butter, who recalled its product offerings after they were linked to an E.

Companies Mentioned

Kellogg, General Mills, Premier Nutrition, Quest Nutrition, thinkThin, Grenade, Forward Foods, YouBar, OhYeah! Nutrition, Atkins Nutritionals, Abbott, Mars, Clif bars, KIND Snacks, NuGo Nutrition, and Orgain.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Global health and wellness market
      • Table Consumer insights in food and beverage product purchase
  • Market landscape
    • Global protein bar market
      • Table Global protein bar market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Table Segmentation by product type in 2016 and 2021 (%)
    • Global medium protein bar market
      • Table Global medium protein bar market 2016-2021 ($ millions)
    • Global low protein bar market
      • Table Global low protein bar market 2016-2021 ($ millions)
    • Global high protein bar market
      • Table Global high protein bar market 2016-2021 ($ millions)
  • Market segmentation by distribution channel
    • Table Segmentation by distribution channel in 2016 (%)
    • Table Analysis of different retail formats based on key parameters
  • Geographical segmentation
    • Table Segmentation by geography in 2016 and 2021 (%)
    • Protein bar market in the Americas
      • Table Protein bar market in the Americas 2016-2021 ($ millions)
    • Protein bar market in EMEA
      • Table Protein bar market in EMEA 2016-2021 ($ millions)
    • Protein bar market in APAC
      • Table Protein bar market in APAC 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries market share in 2016
    • The US
      • Table Protein bar market in the US 2016-2021 ($ millions)
    • The UK
      • Table Number of gyms in the UK in 2014 and 2015
      • Table Protein bar market in the UK 2016-2021 ($ millions)
    • Australia
      • Table Protein bar market in Australia 2016-2021 ($ millions)
    • Canada
      • Table Protein bar market in Canada 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Health benefits of protein bars
      • Table Other prominent reasons for on-the-go convenience
      • Table Availability of various varieties of protein bars
    • Market challenges
      • Table Few harmful ingredients used in protein bars
  • Market trends
    • Marketing initiatives for product promotions
    • Increasing demand for organic, reduced-sugar, and gluten-free protein bars
      • Table Retail packaged gluten-free food market for different countries 2010-2014 ($billions)
    • Trending gourmet protein bars
    • Increasing usage of natural and familiar ingredients
  • Vendor landscape
    • Competitive scenario
      • Table Strategies adopted by players
    • Competitive assessment
      • Table Competitive assessment
  • Key vendor analysis
    • General Mills
      • Table General Mills: Business segmentation by revenue 2016
      • Table General Mills: Geographical segmentation by revenue 2016
      • Table General Mills: Flavors of protein bars
      • Table General Mills: Recent developments
    • Kellogg
      • Table Kellogg: Flavors of protein bars
      • Table Kellogg: Recent developments
    • Premier Nutrition
      • Table Premier Nutrition: Flavors of protein bars
      • Table Premier Nutrition: Recent developments
    • Quest Nutrition
      • Table Quest Nutrition: Flavors of protein bars
      • Table Quest Nutrition: Recent developments
    • thinkThin
      • Table thinkThin: Flavors of protein bars
      • Table thinkThin: Recent developments
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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