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Global Professional Haircare Market 2016-2020

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Product segments in global professional haircare market
      • Table Key regions
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Global professional haircare market
      • Table Global professional haircare market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Global professional haircare market: Distribution channels
      • Table Key distribution channels
      • Table Global professional haircare market: Revenue share by distribution channel 2015
      • Table Analysis of different retail formats based on key parameters
  • Market segmentation by product
    • Global professional haircare market by product
      • Table Global professional haircare market by product 2015 and 2020
    • Global professional hair colorant market
      • Table Types of professional hair colorants
      • Table Global professional hair colorants market 2015-2020 ($ billions)
    • Global professional shampoo and conditioner market
      • Table Global professional shampoo and conditioner market 2015-2020 ($ billions)
    • Global professional hair styling products market
      • Table Global professional hair styling products market 2015-2020 ($ billions)
    • Global professional straightening and perming products market
      • Table Global professional straightening and perming products market 2015-2020 ($ millions)
  • Geographical segmentation
    • Market segmentation by geography
      • Table Global professional haircare market segmentation by geography 2015 and 2020
    • Professional haircare market in the Americas
      • Table Professional haircare market in the Americas 2015-2020 ($ billions)
    • Professional haircare market in Europe
      • Table Professional haircare market in Europe 2015-2020 ($ billions)
    • Professional haircare market in APAC
      • Table Professional haircare market in APAC 2015-2020 ($ billions)
    • Professional haircare market in MEA
      • Table Professional haircare market in MEA 2015-2020 ($ millions)
  • Market drivers
    • Use of multiple platforms to engage with consumers
    • Leveraging hair salons
    • Rising demand for hair color services
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Cannibalization through one-time purchase items and DIY home product packs
    • New medical technologies for hair enhancement
    • Demand and forecast projection and management of inventory
    • Threat from counterfeit products
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Launch of customized products
      • Table Professional haircare products catering to various hair types
    • Promotion and bundle services at salons
    • Targeted scalp solution products
    • Product innovation
  • Vendor landscape
    • Competitive analysis
    • Comparative analysis of key vendors
      • Table Key vendors: Financial metrics
      • Table Comparison of sales growth 2014-2015
  • Key vendor analysis
    • Henkel
      • Table Business and geographical segmentation by revenue 2015
    • Kao
      • Table Business and geographical segmentation by revenue 2015
    • L'Oréal
      • Table Business and geographical segmentation by revenue 2015
    • P&G
      • Table P&G: Business segmentation by product and geography 2015
    • Unilever
      • Table Business and geographical segmentation by revenue 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Professional Haircare Market 2016-2020

About Professional Hair Care

The global economic recovery, impact of mass media, and higher disposable incomes have resulted in improved product sales in the market. Consumers use salon services to try out new hairstyles and styling products, influenced by celebrities and changing fashion trends. Salons are increasingly opting for professional haircare products to provide varied services to customers.

Technavio’s analysts forecast the global professional hair care market to grow at a CAGR of 3.75% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global professional hair care market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of Pilates equipment to individual customers and sports clubs in the global market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Professional Hair Care Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Henkel
  • Kao
  • L'Oréal
  • P&G
  • Unilever
Other prominent vendors
  • Avon
  • Cadiveu Professional USA
  • Combe
  • Estée Lauder
  • Godrej Consumer Products
  • Johnson & Johnson
  • Revlon
  • Shiseido
  • World Hair Cosmetics (Asia)
Market driver
  • Use of multiple platforms to engage with consumers.
  • For a full, detailed list, view our report
Market challenge
  • Cannibalization through one-time purchase items and DIY home product packs.
  • For a full, detailed list, view our report
Market trend
  • Promotion and bundle services at salons.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Professional Hair Care Market 2016-2020

Technavio recognizes the following companies as the key players in the global professional hair care market: Henkel, Kao, L'Oréal, P&G, and Unilever.

Other prominent vendors in the market are: Avon, Cadiveu Professional USA, Combe, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, and World Hair Cosmetics.

Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is launch of customized products. Consumers today are willing to spend on premium personalized services and advanced products. This has resulted in increased preference and demand for retail salon products. Consumers perceive that retail salon products sold by salons are more effective, customized for their hair and scalp problems, and of better quality than other haircare products available in retail stores.”

According to the report, one of the primary drivers in the market is use of multiple platforms to engage with consumers. Marketing and consumer engagement play vital roles in creating awareness, endorsing, and promoting products. Continuous consumer engagement through both offline and online platforms including mobile marketing and spreading product awareness through mobile applications, audio-video formats, and styling tips also help engage consumers. Vendors use celebrity endorsements to differentiate and promote their brands in this intensely competitive market. They are also trying to market their haircare products in-house through salons or beauty parlors. Big salon chains enter partnerships with professional haircare companies to use the companies' products in their salons and to market them to consumers. They offer value packages and samples.

Further, the report states that one major challenge in the market is cannibalization through one-time purchase items and DIY home product packs. The demand for personal care products especially haircare appliances such as hair straighteners and other styling hair appliances is surging in the market. These hair styling appliances are one-time investments, have longer life cycles, are portable, and are increasingly easy to use. In comparison, professional salon treatments can be very expensive, and consumers tend to prefer them on specific occasions. The haircare appliances and hair stylers market is expected to play a key role in the global personal care appliances market during the forecast period.



Companies Mentioned

Henkel, Kao, L'Oréal, P&G, Unilever, Avon, Cadiveu Professional USA, Combe, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, World Hair Cosmetics.

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