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Global Probiotic Products Market 2019-2023

Global Probiotic Products Market 2019-2023

About this market

Increasing M&A activities to drive growth in the market. As a part of expansion strategy, manufactures acquire or merge their businesses with other companies who can offer competitive advantages. This will aid companies to share their expertise in specific fields such as distribution network, production expertise, wide product lines, and others. Technavio’s analysts have predicted that the probiotic products market will register a CAGR of close to 8% by 2023.

Market Overview

Increase in new product launches

New product launches by regional and international players contribute to the growth of the global probiotic products market. Manufacturers of probiotics are adopting innovative and distributive strategies to increase the market size of these products. Successful new product launches are expected to accelerate the growth of vendors. A successful new product launch helps increase the revenue flow of a vendor and expand its consumer base.

Availability of counterfeit probiotic product

With the increasing consumption of probiotic supplements. there has been an equal increase in the cases of counterfeit products. The regulatory authorities have been identifying and taking legal actions against the manufacturers of such counterfeit products.

For the detailed list of factors that will drive and challenge the growth of the probiotic products market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Probi and Yakult Honsha the competitive environment is quite intense. Factors such as the increasing M&A activities and the increase in new product launches, will provide considerable growth opportunities to probiotic products manufactures. Chr.Hansen, Danone, Nestlé, Probi, and Yakult Honsha are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global health and wellness food and beverages market
      • Table Segments of global health and wellness food and beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Probiotic functional food and beverages - Market size and forecast 2018-2023
      • Table Probiotic functional food and beverages - Market size and forecast 2018-2023 ($ billions)
      • Table Probiotic functional food and beverages - Year-over-year growth 2019-2023 (%)
    • Probiotic personal care products - Market size and forecast 2018-2023
      • Table Probiotic personal care products - Market size and forecast 2018-2023 ($ billions)
      • Table Probiotic personal care products - Year-over-year growth 2019-2023 (%)
    • Probiotic dietary supplements - Market size and forecast 2018-2023
      • Table Probiotic dietary supplements - Market size and forecast 2018-2023 ($ billions)
      • Table Probiotic dietary supplements - Year-over-year growth 2019-2023 (%)
    • Probiotic animal care products - Market size and forecast 2018-2023
      • Table Probiotic animal care products - Market size and forecast 2018-2023 ($ billions)
      • Table Probiotic animal care products - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Human - Market size and forecast 2018-2023
      • Table Human - Market size and forecast 2018-2023 ($ billions)
      • Table Human - Year-over-year growth 2019-2023 (%)
    • Animal - Market size and forecast 2018-2023
      • Table Animal - Market size and forecast 2018-2023 ($ billions)
      • Table Animal - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - ear-over-year growth 2019-2023 (%)
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ billions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ billions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Percentage of elderly population (above 65 years) 2012-2017
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Rise in promotional and marketing initiatives
    • Intensive R&D
    • Increasing M&A activities
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Chr.Hansen
      • Table Chr.Hansen - Vendor overview
      • Table Chr.Hansen - Business segments
      • Table Chr.Hansen - Organizational developments
      • Table Chr.Hansen - Geographic focus
      • Table Chr.Hansen - Segment focus
      • Table Chr.Hansen - Key offerings
    • Danone
      • Table Danone - Vendor overview
      • Table Danone - Business segments
      • Table Danone - Organizational developments
      • Table Danone - Geographic focus
      • Table Danone - Segment focus
      • Table Danone - Key offerings
    • Nestlé
      • Table Nestlé - Vendor overview
      • Table Nestlé - Business segments
      • Table Nestlé - Organizational developments
      • Table Nestlé - Geographic focus
      • Table Nestlé - Segment focus
      • Table Nestlé - Key offerings
    • Probi
      • Table Probi - Vendor overview
      • Table Probi - Business segments
      • Table Probi - Organizational developments
      • Table Probi - Geographic focus
      • Table Probi - Segment focus
      • Table Probi - Key offerings
    • Yakult Honsha
      • Table Yakult Honsha - Vendor overview
      • Table Yakult Honsha - Business segments
      • Table Yakult Honsha - Organizational developments
      • Table Yakult Honsha - Geographic focus
      • Table Yakult Honsha - Segment focus
      • Table Yakult Honsha - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

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