Global Professional Haircare Market 2016-2020
About Professional Hair Care
The global economic recovery, impact of mass media, and higher disposable incomes have resulted in improved product sales in the market. Consumers use salon services to try out new hairstyles and styling products, influenced by celebrities and changing fashion trends. Salons are increasingly opting for professional haircare products to provide varied services to customers.
Technavio’s analysts forecast the global professional hair care market to grow at a CAGR of 3.75% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global professional hair care market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of Pilates equipment to individual customers and sports clubs in the global market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Professional Hair Care Market 2016-2020
Technavio recognizes the following companies as the key players in the global professional hair care market: Henkel, Kao, L'Oréal, P&G, and Unilever.
Other prominent vendors in the market are: Avon, Cadiveu Professional USA, Combe, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, and World Hair Cosmetics.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is launch of customized products. Consumers today are willing to spend on premium personalized services and advanced products. This has resulted in increased preference and demand for retail salon products. Consumers perceive that retail salon products sold by salons are more effective, customized for their hair and scalp problems, and of better quality than other haircare products available in retail stores.”
According to the report, one of the primary drivers in the market is use of multiple platforms to engage with consumers. Marketing and consumer engagement play vital roles in creating awareness, endorsing, and promoting products. Continuous consumer engagement through both offline and online platforms including mobile marketing and spreading product awareness through mobile applications, audio-video formats, and styling tips also help engage consumers. Vendors use celebrity endorsements to differentiate and promote their brands in this intensely competitive market. They are also trying to market their haircare products in-house through salons or beauty parlors. Big salon chains enter partnerships with professional haircare companies to use the companies' products in their salons and to market them to consumers. They offer value packages and samples.
Further, the report states that one major challenge in the market is cannibalization through one-time purchase items and DIY home product packs. The demand for personal care products especially haircare appliances such as hair straighteners and other styling hair appliances is surging in the market. These hair styling appliances are one-time investments, have longer life cycles, are portable, and are increasingly easy to use. In comparison, professional salon treatments can be very expensive, and consumers tend to prefer them on specific occasions. The haircare appliances and hair stylers market is expected to play a key role in the global personal care appliances market during the forecast period.
Henkel, Kao, L'Oréal, P&G, Unilever, Avon, Cadiveu Professional USA, Combe, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, World Hair Cosmetics.
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